If you ignore the “second system users” I.e. those who grew up with film but then converted to digital, and just look at “digital natives” then my experience is that most are quite happy with phones, and can see no compelling reason to buy a standalone camera (I’m talking most, not all, of course). They use phones for photos and video - they even fit them into steadicam arrangements and (pre COVID) make travel videos.
I was very taken by a shop that only sold film cameras that I went to a couple of years ago. It was full of people, all under 30. In comparison the average high street camera shop in the U.K. is struggling, because theres no unique selling point.
I can see some 'novelty' in shooting on film, but the reality is here in the UK's very expensive to keep shooting on film once that novelty has gone. Especially if you don't have a shop near you, you have to pay for the film, postage, then postage of the film to a lab, lab processing, prints or scanning and return postage if you want the negs back. Soon adds up compared to a second hand 5d etc.
Even the instant Polarid cameras that have seen some resurgence are very costly per click if you plan to make it an ongoing thing.
To be honest I don't understand the resurgence in popularity of film? Is this nostalgia? Or younger people doing it to be different?
Seems similar to people still buying vinyl, or worse still starting to buy vinyl. It'll never make sense to me, but each to their own.
Why would it not make sense? People like to try different things sometimes...
Yes, I guess it makes sense from that point of view.
For “digital natives” moving into film there is also a “cool” (bad word but I can’t think o& a better one) factor. You use a phone for all your imaging, why would you want to buy a digital camera ? It’s just more of the same and it’s something your parents use, so by definition not cool. Whereas a film camera is different...
Its not necessarily a resurgence, it might also be finding a level. When photography was invented people didn’t stop painting and drawing. I imagine the popularity went down a bit as people tried photography, but after a while painting and drawing became reasonably popular again. When digital cameras became popular there was a drop in the amount of film sold as people tried the new thing, and this “resurgence” is really the market going back to a more natural level.
btw. It’s not just vinyl, cassettes are making a comeback