car analogies so I'll jump in here. Like Jim said the V8s selling today are highly profitable segments of the market. Probably the most profitable actually (high perfromance cars and trucks).The difference is John that those V8's made money , FT lost money from start to finish though it is only in the last 18 months that m43 has made any profit for them .Just because 4/3rds isn’t around doesn’t mean it failed at all. It’s just a line that has been superseded. Just like fashion and cars, marketers have to watch trends and adjust lineups accordingly. With cars, I see it like their power plants. V8s once dominated US autos. These days high powered 6s and 4s rule and soon it’ll be hybrids, electrics or hydrogen power. Eventually, there’ll be no V8s but if a maker held on to outdated engines and ignored the trends, then they would fail. Is the V8 a failure. No way, but is it’s time numbered, too right.
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Cheers,
John
https://www.dpreview.com/galleries/9739982393/albums
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Jim Stirling
The analogy I like is that m43 is a 4 cylinder and APSC a 6 cylinder and FF a V8. Now each can be made to perform at various levels. You can add turbos, superchargers, electric motors etc to each one and get a range of power.
There is however a range of power where each makes the most sense and the 8 cylinder is always going to have higher power potential than the 4 or 6.
If you think of the camera with a basic lens as the base version of each type of motor then you can add on stuff to increase performance. The stuff with cameras is basically limited to the lenses.
So take a 4 cylinder (m43) add a turbo, supercharger and electric motors to it. You now have something with base V8 (FF) power. It is overly complex, expensive and isn't even lighter anymore due to all the stuff you had to add to get to the base V8 power level. This is exactly the same as adding the big f1.2 lenses to a m43 camera. Expensive, heavy and no more (and often less) IQ than a FF camera with basic lens.
Of course you can add the turbo, supercharger and electric motors to the V8. This is just shelling out the big bucks for a high $ lens.
Me personally, I like doing things the simple way, so if I want to go fast, I'll just get the base V8, save money over the complex 4 and have less maintenance issues.
Right tool for the job. Easy really.
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Jonathan
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