Film is not the mainstream photography choice of the moment though... and there are over 90 years worth of used 35mm film cameras to choose from. Digital, whether it be phones or dedicated cameras, is still mainstream. Video is super popular and that alone will keep lower end non phone cameras in the mix for the foreseeable future. Dedicated digital cameras are no longer mainstream, but there are certainly people who still want them to do serious photography. Of that group, there is a subgroup who thinks size is important.
Film may not be mainstream but Fujifilm sold more film cameras in 2018 than high end digital cameras.
That’s Instax. It does well... but how’s their roll and sheet film doing? How many have they cancelled in the last 5 years?
No idea. Apart from expired C200 in 35mm I don’t use Fujifilm film. Doesn’t really change the position of Instax vs Fujifilm digital though.
Kodak have started make two films again in the last two years, and have just announced two more, Lomography have made a few new one, etc etc
If you ignore the “second system users” I.e. those who grew up with film but then converted to digital, and just look at “digital natives” then my experience is that most are quite happy with phones, and can see no compelling reason to buy a standalone camera (I’m talking most, not all, of course). They use phones for photos and video - they even fit them into steadicam arrangements and (pre COVID) make travel videos.
I guess my experience is weighted towards artists, but every young person I know who is serious about photography is still using a dedicated camera.
Given that the only thing I mentioned was digital natives, I don’t know where the “artists” came from ? Still, I suspect basing a business on the spending power of artists will lead one way.
I was very taken by a shop that only sold film cameras that I went to a couple of years ago. It was full of people, all under 30. In comparison the average high street camera shop in the U.K. is struggling, because theres no unique selling point.
Sure, it’s no surprise physical stores are struggling... many people just buy online.
My point being that the film camera store wasn’t struggling, and there are lots of on line outlets for film cameras. Note that this was long before COVID, so purely commercial interests