Cannon officially released black version of DR.
It's clearly cannon's response to D70. Actually there's nothing much in it- it's the same DR painted black. However we can see cannon's marketing strategy clearly here.
They don't care about those who already have bought cannon product.
Almost everyone prefers black SLR body. (I wonder why they like white lenses instead :[) As everyone knows DR is a tuned-down 10D. To differentiate two models they make DR shiny silver colored first.
Now they have sold enough DR and now D70 is released, they release black 300D! Its purpose is to sell the same DR as a new model. Silver DR's been around for a year and now black model is released, many will think it's new and buy one although only thing that is changed is body color.
So this is cannon's marketing strategy. Suddenly all silver 300D turned 'outdated' (I wonder if cannon will discontinue silver model or not, however I suppose 90% will prefer black one and they sell better in 2nd market) and they release THE SAME camera as a new model.
For $400 digicam like ixus or A series I can understand this stratefy. They have to make new model and sell them to make profit. However, for $1000+ DSLR, one year is too short. Other companies like fuji, nikon, etc has at least 2 year of cycle time. It's for sheer marketing and I don't like it.
Why cannon didn't release black DR first?
It's clearly cannon's response to D70. Actually there's nothing much in it- it's the same DR painted black. However we can see cannon's marketing strategy clearly here.
They don't care about those who already have bought cannon product.
Almost everyone prefers black SLR body. (I wonder why they like white lenses instead :[) As everyone knows DR is a tuned-down 10D. To differentiate two models they make DR shiny silver colored first.
Now they have sold enough DR and now D70 is released, they release black 300D! Its purpose is to sell the same DR as a new model. Silver DR's been around for a year and now black model is released, many will think it's new and buy one although only thing that is changed is body color.
So this is cannon's marketing strategy. Suddenly all silver 300D turned 'outdated' (I wonder if cannon will discontinue silver model or not, however I suppose 90% will prefer black one and they sell better in 2nd market) and they release THE SAME camera as a new model.
For $400 digicam like ixus or A series I can understand this stratefy. They have to make new model and sell them to make profit. However, for $1000+ DSLR, one year is too short. Other companies like fuji, nikon, etc has at least 2 year of cycle time. It's for sheer marketing and I don't like it.
Why cannon didn't release black DR first?