Canon CSC coming 7/23/12

PaulRivers said:

I actually agree with your sentiment - for a long time the mirrorless crowd has spread a lot of ridiculous and stupid overhype, and it's been very rare to find a mirror less camera in the top 100 (though the epl-1 is at #53, 218 days in the top 100 - assumabley because of it's low price).

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nosnoop said:

PaulRivers said:

I actually agree with your sentiment - for a long time the mirrorless crowd has spread a lot of ridiculous and stupid overhype, and it's been very rare to find a mirror less camera in the top 100 (though the epl-1 is at #53, 218 days in the top 100 - assumabley because of it's low price).

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One market that all the Japanese camera manufacturers value highly is their domestic market - Japan. In Japan, the mirrorless market penetration is well over 45% (could be close to or over 50% this year). In BCN camera sales ranking in month of June, 14 out of the top 30 cameras are mirrorless.

There is quite a big difference of market share in different region:

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nosnoop said:

As you can see, leading the pack are Asian countries like Japan, Taiwan, Korea.
UK is about 25%, while US between 5 to 10%.

So Canon cannot afford to hold back in their mirrorless release.

It also shows that the Amazon list do not represent the whole picture, not even in US!

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SHood said:

Canon doesn't want to cause any confusion that might show a lack of committment to DSLRs. I can assure you this is top on their list and one of the reasons why we see the Nikon 1 with a 1" sensor.

PaulRivers said:

Why? And - why would they care?

Let's just say for a moment that Canon releases a mirrorless system that obliterates their lower end dslr line - since they'll undoubtedly price it the same as their dslr's, why on earth would they care whether it's "Canon dslr's" running the market, or "Canon mirrorless"?

Nikon was very careful about positioning their system as being inferior to dslr's and even the m43rds - and I haven't seen anything that suggests their system has been remotely successful. Their j1 is #303 on amazon US, worse than even the g1x at #259.

Whereas the Canon t3i is #21, the t3i is #12, actually the gx1 is at #1 right now, the Nikon d5100 is at #9...

I don't see any logical reason why Canon would care if they're getting rich off selling dslr's, or getting rich off selling Canon Mirrorless at the same price. They've protected their dslr market from compacts because compacts are cheaper and don't require buying additional lenses. But neither of those are a problem for mirrorless.

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scorrpio said:

PaulRivers said:

Why? And - why would they care?

Let's just say for a moment that Canon releases a mirrorless system that obliterates their lower end dslr line - since they'll undoubtedly price it the same as their dslr's, why on earth would they care whether it's "Canon dslr's" running the market, or "Canon mirrorless"?

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Because development, design, manufacture, marketing and distribution of a product cost moolah. Mucho moolah.

You just don't announce something that obsoletes a product you launched less than a month ago. Unless it has been a total flop. But T4i seems to enjoy fairly brisk sales, somewhat hurt by the toxic grip debacle. In any case, you want some return on your investment. And retailers who stock your product don't appreciate moves like that either. I could see an APS-C Canon MILC released in say, December - but not right on the heels of T4i. And FWIW, if we look at the amazon top 100, there is not a single APS-C mirrorless there. Not from Sony, not from Samsung. In general, mirrorless system presence on Amazon US top 100 is way weak, while every Canon DSLR except 1D is there.

That Panasonic GX1 seems an aberration: only 2 days in top 100 - I suspect there has been some massive Independence Day discount on those.

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