The diagonal would still be the same size and is determined by the design image circle. Both a square sensor and a rectangular one are crops of the circle. Sure, components that depend on the crop would need to be redesigned.If it were that obvious, in practical terms not just as an idea, it would have been done already.It's an obvious improvement. All the control buttons don't move. The hand positions and tripod config doesn't change either. The screen and EVF would need to be square and letterboxed which would affect the camera design.Instead of rotating why not square then?
Would the raw be a square, with a defaulted outline location embedded? A big file though. (Raws now are slightly larger than the jpg. In the edit, corrections need to be turned off to show the full size.)
The problem is that you either have a larger and more expensive camera (because you need a larger sensor/VF and screen,
You can crop to whatever rectangle you prefer.apart from the body size) or you have a much smaller capture and viewing area . Square sensors make sense only if you like square photos.
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