I started to see the write time to my A-Data 32 GB SD card increase on my HS-10. After checking New Egg's web site, I ran across the following link to the SD Association's web site for a free SD formating utility. I tried the utility and it produced noticeably faster write times. As the disclaimer goes, your results may vary. Be sure to download the manual.
http://www.sdcard.org/consumers/formatter_3/
Don