New technology is almost always introduced to the market using what is called Skim Marketing. There will always be a small number of early adopters that will pay almost anything for new technology, and line up all night just for the privilege of paying an ultra premium price. So, that is the general approach. Ultra high price and skim off as many buyers as you can at that price, lower it a bit, skim off some more, and so on. The true price really only emerges once demand drops right off and/or another technology is released to the market.
I would suggest the 4K monitor is at about the second level of skim, and probably only because they are not selling. 3D TV's have been a bust, and I'm not so sure that 4K may not go the same way. There is such a thing as going overboard with technology. On the HiFi audio side CD's blew away the market for quality and started at a high price, but now you can buy a basic player for $20. On a technical basis they were replaced by SACD players which offered Super Audio CD quality. They never really sold, and have almost become extinct. Instead we now have downloaded MP3 like files which should be called Super Low Quality CD's, and the kids gobble it up.
Could be wrong, but I suspect 4K will not take off, and will go the way of 3D and SACD. At some point that may mean low prices, or it could just mean no product.