Thomas Sapiano
Senior Member
The problem is that the price isn't set by the cost of assembly, but what people are willing to pay for it
These cameras are expensive to manufacture, leaving them with slim profit margins because of the competitive market they are in. With the high development costs, and short product cycles, every penny counts. Even if it only added $100 per camera, multiply that by 100,000 units and you're out $10M!
Digital P&S cameras don't use the feature because it is useful, but because adding an optical viewfinder unit is more expensive/heavier/larger than adding the live LCD preview. With DSLRs, the optical finder is there anyway, so the LCD function is only a liability, unless there are a significant number of people who would select -your- camera because of that single function. While you may be willing to pay $100 for the feature, there are others who may choose the competing product because of that.
Adding video preview directly to the main CCD of a DSLR would not only require the camera maker to add it, but their CCD subcontractor to design the CCD around it as well. It is one thing to have a current chip made larger, but to have it fundamentally redesigned to add the functionality isn't a small task. There are other concerns with adding this function, as it could negatively affect the image quality of the imager as well. One potential way around this would be to use a secondary CCD in place of the main CCD to provide the video feed to the LCD. This would remove the need for a special CCD, mirror/shutter lockup and not cost a whole lot more (the meter needs the same things that the preview needs, you'd just have to add more pixels).
The other problem is that a tilt and swivel LCD would add additional size and weight (you need casing on the back of it, a series of hinges, protection from water leaking in, etc.) not to mention a much more damage-prone component. Even more than the price differential, these could be a significant turn off for potential users.
Digital P&S cameras don't use the feature because it is useful, but because adding an optical viewfinder unit is more expensive/heavier/larger than adding the live LCD preview. With DSLRs, the optical finder is there anyway, so the LCD function is only a liability, unless there are a significant number of people who would select -your- camera because of that single function. While you may be willing to pay $100 for the feature, there are others who may choose the competing product because of that.
Adding video preview directly to the main CCD of a DSLR would not only require the camera maker to add it, but their CCD subcontractor to design the CCD around it as well. It is one thing to have a current chip made larger, but to have it fundamentally redesigned to add the functionality isn't a small task. There are other concerns with adding this function, as it could negatively affect the image quality of the imager as well. One potential way around this would be to use a secondary CCD in place of the main CCD to provide the video feed to the LCD. This would remove the need for a special CCD, mirror/shutter lockup and not cost a whole lot more (the meter needs the same things that the preview needs, you'd just have to add more pixels).
The other problem is that a tilt and swivel LCD would add additional size and weight (you need casing on the back of it, a series of hinges, protection from water leaking in, etc.) not to mention a much more damage-prone component. Even more than the price differential, these could be a significant turn off for potential users.
Well, you're entitled to your opinion. Some people would find it
useful.
It's clear that (assuming the sensor could provide real time video
feed) the marginal cost of adding a tilt and swivel LCD to a
digital SLR would be a very small percentage of the cost of the
camera since such devices are included on inexpensive cameras. I
don't think you can make a case that it would add more than $100 to
the cost of a $2000+ camera, i.e., 5%. My guess is that it would
add much less since digital SLRs already have LCDs anyway.
So, there's a tradeoff between adding features and keeping cost
down. People can argue about how much various features are worth
to them, but this is a subjective thing. There's no reason to
completely dismiss one side unless you know exactly how somebody
else shoots.
--
Ron Parr
FAQ: http://www.cs.duke.edu/~parr/photography/faq.html
Gallery: http://www.pbase.com/parr/