Smart phones are capable of good images in good lighting like any other camera. However, I don't know if this had change with recent models but seeing a smart phone image on a big screen can look pretty horrible especially compared to likes of a M43 camera.
The reason for this topic is because Google is advertising their Pixel phone and stating their cameras in their latest phones are studio quality.
So here are my thoughts...
- There was a UK photography program on the BBC and the contestants struggled with using their mobile phones to deliver outstanding images.
- While you can use any camera for a studio, for example a photographer used an Em1.2 and the 12-40mm 2.8. Normally photographers prefer to use larger sensor cameras like Full Frame or Medium format.
- For studio photography, lighting equipment often used and can cost thousands.
- Majority of advertising photos are taken with Full Frame and Medium format, not a phone.
I've seen examples of shots taken on my brother's latest phone and compared to my M43 camera with a sensor now four years old. My camera wins easily yet my Z6 + S 50mm 1.8 beat M43.
So I'm interested how a Google Pixel can deliver studio quality like photos and make it pointless buying expensive glass like the Nikon S 85mm 1.8 or Canon R 85mm 1.2.
From a marketing perspective, I think this is simply a case of trying to reduce
cognitive dissonance .
I'd say it is closer to
inducing cognitive dissonance.
Well.
That you may be more accurate than I. LOL.
But I would say it depends on what you do with the difference between your belief and what the marketing is telling you.
If you do not change your belief, then there is still cognitive dissonance.
If you do change your belief, or at least rationalize it, then you have reduced cognitive dissonance.
It is up to each individual how they react. And how it is relevant to themselves.
Basically some consumers that buy cellphones may decide to use their cellphones to take pictures.
But then, in the back of their mind they wonder if they need a dedicated camera to get better pictures. (In which case, maybe don't spend so much money on the phone and hold back some of that money to put it towards a dedicated camera.)
By saying something like "This cellphone takes studio quality like photos" in marketing, the marketer is trying to reduce the cognitive dissonance in the potential purchaser so they feel more comfortable in spending more money on getting that expensive cellphone.
And . . . the camera manufacturers IMHO are not wrong. I mean, I could walk into my basement studio and pick up my Pentax Q mirrorless camera and call it my "studio camera". And cellphones are great at being there to capture those great moments in life. So, all in all IMHO they are not being disingenuous.
Of course they are disingenuous. Simply because people are happier believing the using a Pixel or iPhone will make them better photographers doesn't mean the adverts are not misleading.
For me personally . . . if the person doing the marketing honestly believes that the phone they are offering people will allow them to get better pictures, then they are not being disingenuous.
If they were offering a viewfinder, a pencil and a piece of paper, then I might think they were being disingenuous. LOL.
For example, the "Shot on iPhone" adverts that feature lovely short films shot on an iPhone but neglect to reveal that they used expensive lenses, camera rigs and lighting.
But I don't think Apple hides that fact.
They even did some videos of photographers do that. Showing using studio lighting to get the product shots of the Apple products.
So they were not trying to hide anything.
So, again, for me personally I don't believe they were being disingenuous.
Being disingenuous would be a cellphone company using pictures from a dSLR or MILC and trying to pass them off as being shot with the phone itself, and not telling anyone that that is what they did.
If a consumer needs a marketing campaign to make them happy with shooting with their cellphone, I personally see no issue with that.
It isn't about making the customer happy. In fact, it is the opposite. It is about making the customer unhappy with what they have and induce them to buy something new.
A bit of a double edge sword there.
If the cellphone manufacturers did not mention that they think they got a better mouse trap, then if a person is frustrated with their phone, and getting the new phone would have helped out, then . . . the cellphone company is not doing anyone any favours by not mentioning their new phone.
If they mention the new phone, and people buy it, and it is better, then . . . the cellphone company is helping people out.
Since at least the iPhone 5, smartphone cameras have been good enough for the majority of users. Smartphones have reached saturation in the first world, so to move units, an artificial need is created.
Yes. And no.
My wife updates her phone every 5 or so years.
And I can see the improvements with each phone she gets.
Some of it is more processing and user control capability than just raw image capturing capability. But . . . it is improvement non-the-less. IMHO.
It is an imaging device. Lots of people get great shots with them.
Just shoot your cellphone and be happy.
If you decide to purchase a dedicated camera, then shoot it and be happy.
With this I agree.
+1
Well. I am glad we at least agree on something. LOL!!!
Take care & Happy Shooting!
The two uses do not need to negate the other.
I have both a cellphone and dedicated cameras.
I use each when I decide to.
If there is an advertisement out there with a statement like that, it does not really have as much to do about IQ as it does about just being happy shooting what you got!
Take care & Happy Shooting! (With less cognitive dissonance.)