The dying of the DSLR

Canon seems fairly determined, as being the highest volume manufacturer of them, to hang on to their DSLRs: after all, they help to keep Canon top of the camera sales charts, which appears to be their main goal in life.
Nikon is not?
There was an interesting thread in the Z-mount forum discussing Nikon's market position. Thom Hogan, a longtime observer of the digital imaging market, shared some insightful comments on the challenges facing Sony and especially Canon in their efforts to compete for global market share. Here's one post:

https://www.dpreview.com/forums/post/67948407

Historically, sales of entry level and compact cameras have fueled a brand's global market share in sales volume. With the smartphone camera having dispatched of the dedicated compact digital camera market years ago and eating deeper into entry level (enthusiast and professional to a lesser extent) sales, the Big 3 have cut back on the manufacture of new entry level mirrorless models to focus on higher end bodies.

Nikon stopped investing in the development of new DSLRs years ago. (https://m.dpreview.com/opinion/5802...-the-only-question-is-how-far-behind-is-canon) They've significantly cut back on production of DSLRs. Their focus is squarely on Z-mount as their only platform. The Z9, Z8, Zf, and Z6III demonstrate their emphasis on higher end products.

Sony deploys Nikon's old strategy of continuing production and sale of old model (mirrorless) product. Canon still sells DSLRs in large numbers. These are strategies that fuel their global market share numbers...but at what cost?

As discussed in the above thread, camera dealers pay for product upon receipt. The sale of the camera is revenue for the store. Discounts and instant rebates are strategies for moving product that doesn't sell, well...read DSLRs and entry level mirrorless.

In Canon's case, the sale of a DSLR may contribute to their pursuit of the label, #1 camera maker in the world, but it is in direct conflict with building the customer base invested in RF mount. In all cases, deep discounts and rebates lead to sales of product at prices that don't keep the lights on. Manufacturers have ways of compensating dealers for losses (e.g. credits toward future inventory) but it's a cycle that isn't sustainable.

So, while Nikon isn't chasing the global market share crown, they are competive in total revenue generated by mirrorless sales. There is even some indication reading between the numbers that they enjoy periods of besting Canon in full-frame sales.

https://www.dpreview.com/forums/post/67948413

It'll be interesting to see how the R1, R5II, A9III and A1II fair over the next year. This is Canon and Sony's window to leverage interest b in their new products and slow Nikon's growth. Nikon will counter with very aggressive pricing (Z9 at sub-$5K and Z8 at near-$3K) too keep pros and serious enthusiasts in the fold until a Z9II is released.

As I've written in the Z-mount forum, I think Nikon has an opportunity to redefine the Z7 series as a product for professional content creators and to carve out a beachead in the niche but potentially lucrative high end videographer market. A video-centric Z7III may not sell in huge numbers but would contribute to Nikon's improving mirrorless revenue position.
Thanks Bill, I agree with that. Sony's policy of not discontinuing superseded models is just plain confusing. Canon will have to quit the DSLR market at some point, the question therefore is not if but when.
 
"Thanks Bill, I agree with that. Sony's policy of not discontinuing superseded models is just plain confusing. Canon will have to quit the DSLR market at some point, the question therefore is not if but when."

I don't see what is confusing about keep making a product that sells.
 
"Thanks Bill, I agree with that. Sony's policy of not discontinuing superseded models is just plain confusing. Canon will have to quit the DSLR market at some point, the question therefore is not if but when."

I don't see what is confusing about keep making a product that sells.
What's confusing is the number of similar products in the Sony range, not just cameras either, I am no particular fan of Sony but if I buy new I expect to be able to easily identify the appropriate, newest, model.
 
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Regarding Pentax, you may have a wrong view on this company. Maybe you want to correct it by having a view on the numbers that count:

https://pentaxrumors.com/2024/07/06...23-net-profit-3839-million-yen-or-236-46-yoy/

You see a period of loss over many years. However, situation became much better for the last two years.

The black and white model of K3iii was a success and many people who replaced their DSLR equipment, come on over to Pentax to buy into the Pentax DSLR world - not to replace their mirrorless system but to have a DSLR system additionally.

DSLR is not dead. However, it changed on over to a niche product line - and a stable niche with almost no competitors is a good situation for any company that wants to have a reliable foundation for the future.
Those numbers with no context do not tell the story you are presenting though.

Here is a recent article on interview with a Pentax rep:


And further this recent industry data:


Ricoh may be the only DSLR maker who has not admitted they are done producing new models, but they remain a very small fraction of what remains of that segment and even Ricoh acknowledges it is not really their future focus. The rep admits they have not been able to attract new customers. They are focusing on product lines that generate an acceptable profit, and that is not DSLR. The same CIPA numbers contributing to that profit statement show that DSLR production last month alone exceeded Ricoh’s total annual production of all classes of cameras.

Of course none of this means that any new DSLR offered by any of three remaining producers will not offer excellent results for years to come.
 
"Thanks Bill, I agree with that. Sony's policy of not discontinuing superseded models is just plain confusing. Canon will have to quit the DSLR market at some point, the question therefore is not if but when."

I don't see what is confusing about keep making a product that sells [and generates a significant profit].
There, fixed it for ya :)

I mean, a person could move a bazillion 1 oz. gold bars in a day if each bar was priced at a dollar. They'd be billions of dollars in debt...but moving a lot of product :)

Canon, in particular, is in a tough spot. The market for new DSLRs is almost non-existent. Last year, they sold more than 800K units, but at what cost to their dealers and the home office? How deep were the discounts and rebates?

The European Union law requiring all mobile devices to be chargeable via USB-C goes into effect in just a few weeks. My Z9 has a USB-C port. One of the motivating factors for Nikon to develop the Z50II was to have an entry-level APS-C body compliant with the law.

How many DSLRs are compliant?

--
Bill Ferris Photography
Flagstaff, AZ
 
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"Thanks Bill, I agree with that. Sony's policy of not discontinuing superseded models is just plain confusing. Canon will have to quit the DSLR market at some point, the question therefore is not if but when."

I don't see what is confusing about keep making a product that sells.
What's confusing is the number of similar products in the Sony range, not just cameras either, I am no particular fan of Sony but if I buy new I expect to be able to easily identify the appropriate, newest, model.
That is because you probably think that we all want to buy the latest. Some are happy with older technology at a lower price.

(I bought cameras for a living, the idea was for me to buy the stock that customers then wanted to buy...)
 
"But increasingly Ricoh, owner of the Pentax brand, is making more money from its non-DSLR lines. Compact cameras like the Ricoh GR III still selling like hot cakes, as are waterproof cameras like the Pentax WG-6."

"Ricoh has just announced its latest financial report, declaring "good performance with increased revenue and profits" from its camera division. But going forward, it sounds like DSLRs will be less of a focus."
 
As an example of photographers using different systems, I found a comment of Mr. Kuster, a German photographer, on Pentaxforums as citation:

And if you want to read further - there's my personal opinion on Pentax, as I also have a Leica and a Sony system in addition to Pentax.
I use Sony when the equipment can't be too bulky, everything has to happen very quickly and the light is difficult, the photos are used primarily for advertising and media purposes (and therefore have to look good without being really "honest") - for example for concert photography.
I use Leica where the typical Leica-look is expected and for "retro" purposes.

For me, Pentax is still the most honest form of photography.
The K1-II for everything in nature, architecture, etc...
The 645Z especially in studio use and for portraits.

And from my experience I can say that the Pentax lenses are in no way inferior to the Leicas (which are much more expensive).
They are simply different (and superior to the Canon's and Nikon's of this world).


This sounds very reasonable for me and I see here a market that will be stable with an option to grow, as a lot of people who just know mirrorless will be triggered, if they get the option to look through an optical viewfinder and get the option to get optical high end for a reasonable price. I do not want to bash mirrorless - it has some advantages for sure. However, also DSLR has its advantages and if you are interested in "honest photography", DSLR will be an advantage for you.
 
As an example of photographers using different systems, I found a comment of Mr. Kuster, a German photographer, on Pentaxforums as citation:

And if you want to read further - there's my personal opinion on Pentax, as I also have a Leica and a Sony system in addition to Pentax.
I use Sony when the equipment can't be too bulky, everything has to happen very quickly and the light is difficult, the photos are used primarily for advertising and media purposes (and therefore have to look good without being really "honest") - for example for concert photography.
I use Leica where the typical Leica-look is expected and for "retro" purposes.

For me, Pentax is still the most honest form of photography.
The
K1-II for everything in nature, architecture, etc...
The
645Z especially in studio use and for portraits.

And from my experience I can say that the Pentax lenses are in no way inferior to the Leicas (which are much more expensive).
They are simply different (and superior to the Canon's and Nikon's of this world).


This sounds very reasonable for me and I see here a market that will be stable with an option to grow, as a lot of people who just know mirrorless will be triggered, if they get the option to look through an optical viewfinder and get the option to get optical high end for a reasonable price. I do not want to bash mirrorless - it has some advantages for sure. However, also DSLR has its advantages and if you are interested in "honest photography", DSLR will be an advantage for you.
You may be shifting to a different topic. The response to your post regarding Pentax DSLR was not about whether some photographers, including yourself, are using and enjoying several systems including Pentax. It was a response regarding your interpretation of a Ricoh financial statement.

Pentax is selling very few DSLR, under 1% of 2023 DSLR market if Mistral’s corporate data is correct. (10000 of 1060000 DSLR produced in 2023)

Is not the only DSLR still in production- but in fact a very minor presence in the DSLR category.

Ricoh has made no statements to suggest any more new models on the horizon than its competitors, who have essentially admitted they are done developing new models.

And, in a recent statement by their EU rep admitted they are not attracting new customers.

Ricoh is satisfied with the financial performance of their other product lines as indicated by units produced and profit margin.

None of this has any impact on how you or others prefer your current Pentax gear. It may suggest the future path for Ricoh offerings.
 
Canon seems fairly determined, as being the highest volume manufacturer of them, to hang on to their DSLRs: after all, they help to keep Canon top of the camera sales charts, which appears to be their main goal in life.
Nikon is not?
There was an interesting thread in the Z-mount forum discussing Nikon's market position. Thom Hogan, a longtime observer of the digital imaging market, shared some insightful comments on the challenges facing Sony and especially Canon in their efforts to compete for global market share. Here's one post:

https://www.dpreview.com/forums/post/67948407

Historically, sales of entry level and compact cameras have fueled a brand's global market share in sales volume. With the smartphone camera having dispatched of the dedicated compact digital camera market years ago and eating deeper into entry level (enthusiast and professional to a lesser extent) sales, the Big 3 have cut back on the manufacture of new entry level mirrorless models to focus on higher end bodies.

Nikon stopped investing in the development of new DSLRs years ago. (https://m.dpreview.com/opinion/5802...-the-only-question-is-how-far-behind-is-canon) They've significantly cut back on production of DSLRs. Their focus is squarely on Z-mount as their only platform. The Z9, Z8, Zf, and Z6III demonstrate their emphasis on higher end products.

Sony deploys Nikon's old strategy of continuing production and sale of old model (mirrorless) product. Canon still sells DSLRs in large numbers. These are strategies that fuel their global market share numbers...but at what cost?

As discussed in the above thread, camera dealers pay for product upon receipt. The sale of the camera is revenue for the store. Discounts and instant rebates are strategies for moving product that doesn't sell, well...read DSLRs and entry level mirrorless.

In Canon's case, the sale of a DSLR may contribute to their pursuit of the label, #1 camera maker in the world, but it is in direct conflict with building the customer base invested in RF mount. In all cases, deep discounts and rebates lead to sales of product at prices that don't keep the lights on. Manufacturers have ways of compensating dealers for losses (e.g. credits toward future inventory) but it's a cycle that isn't sustainable.

So, while Nikon isn't chasing the global market share crown, they are competive in total revenue generated by mirrorless sales. There is even some indication reading between the numbers that they enjoy periods of besting Canon in full-frame sales.

https://www.dpreview.com/forums/post/67948413

It'll be interesting to see how the R1, R5II, A9III and A1II fair over the next year. This is Canon and Sony's window to leverage interest b in their new products and slow Nikon's growth. Nikon will counter with very aggressive pricing (Z9 at sub-$5K and Z8 at near-$3K) too keep pros and serious enthusiasts in the fold until a Z9II is released.

As I've written in the Z-mount forum, I think Nikon has an opportunity to redefine the Z7 series as a product for professional content creators and to carve out a beachead in the niche but potentially lucrative high end videographer market. A video-centric Z7III may not sell in huge numbers but would contribute to Nikon's improving mirrorless revenue position.
Interesting; I’d missed that.
 
As an example of photographers using different systems, I found a comment of Mr. Kuster, a German photographer, on Pentaxforums as citation:

And if you want to read further - there's my personal opinion on Pentax, as I also have a Leica and a Sony system in addition to Pentax.
I use Sony when the equipment can't be too bulky, everything has to happen very quickly and the light is difficult, the photos are used primarily for advertising and media purposes (and therefore have to look good without being really "honest") - for example for concert photography.
I use Leica where the typical Leica-look is expected and for "retro" purposes.

For me, Pentax is still the most honest form of photography.
The
K1-II for everything in nature, architecture, etc...
The
645Z especially in studio use and for portraits.

And from my experience I can say that the Pentax lenses are in no way inferior to the Leicas (which are much more expensive).
They are simply different (and superior to the Canon's and Nikon's of this world).


This sounds very reasonable for me and I see here a market that will be stable with an option to grow, as a lot of people who just know mirrorless will be triggered, if they get the option to look through an optical viewfinder and get the option to get optical high end for a reasonable price. I do not want to bash mirrorless - it has some advantages for sure. However, also DSLR has its advantages and if you are interested in "honest photography", DSLR will be an advantage for you.
I don’t think my photography became more ‘dishonest’ from 120 roll film to 35mm to DSLR to mirrorless. . .
 
What the hell is "Honest Photography"

When I started several decades ago, I used a Zeiss Super Ikonta of some sort, with a lousy fresnel screen and a mirror that didn't return. I managed to take great photographs.

When I went to RIT and had to learn the view camera, looking at an upside down/backwards image on a dim ground glass under a cloth. I managed to take great photographs.

When AF cameras were introduced, with screens that weren't as nice looking at the film era SLR screens, I managed to take great photographs.

When I started using twin lens (Mamiya C330 and and old Rolleiflex) medium format cameras, to enjoy their zero lag time which was nice for my dance photography, but had to look unnaturally down at a viewfinder with a reversed image, I managed to take great photographs.

These days, I shoot both DSLR and Mirrorless. While initially I thought I would really miss the optical viewfinder for everything I do, it turns out I simply adapted to mirrorless and I honestly could care less which type of viewfinder I use. And I manage to take great photographs with either system.

But I guess I'm not involved in "honest photography". Give me a break. Same commentary to those morons who think "film is the only true photography" and that nonsense. And about Pentax. They were great - 50 years ago, I remember the MX (and the spotmatic before) and those lenses quite well. They're a shadow of their former selves these days, and I honestly don't even know if they have an active lens designer on staff - their last truly great lens designer, Jun Hirakawa, moved on years ago to Tamron and I think is retired today. And no, their lenses were not, and are not, uniformly superior to all other brands either. Nobodies lenses are universally and uniformly superior to everyone else.
 
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"And no, their lenses were not, and are not, uniformly superior to all other brands either. Nobodies lenses are universally and uniformly superior to everyone else."

You will be pleased to know that I have the nicest looking dog in my street.

And so does my next door neighbour.
 
To me it is an unprocessed RAW file with no post processing. In film days or film now, it is an unaltered negative or positive.
 
(Some people like catchy, shallow titles)
Regardless of people's impressions and feelings, the world has moved on and the Canon-Nikon duopoly is pretty much a memory of the past. Show me a person under 40 that's using a Nikon as his main camera and i'il be impressed, because i've never heard of one. Canon is not doing much better either.

For the young crowd, it's basically Sony or camera phone. This makes sense, because Sony has the best AF and the best video-centric cameras, they are not shy to innovate. Canon and Nikon have been playing catch-up for the past decade.
I bought most of my Nikon Gear a few years ago at 37, 38ish. I'm now in my early 40's and did not buy it because I remember holding Nikon SLR's (I don't). I simply liked the ergonomics and menu/dial, viewfinder, etc.

I'm not trying to be standoffish, I'm just saying :)

I own one Sony camera- an RX100 and I dislike it. I cannot stand the convoluted menu or the boxy design.
 
As an example of photographers using different systems, I found a comment of Mr. Kuster, a German photographer, on Pentaxforums as citation:

And if you want to read further - there's my personal opinion on Pentax, as I also have a Leica and a Sony system in addition to Pentax.
I use Sony when the equipment can't be too bulky, everything has to happen very quickly and the light is difficult, the photos are used primarily for advertising and media purposes (and therefore have to look good without being really "honest") - for example for concert photography.
I use Leica where the typical Leica-look is expected and for "retro" purposes.

For me, Pentax is still the most honest form of photography.
The
K1-II for everything in nature, architecture, etc...
The
645Z especially in studio use and for portraits.

And from my experience I can say that the Pentax lenses are in no way inferior to the Leicas (which are much more expensive).
They are simply different (and superior to the Canon's and Nikon's of this world).


This sounds very reasonable for me and I see here a market that will be stable with an option to grow, as a lot of people who just know mirrorless will be triggered, if they get the option to look through an optical viewfinder and get the option to get optical high end for a reasonable price. I do not want to bash mirrorless - it has some advantages for sure. However, also DSLR has its advantages and if you are interested in "honest photography", DSLR will be an advantage for you.
Sounds as if he's a Pentax Fan whose opinion should be taken with a pound of salt. Every brand has their fans and will have similar opinions about that brand. What the H*** is "honest photography"?

--
Tom
 
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What the hell is "Honest Photography"

When I started several decades ago, I used a Zeiss Super Ikonta of some sort, with a lousy fresnel screen and a mirror that didn't return. I managed to take great photographs.

When I went to RIT and had to learn the view camera, looking at an upside down/backwards image on a dim ground glass under a cloth. I managed to take great photographs.

When AF cameras were introduced, with screens that weren't as nice looking at the film era SLR screens, I managed to take great photographs.

When I started using twin lens (Mamiya C330 and and old Rolleiflex) medium format cameras, to enjoy their zero lag time which was nice for my dance photography, but had to look unnaturally down at a viewfinder with a reversed image, I managed to take great photographs.

These days, I shoot both DSLR and Mirrorless. While initially I thought I would really miss the optical viewfinder for everything I do, it turns out I simply adapted to mirrorless and I honestly could care less which type of viewfinder I use. And I manage to take great photographs with either system.

But I guess I'm not involved in "honest photography". Give me a break. Same commentary to those morons who think "film is the only true photography" and that nonsense. And about Pentax. They were great - 50 years ago, I remember the MX (and the spotmatic before) and those lenses quite well. They're a shadow of their former selves these days, and I honestly don't even know if they have an active lens designer on staff - their last truly great lens designer, Jun Hirakawa, moved on years ago to Tamron and I think is retired today. And no, their lenses were not, and are not, uniformly superior to all other brands either. Nobodies lenses are universally and uniformly superior to everyone else.
It was a citation from a photographer who has Pentax and Sony as gear.

Take both cameras in your hand and fell what you get: which of them feels more solid, more honest. You have the term "the real McCoy". This addresses originally a technical product from the original inventor and maker of it, which includes the expectation of superior quality. I see the comparison a little similar.

With the Pentax in your hands, you know you have a reliable working horse that feels solid and well-designed. The Sony maybe even superior in terms of technical options. However, if I should have an expedition through a rainforest or Antarctic, I know which brand to select ...

Regarding lens design, there was an area with true gems - and for Pentax some of these lenses are still build - just think of the "three amigos": FA 31, FA 43, FA77.

The new developments are optimized products from computer calculations. They all deliver almost sterile, error free results. However, are they created as true and honest craftsmanship, can we see them as "masterpieces"? Looking at the lenses you can buy: for which system can you still get these old masterpieces?

Just as an idea to explain the word "honest".

Looking at the cameras you used, most of them I would place in this category - with lenses available that fit with this expression, too.

Regarding the latest high tech stuff: which cameras and lenses would you put into it?
 

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