What does "above average" mean.

[amblepath]

I went to buy photo paper the other day and saw some Fuji Premium photo paper. I was about to throw it in the basket when I read on the package "good for everyday use". Turns out there's also a "Premium Plus, and a "Proffessional" grade. Or try buying a washing machine the cheapest is called heavy duty, then comes extra heavy duty, and finaly super heavy duty. It's all a product of the marketing departments and I guess DPReview needs to speak the same language. But the way I don't like it either.
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'Never Lose the Wonder!'

 

[TimAllen]

Guys, I get the point and I have long ago understood "the code." In any case, labels like "Premium" and "Professional" are subjective labels, so advertisers get to throw them around without any real criteria behind them. Labels such as "Average" and "Above Average" are not subjective labels, as they have very specific, objective meanings. I think that is why this issue has some traction with certain members in this forum. Few would take issue with Phil "Recommending" an average camera, however, many do take issue with labeling something as "Above Average" - which clearly means, by definition, at least slightly ahead of the middle of the pack, when we all know that the camera being given such a damning label is clearly behind the middle of the pack.