On the phone I've spoken to 5 different Canon reps over the past month or so. My inquiries were aimed at employee opinion pertaining to views on possible 4K features in the future of Canon's intermediate APS-C bodies, ranging from new models to firmware updates, hoping to catch some promising corporate echoes.
After discussions with these reps, each being genuinely friendly and knowledgable, the following is my objectively aimed account (proactively setting aside inflation or exaggeration).
Canon's corporate strategy hasn't recognized a measurable demand justifying reasons for providing customers with 4K functions below a $5k-$7k investment in their cinematic cameras, which at this moment is the only Canon line for native 4k. As for the reps collective thoughts on any potential future Canon cameras outside of the cinematic class touting 4k, it was only successors to some of their current full frame cameras that were described as having a chance. Loose adverbs similar to "maybe, potentially & possibly" would accurately describe gauges on expressed likelihoods, whilst APS-C was clearly shunned in a blunt no-way fashion.
I stated how I've seen vast and wide internet comments noting Canon's disjointing lack of 4k in contrast to competitor products, particularly in $400-$600 price ranges. It was then brought to my attention that there actually are a handful of big hollywood directors who have used Canon's 1080p features on big film productions. Terrific, I wasn't aware of this but I found it to be pretty neat.
One rep summed things up by conveying the air of company culture when it came to potential new buyers/current users upgrading, within the bracket of $800-$2500 marking all in purchase scenarios. That sentiment danced around how most consumers in that range being "just another few thousand shy" from 4k features would likely end up deciding to spend a few thousand more to get the body that shoots in 4k. I personally don't agree in that aspect. All in all, as far they measure it, don't expect Canon to seek 4k features for anyone outside of the 5k price point.