Simple math.
Assume I need to be paid $40,000 to support my family and therefore the photography business needs to bring in around $90,000 a year to pay me, taxes, rent, insurance, advertising, etc.
If there are 50 weeks a year to work and a session takes 5 hours with shoot/edit/sale/assembly and I need 3 hours a day for running the business part of it, I can do 5 sessions a week working alone.
That's 250 sessions a year, so I need to average $360 per session. It doesn't matter if they get prints or files.
I can do this the old way - $50 session fee and $80 8x10s, $150 11x14s, framing, $250 canvas wraps, etc. You as the customer can buy as much or as little as you want. You only buy the poses you like. You pay and go home to enjoy your images. Before the sale the images only get a cursury edit. Full edits only happen on the 4 or 5 poses that get bought for prints
New Method A: The session fee is $350 and the disk of all the images shot is $10. You get all the images, good and bad, and go home with a disk. If all you want is to see them on your computer or digi pic frame you're done. If you want prints now you have to find a place, go there or upload, order, pay for prints and shipping, wait, then enjoy them. Why would a client pay the same for less product (prints?) They still don't want the 'bad' images so they're not actually getting any more images in this way. Without the cost of prints they'll expect to pay less. Does the photog fully edit every image since they get every image? That takes more time, and time is money
New Method B: Session fee is $250, a print is $5. Easily they'll buy 10 images at that price. But they'll likley buy 15 so now you have to edit images for $5 each and print them too. It's called working for peanuts
New Method C: Session fee of $150 perhaps, and each hi res fully edited file is $50. They should buy 4 as they'd have bought 4 prints in the old days. But will people buy multiple files at $50 each? My experience is they won't unless they're a business. People want the files - for free or close to it. What's a file worth? Try and sell hi res files to brides. 400 images for $2000? Nope. $400? Perhaps. So a file is worth $1 because that's all they'll pay for it.
An 8x10 is worth $80 because that's what they'll pay for it. You choice on how you do it, but the old method works, has worked and continues to work. If it's not working for you, then YOU are doing something wrong. Pricing, presentation, sales ability, your belief in yourself/images/product, etc.
--
If I knew how to take a good picture I'd do it every time.