Jeff Biscuits
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A bit off-topic? Maybe. I mention this camera because it relates to a subject that’s cropped up in a few threads recently.
I see the D-Lux 8 as a very significant camera. Not so much for what it is, but for the message that Leica is sending by bringing it to the market.
In case you’re unfamiliar, the D-Lux 8 is based on pretty much the same hardware as the D-Lux 7 and the Panasonic LX100 II. I’ve never used a Leica but I have used the Panasonic: I bought a used one some time ago and returned it. It was a very competent camera, but the EVF was miserable, its controls were somewhat excessive, and I’ve never really liked power zooms (though it did at least have step zoom, which for me is the feature that’s vital for the phrase “a bag of primes” to make any sense).
The thing is, those cameras came out six years ago. Why would Leica release a 6-year old camera with a facelift? The answer begins with the fact that it fixes two of the reasons I didn’t enjoy the LX: the viewfinder and the controls—the contact points. This isn’t a facelift, it’s a major re-engineering the camera—but its surface rather than its insides.
And that’s where we get to what I believe the existence of this camera says:
Cameras were technically good enough at least six years ago. But the user experience was wrong. By improving the user experience (simplifying it by keeping exposure controls immediately accessible and minimising the interface for secondary interactions) it is possible to sell a camera which represents minimal progress in terms of technology, but great progress in terms of ease and enjoyment of use, and to sell it at a premium. In other words, technology has reached a point where it is now the user experience that is the marketable feature.
Spec sheet surfers look elsewhere: Leica believes the market for premium rangefinder-style cameras is driven by experience, not technology, and that the desired experience is one that is pared back from the usual powerhouses bristling with buttons. Carefully streamlining the experience, making a camera more aesthetically attractive, believing that less is more, and reminding people that they don’t actually need a lot of technical wizardry for most applications—these are things that Leica thinks sell to this segment of the market. And I think they’re right.
Am I going to buy a D-Lux 8? It’s unlikely—I’ve contemplating returning to the X100V—but it’s possible. Either way, it’s certainly got my interest and I will see if I can get my hands on one. But mostly I’m just optimistic for the future of cameras if this one is a success.
I see the D-Lux 8 as a very significant camera. Not so much for what it is, but for the message that Leica is sending by bringing it to the market.
In case you’re unfamiliar, the D-Lux 8 is based on pretty much the same hardware as the D-Lux 7 and the Panasonic LX100 II. I’ve never used a Leica but I have used the Panasonic: I bought a used one some time ago and returned it. It was a very competent camera, but the EVF was miserable, its controls were somewhat excessive, and I’ve never really liked power zooms (though it did at least have step zoom, which for me is the feature that’s vital for the phrase “a bag of primes” to make any sense).
The thing is, those cameras came out six years ago. Why would Leica release a 6-year old camera with a facelift? The answer begins with the fact that it fixes two of the reasons I didn’t enjoy the LX: the viewfinder and the controls—the contact points. This isn’t a facelift, it’s a major re-engineering the camera—but its surface rather than its insides.
And that’s where we get to what I believe the existence of this camera says:
Cameras were technically good enough at least six years ago. But the user experience was wrong. By improving the user experience (simplifying it by keeping exposure controls immediately accessible and minimising the interface for secondary interactions) it is possible to sell a camera which represents minimal progress in terms of technology, but great progress in terms of ease and enjoyment of use, and to sell it at a premium. In other words, technology has reached a point where it is now the user experience that is the marketable feature.
Spec sheet surfers look elsewhere: Leica believes the market for premium rangefinder-style cameras is driven by experience, not technology, and that the desired experience is one that is pared back from the usual powerhouses bristling with buttons. Carefully streamlining the experience, making a camera more aesthetically attractive, believing that less is more, and reminding people that they don’t actually need a lot of technical wizardry for most applications—these are things that Leica thinks sell to this segment of the market. And I think they’re right.
Am I going to buy a D-Lux 8? It’s unlikely—I’ve contemplating returning to the X100V—but it’s possible. Either way, it’s certainly got my interest and I will see if I can get my hands on one. But mostly I’m just optimistic for the future of cameras if this one is a success.



