A Owens
Senior Member
What a silly notion. There is no shame in strategic sourcing strategies. All major companies do it. Take Sony, the target of your infatuation. Is the fact that they knew nothing of lenses and had to turn to Zeiss a source of shame? Is the fact that they had limited sensor knowledge and had to acquire Aptina and a bunch of others a source of shame? Is the fact they knew nothing about cameras and had to buy Minolta a source of shame? Of course not.I think so. The fact they use third party sensors has been a source of shame for Nikon for some time, and they are often intentionally misleading in their claims about "designing" their own sensors. If the rumours of the upcoming mirrorless are true, then Nikon will soon be directly competing with Sony FE for the first time so they need to try even harder to differentiate their sensors from Sony. Obviously the "article" is nothing more than a puff piece to help push the narrative that Nikon sensors are special and unique, but it is interesting to see how the Nikon faithful blindly accept it as fact because it tells them what they want to hear.The timing of this article is interesting, too. Why now? After decades of being business? Maybe trying to hype their upcoming mirrorless cameras?
I just hope for the sake of their shareholders and long-suffering customers that they can make a positive return some day on their huge investment.