Not a rhetorical question. If you make a living from photography, generally you want to minimize your costs and buy only what you really need to get the job done, no more and no less. For the vast majority of work, the end-consumer of your product (bride, magazine subscriber, purchaser of fine art) is not a professional photographer, and isn't going to be able to tell the difference between a shot taken on a quality prime vs. an L zoom. So if you need to take photos at 85mm F4, why buy the 85mm F1.2? Just use a 70-200 F2.8 mk II at 85mm. The result will still be awesome, and you have the added bonus of being able to take shots at a lot of other focal lengths.
Now if you're a neurosurgeon with a weekend hobby, go ahead and buy all the primes you want. You can afford them, and there's no need to justify the cost. But a professional needs to be able to explain to himself every expenditure convincingly, and in most cases the primes can't be justified. Sure, they're slightly sharper, but at the end of the day is that difference going to bring in a single additional dollar of revenue?
Now I know what some of you are going to say: shallow depth of field. Come on, 2.8 isn't shallow enough for you? You want one eye in focus and the other out of focus? You think people pull National Geographic out of their mailbox, and say, "I've had it, too much of this photo is in focus, I'm canceling my subscription!"???
If I own the 16-35 2.8, the 24-70 2.8 and the 70-200 2.8, I'd like to hear a single reason why I need to own anything else.
Now if you're a neurosurgeon with a weekend hobby, go ahead and buy all the primes you want. You can afford them, and there's no need to justify the cost. But a professional needs to be able to explain to himself every expenditure convincingly, and in most cases the primes can't be justified. Sure, they're slightly sharper, but at the end of the day is that difference going to bring in a single additional dollar of revenue?
Now I know what some of you are going to say: shallow depth of field. Come on, 2.8 isn't shallow enough for you? You want one eye in focus and the other out of focus? You think people pull National Geographic out of their mailbox, and say, "I've had it, too much of this photo is in focus, I'm canceling my subscription!"???
If I own the 16-35 2.8, the 24-70 2.8 and the 70-200 2.8, I'd like to hear a single reason why I need to own anything else.