Do you describe having an extremely deep product line that is constantly updating as marketing.But many of their very successful products have no such obvious
advantage when compared to the competition. But they outsell the
competition and I attribute this to a substantially better
marketing effort from Canon, not to fundamentally better (or worse)
design.
This is main thing I see helping some of Canons offereing against rivals.
Many people buy "A system" or even the illusion of "A system". To my eyes Canon has the deepest system. Definitely the widest array of digital bodies, maybe the most diverse lens lineup as well. I think that when people are choosing relatively equal bodies, the Canon system weighs heavily in Canons favor.
Also Canon is faster to update cameras with more incremental changes (in house sensor development certainly helps). Canon was the first to move to 8MP. While not a huge difference over 6MP, it would still be a competetive advantage. Canon easily bridges 6MP-8MP-10MP, while all the competition is following Sony's lead going 6MP-10MP.
It is hard for me to see the actual camera where Canon is behind. Specification wise they seem on top of their segments, ergonomics may be behind, but that may be somewhat subjective.
Canons greatest challenge seems to be the current release where everyone is now at a 10MP with very close image quality. Pentax and Sony both have in body stabilization, Nikon has a very well built body with excellent ergonomics. It will be a tough fight. But the D400 will probably come in much less expensive. From my perspective the SD14 is facing an even greater challenge from it's peers than when the SD9 debuted.
Canons greatest weakness in the line right is probably the 30D. It will be intersting to see how long until the update this one and how far they go. If they just drop in a 10MP sensor, they may be giving more sales to the D80.