EOS R, who is it for?

For me.

For last 10 years or so I have mainly used 5D series cameras. I love(ed) them. For travel I carried 2 cameras (usually 2 DSLRs) and few lenses. Lately I was looking for a much lighter set up for travel. I considered, P&S, superzoom and mirrorless. After much consideration I went for 800D and 18-135. I really liked this combo.

https://www.dpreview.com/forums/thread/4320450

For any given ISO there was a bit more noise compared to 5DIV, but this was expected.

Why EOS R?

Similar IQ as 5DIV which I really like, but lighter. I can carry 1 or 2 light EF-S lenses for travel. I can combine these with 50/1.8 and RF 35/1.8 if I want. I can always use my L lenses. But for safari or action I will use 5D IV.

I am sure many has similar considerations.

6D was mainly targeted for those who wanted to upgrade from APSC to FF and for those who wanted to use it as a back up or travel camera. It was also targeted for vloggers. EOS R would be a better option for them, especially when price comes down.

It is targeted for those Canon users who want to take advantage of mirrorless EVF, but don't want to buy new lenses yet.

It is targeted for those who has extra money and want to use 50/1.2 or 28-70/2.

It is targeted for those who want Canon color in a FF mirrorless.

It is targeted for those who want mirrorless FF and is loyal to Canon for all sorts of reasons.

It will be interesting to see how well it sells. Camera market as a whole is not doing that great. FF cameras sell even less. Difficult time for camera makers.
My reasons (I own a 5D4):

1.) Flip screen for easier shooting from high, low, or a tripod.

2.) Capture short 4k wildlife video clips hand held through the EVF. Often times I'm out hiking with my 100-400 and spot an interesting bird moving around on some branches. I can capture a still shot easily, even when zoomed to 400mm. However, a quick video capture using live view is much more difficult because of the awkwardness of holding a heavy camera and lens away from my body. Also, the LCD can be difficult to see depending on the lighting. An EVF should make this much, much easier, I hope.

3.) Quiet shooting.

4.) Super accurate dual pixel AF across most of the viewfinder (not that I'm complaining about the 5D4).

-Kelly
 
I have enjoyed my Canon Digital Cameras over the last 10 some odd years and the lenses as well. I was hoping for and may still get a Canon mirrorless down the road. The thing that concerns me is that I also want the good glass that pairs up to this camera. What I don’t see happening is spending nearly $6,000.00 for “TWO” lenses to get me there. Size wise are you really saving anything from the mirror style cameras. I get all the advantages of mirrorless as I’m experimenting with the Sony line right now but holding onto my great Canon lenses. My Sony lineup I would have to say does not give me a huge weight/size benefit. And-I much prefer the Canon color science over Sony. I have also used the Fuji mirrorless and while it does provide the size/weight benefit, the sensor size does not give me the advantages that FF gives. Then I wondered whether I really needed the FF advantage in the long run or am I just being ridiculous as I’m not shooting weddings anymore. Time will tell and hopefully Canon will pull off some winners in the near future that won’t have everyone mortgaging their homes.
You saying that you somehow NEED to have the 50 f1.2 and the 28-70 f2? Somehow I would say get either or but not both and combine with one of the others. E.g 24-105 for the range and size/weight plus the 50 or the 35. Or get the 28-70 f2 and zoom as walk around.

And since you have all that canon glass you can just adapt them seemlessly. Take a look at the size comparison of the canon 70-200 with adapter (metabones) vs the Sony 70-200. The main gains on Sony size-wise is for the longer FLs unless it is a GM lens (with exception with the new 24).

Last but not least one thing I hate about Sony is the need to research everything to death. Different lenses have different stopped down focus behavior, some designs have large copy variations, and some lenses are meh in terms of over all performance (their budget 50 has focus issues for example).

Somehow I think you just have GAS (as I did when I moved to Sony)
 

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