It's been said many times, that (generally speaking) Olympus is favoring zooms over primes because the quality of "today's" zooms doesn't justify having as many primes.
As for lacking in telephoto -- I'd agree if 4/3 was a 35mm full frame system, but TODAY, they have a range from (in 35mm terms) 14mm through 600mm. 1200mm if you add the EC-20. You want a 400 or 500mm lens from Olympus -- how many 800 or 1000mm lenses are in Canon's or Nikon's stable, and how much is there a real need for them. It's one thing to make them, another to be able to
sell them.
Canon and Nikon's 400mm+ lenses were made for 35mm film cameras. There was a need for that focal length to achieve that angle of view. With the 2x FOV factor, there's not nearly as much need/demand for such long focal lengths.
That said, I could have used that kind of reach recently, though in some sense I was simply chasing after a shot too hard -- at the range my targets were atmospheric effects were as much an issue as anything else. It certainly wasn't something I'd pay $5k for nor lug around such a beast for.
A prime 500 5ish iso or 400/4 would be worth 1-2k but 1k for a 500
zoom thats soft as hell at 500 no thanks.
Canon's 400 f4 is $5k, Nikon's is about the same. Both have IS/VR which the Oly wouldn't need, but at best you're talking only a couple/few hundred less. $1k?
That is unrealistic.
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E-Five-Ten/E-One/E-Three-Hundred/E-Ten/C-Twenty-OneHundred-UZ/E-OneHundred-RS
DZ Eleven-TwentyTwo/DZ Fourteen-FiftyFour/DZ Fifty-TwoHundred
EC-Fourteen/FL-Fifty/FL-Forty
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