M4/3 camera for CONTENT CREATORS

buzzwords confuse things - "Vlogging" maybe a silly made up word but it is what it is - Video-Logging - and the G100 however nice as cute stills camera was lousy as the Video tool on the move it was marketed to be, a lack of IBIS, lack of PDAF etc kinda killed that , the S9 has Both - I doubt long 4K recording is the most important consideration for social media producers .
Yeah, the G100 really missed the mark. As far as a 4k shooting limit is concerned I think it depends on the user's preferred method of shooting if they shoot in 4k. It can get quite frustrating if the camera keeps cutting out in the middle of someone's flow. Some people prefer to keep the camera rolling and edit out the mistakes and gaps in post.
whereas "Content Creation" could mean anything depending on where the content is targeted - On Instagram, Stills are in the main - Facebook is mixed and TikTok is video only, Why people use the term "Content creator" to mean video is totally beyond me, heck it could mean Text even. so a perfect content creator cam for all content (Bar text of course) ,
Panasonic seems to now prefer to say their new camera is for Content Creation rather than vlogging. In fact I've just realised I think I've mixed up the two terms, I should say Content Creation in my title. My bad.
I`d choose something more complete across the board like the G9-II or a Sony A6700 , though neither would be much fun on a handle grip but if your "content" is 90% Video in the "vlogging" camp then the S9 ought to be great - when they get the new 18-40 lens sorted anyway .
I think a camera to replace the lack lustre G100 'vlogging' camera done properly this time would be nice, particularly for people who are already using the system and have lenses.
Interesting - does this mean that a revised G100D that makes up its present shortcomings would be more suited to Content Creation than the S9 despite its 4/3 sensor? I agree that M4/3 can provide all the lenses off the shelf. No wait whilst L-Mount gets around to lens catch up.
So as you can see I'm not saying a new m4/3 camera targeting video Content Creators should specifically be an S9 clone, but should just have some of the key features of the S9, in particular IBIS, Active I.S. and PDAF.
 
Panasonic's mistake with the G100 was to target the promotion to a niche thinking that others would have enough sense to see that it could be used for a wider range of purposes.
I think most people realise that a camera can be used for a wide range of purposes but the G100 kinda fell short in both the video and stills department compared to even Panasonic's own alternative offering the G80, which is the same price.
Don't know the G90, only know the G9, G9II and the G100 (and the GM5). Which camera do I reach for? - well I do swap them around a bit but I don't shun the G100. It is quite likeable and my most fun is in the process of making images. Why use the G100 when I could use the G9II? Well I don't always actually need a sophisticate when I am merely amusing myself testing my own ability to get the shot. A basic camera end to bring out the best personal effort. Like a famous photographer who once said "I take photographs to see what things look like when photographed".

Does anyone else these days practice testing their own skills as a photographer rather than looking for the easiest route to an image that only they ever look at?
But of course even small camera body nutters like myself who only do stills photography avoided the G100 like the plague. It was only more a longer term curiosity was stimulated by a very keen price that I tried the G100 and was pleasantly smitten by what is in fact a nice little basic camera to use that makes quite effective still images. It is a relative bargain basement loveable toolbox.
It is a nice little basic camera among other nice little basic cameras, so nothing really unique to make it stand out.
I cannot see what is wrong with a basic little camera that competes successfully making 20mp 4/3 sensor images at a very affordable cost. I do find it quite enjoyable to use. Presently fitted up with an Olympus 90/3.5 Macro - this has in-lens IS of course and makes for a very stable package. The lens of course was three+ times the price of the camera body (nice).
Perhaps as a result of this experience they don't wish to paint the S9 into being only useful in a niche purpose corner?
That makes sense.
Give it a more general use-slot. As usual this tightwad who has already floating in camera bodies finds the launch price of the S9 well over the crossbar of what I can make myself afford given its reduced facilities. I don't see a lot of price reduction in the S9 RRP to account for missing conveniences. Surely it is cheaper than the S5II type but the S5II is full-function camera body - not one missing on some principal features like the S9. Of course the S9 is probably very well built like the GM1 was and would be a long lasting and much loved purchase by those that see it as ideal for their purpose.

However I suggest that Panasonic has a margin built in to the S9 that will allow some serious slack for market pricing adjustment. Much like the G100. They have not only been able to sharpen their pencil with the G100, but have found that they can repeat the exercise with the G100D.

At far as the S9 being cloned for M4/3 - it might be mighty compact for FF but as far as M4/3 is concerned it would be an evf-less tank and why would any content creator wish to pay just as much for a M4/3-S9
Nobody knows how much it would cost.
Yes we do - the G9II at launch RRP was actually more than both the S5II and S5II street prices. Why might a 4/3-ded S9 cost less?
just for the benefit of using a bunch of off-the-shelf smaller lenses.
That could depend on how many of those lenses they have.
I was thinking that the M4/3 lenses are here and now to be bought as much as S9 lenses specifically suited are possibly "real soon now" and still have to be bought.
Especially when they could build something crazy good on the G100 type concept.
Just for the benefit of using that off-the-shelf body to remind everyone that they screwed up the first time! 😀
I don't think that they screwed up anything other than the marketing.
I know you don't.
Marketing into the incorrect niche.
It they wanted to strip off the evf (surely not) and make the cobbled G100 as sleek as possible with the latest M4/3 sensor tech, stabilisation, firmware,

I think that would make more sense than a cloned S9.

Meanwhile the G100D might not have IBIS, but otherwise it is a quite complete and affordable little camera which is more actually compact than the S9 shell except for the small evf hump.
Anyway, joking aside a m4/3 camera targeting video Content Creators doesn't have to be an S9 clone it just needs the right feature set, some of which the S9 has. IBIS, Active I.S. and PDAF to start with. That alone would make it a good choice for walk and talk footage,
Why couldn't they just use the G100 platform
Did you not read what I said above?
and just add the 25mp PDAF sensor and IBIS to satisfy those that absolutely need it? There is a limited mechanical shutter facility which is more than the S9 offers and of course the electronic shutter on the G100 should already be quite good enough.
I think you're missing that I'm referring to video Content Creation hence video focused features.
As much else of the S9 goodies that can be incorporated as well.

Price would be more but surely less than a S9 clone with a 4/3 sensor inside.

They will also have to visually change it enough so that potential user will not see it as basic transport tarted up with a V8 engine at a whole lot more money.

I would like to have a play with the S9 but it is a bit too pricey for the moment for something that is only a "plaything". I hope it sells well, but it would never be a serious camera for my needs. Surprisingly even the sometimes maligned G100 is much more suited to my personal needs.
I can see you're working hard at promoting the G100 and protecting it's reputation at every opportunity, but you're not always targeting the right people. It's Panasonic that's done the most damage to the reputation of the G100 with their misguided marketing. You're talking to someone that owned the GF7, which is a lovely little camera that I enjoyed using despite having no viewfinder and no IBIS. I'm familiar with the platform it's built on, which is the one used for the G100.
 
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The thing Panasonic needs to realise is that a camera they say is targeting Content Creators will be reviewed by Content Creators, so it's not wise to make dumb omissions if they want to minimise negative feedback.
You mean, reviewed by content creators they carefully selected to pump the sunshine. We have yet to see actual content creators incorporating the S9 into their workflow. The market they want already has the tools they need.
 
In addition to those, Panasonic are offering substantial discounts on some lenses if bought with the S9 - 35mm f1.8, 50mm f1.8 and 85mm f1.8. These lenses are a bit bigger than the SIgma f2 offerings, but the discount brings them under half the price.

Mark
I expect to see direct incentives on the S9 rather quickly. Telling that the Leica D-Lux 8 (also launched this week) already climbed to the top 10 on B&H best seller list whereas the S9 made a brief appearance in the top 30 but has quickly fallen to page 3. Panasonic needs to get in front of this quickly. Even the hard core Lumix promoters seem to struggle with recommending this.
That's interesting. What aspects of the S9 make Lumix promoters struggle to recommend it?
No EVF

No mechanical shutter

Slow read electronic shutter

No hot-shoe

No built in flash

No pancake AF lenses

No weather sealing

No headphone jack

Price similar to S5II in some markets
S9 is so barebones, it doesn't even quite fulfill its promise as a camera for content creator (aka video). The software seems to be there, but the hardware isn't.



As a more still oriented user, I'd even ditch the IBIS and forgo the EVF, just to have a mechanical shutter or a stacked sensor.
 
The thing Panasonic needs to realise is that a camera they say is targeting Content Creators will be reviewed by Content Creators, so it's not wise to make dumb omissions if they want to minimise negative feedback.
You mean, reviewed by content creators they carefully selected to pump the sunshine.
If those are the same content creators that trashed the G100 then Panasonic really has problems.
We have yet to see actual content creators incorporating the S9 into their workflow.
Actual content creators don't just produce camera related videos, so the audience may never know what equipment was incorporated into their workflow.
The market they want already has the tools they need.
And new tools are continuously being produced.
 
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In addition to those, Panasonic are offering substantial discounts on some lenses if bought with the S9 - 35mm f1.8, 50mm f1.8 and 85mm f1.8. These lenses are a bit bigger than the SIgma f2 offerings, but the discount brings them under half the price.

Mark
I expect to see direct incentives on the S9 rather quickly. Telling that the Leica D-Lux 8 (also launched this week) already climbed to the top 10 on B&H best seller list whereas the S9 made a brief appearance in the top 30 but has quickly fallen to page 3. Panasonic needs to get in front of this quickly. Even the hard core Lumix promoters seem to struggle with recommending this.
That's interesting. What aspects of the S9 make Lumix promoters struggle to recommend it?
No EVF

No mechanical shutter

Slow read electronic shutter

No hot-shoe

No built in flash

No pancake AF lenses

No weather sealing

No headphone jack

Price similar to S5II in some markets
Wow yeah and €1700 they are asking. Shocking miss.
 
The thing Panasonic needs to realise is that a camera they say is targeting Content Creators will be reviewed by Content Creators, so it's not wise to make dumb omissions if they want to minimise negative feedback.
You mean, reviewed by content creators they carefully selected to pump the sunshine.
If those are the same content creators that trashed the G100 then Panasonic really has problems.
Based on recent revelation there are probably a lot fewer content creators getting hands on with Lumix cameras in general. :-D
We have yet to see actual content creators incorporating the S9 into their workflow.
Actual content creators don't just produce camera related videos, so the audience may never know what equipment was incorporated into their workflow.
But some do and are happy to share what they use and why. If you are suggesting there are secret S9 users out there somewhere I would love to see evidence. It appears everything on my feed was shot with a mobile or a GoPro.
The market they want already has the tools they need.
And new tools are continuously being produced.
...by Apple, Samsung and Huawei.
 
The thing Panasonic needs to realise is that a camera they say is targeting Content Creators will be reviewed by Content Creators, so it's not wise to make dumb omissions if they want to minimise negative feedback.
You mean, reviewed by content creators they carefully selected to pump the sunshine.
If those are the same content creators that trashed the G100 then Panasonic really has problems.
Based on recent revelation there are probably a lot fewer content creators getting hands on with Lumix cameras in general. :-D
We have yet to see actual content creators incorporating the S9 into their workflow.
Actual content creators don't just produce camera related videos, so the audience may never know what equipment was incorporated into their workflow.
But some do and are happy to share what they use and why.
Yes, that's right and some don't and are not interested in sharing what they use.
If you are suggesting there are secret S9 users out there somewhere I would love to see evidence.
No, I'm not suggesting that, there's just plenty of Content Creators that do not give information about their kit because it's not relevant to their content or income stream.
It appears everything on my feed was shot with a mobile or a GoPro.
The market they want already has the tools they need.
And new tools are continuously being produced.
...by Apple, Samsung and Huawei.
Yes, and by camera companies too.
 
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The thing Panasonic needs to realise is that a camera they say is targeting Content Creators will be reviewed by Content Creators, so it's not wise to make dumb omissions if they want to minimise negative feedback.
You mean, reviewed by content creators they carefully selected to pump the sunshine.
If those are the same content creators that trashed the G100 then Panasonic really has problems.
Based on recent revelation there are probably a lot fewer content creators getting hands on with Lumix cameras in general. :-D
We have yet to see actual content creators incorporating the S9 into their workflow.
Actual content creators don't just produce camera related videos, so the audience may never know what equipment was incorporated into their workflow.
But some do and are happy to share what they use and why. If you are suggesting there are secret S9 users out there somewhere I would love to see evidence. It appears everything on my feed was shot with a mobile or a GoPro.
your feed is always filled with similar content, maybe that’s why.

i see people using all type of cameras. GoPro, dji, om-1, gh6, a6700, A7iv , …
The market they want already has the tools they need.
And new tools are continuously being produced.
...by Apple, Samsung and Huawei.
 
The thing Panasonic needs to realise is that a camera they say is targeting Content Creators will be reviewed by Content Creators, so it's not wise to make dumb omissions if they want to minimise negative feedback.
You mean, reviewed by content creators they carefully selected to pump the sunshine.
There is no guarantee a content creator will show what the brand wants. Many as clearly show the camera limitations

But, camera brand that chose manly ambassadors for their release are 100% pumping it.
We have yet to see actual content creators incorporating the S9 into their workflow. The market they want already has the tools they need.
You could argue the same for every market.
People with om-1 already had the tools they need. Why om-1 ii?
 
Granted, I'm not a Content Creator. But, it seems to me to be so much hype. I think that most Content Creators actually use their phones. Take for instance the G100. This was pitched as a Content Creators camera. So, it received bad press, as some felt that it was not a good camera for that. However, for stills, it's quite capable. Yes, no IBIS, and blah, blah, blah... I have nothing against people who do CC, but why are camera companies clammering to produce cameras specifically for them. I understand that they feel that they can tap into a new emerging market. Most cameras(and smartphones/Iphones) can handle that. But, that's just my thought.
 
Interesting - does this mean that a revised G100D that makes up its present shortcomings would be more suited to Content Creation than the S9 despite its 4/3 sensor?
Not without IBIS and PDAF which this kind of video really needs , I doubt many Vloggers would use the nice upgraded EVF either ..

IMO the G100D gave Pan an opportunity to forget its failed vlogging target market for this cam and embrace that it`s gained a cult following as a tiny G series and remove the fancy mic system and stuff more of the guts of the GX9 in there such as the full shutter and IBIS , shame they didn`t but it did get a nice EVF .

--
** Please ignore the Typos, I'm the world's worst Typist **
 
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Granted, I'm not a Content Creator. But, it seems to me to be so much hype. I think that most Content Creators actually use their phones.
Thanks for your input. It probably seems like hype to you because you're unfamiliar with what's potentially involved. I have no idea what percentage of people create video content using dedicated cameras vs smartphones but many people I see and have spoken to shooting video content in London are using dedicated cameras. Sony cameras are a common choice. I think it really depends on what people are shooting, how they choose to shoot it and the difference between casual, serious and professional content creation.
Take for instance the G100. This was pitched as a Content Creators camera. So, it received bad press, as some felt that it was not a good camera for that.
It was pitched specifically as a 'vlogging' camera and that's what it received bad press for.
However, for stills, it's quite capable.
It's also capable for video, just not particularly good for smooth vlogging footage unless attached to a gimbal.
Yes, no IBIS, and blah, blah, blah... I have nothing against people who do CC, but why are camera companies clammering to produce cameras specifically for them.
To make money! 😀
I understand that they feel that they can tap into a new emerging market. Most cameras(and smartphones/Iphones) can handle that. But, that's just my thought.
--
Beauty in things exists merely in the mind which contemplates them. David Hume
 
Points well taken
 
I think Panasonic would like to leave MFT behind, that’s why
surely they didn't develop a brand new 25 mp PDAF sensor just to put in 1 camera body?

they have the sensor, they have finally embraced IBIS and they have some of my favourite RF style aesthetics

now all they need to do is join the dots and listen to what pretty much the entire camera community (incl. young content creators) is clamouring for - premium compacts

there is no equal to the m43 compact size when combined with the fantastic compact lenses we have
 
I think Panasonic would like to leave MFT behind, that’s why
surely they didn't develop a brand new 25 mp PDAF sensor just to put in 1 camera body?

they have the sensor, they have finally embraced IBIS and they have some of my favourite RF style aesthetics

now all they need to do is join the dots and listen to what pretty much the entire camera community (incl. young content creators) is clamouring for - premium compacts

there is no equal to the m43 compact size when combined with the fantastic compact lenses we have
The S9 is 126 x 74 x 47 mm, 486g without the optional grip

The A7Cii is 124 x 71 x 63 mm, 514g including grip and protruding eyecup for EVF

The OM5 is 125 x 85 x 50mm, 414g including grip and protruding eyecup

The EP7 is 118 x 69 x 38mm, 337g

I prefer centre EVF for larger bodies and the OM5 grip is handy. I can shoot with the GM1 and the Sigma Merrills (no grip and no EVF). With a lens of any size at all a centre EVF makes shooting a more natural experience for me.

The 12-45/4 is pretty compact and also a premium lens. It feels a bit big on the OM5. Of course we have some small primes, but they are a mixed bunch in terms of characteristics and copy variation.

Sony seem to be putting a lot of effort into G primes and zooms, both FF and APSC.

For example
For example

The 20/2.5 G is optically slightly better and £100 cheaper from Wex than the 20/1.4 today. The higher SA of the 20/1.4 is probably a deliberate design choice for smooth background bokeh - so I'd take that as a plus.

You can make endless comparisons between systems, but I'd not make broad generalisations. Actually, I'm happy to have choices between two large and rather different lens catalogues.

Not being a content creator, I'm not sure what they look for in lenses. Maybe it's as variable as it is for other photographers. I guess Panasonic will have a view what lenses they need to add to L-mount to make the S9 attractive. If it succeeds they might revisit their strategy not to make smaller or RF style MFT bodies.

Meanwhile OMDS will carry on with the EP7 with its tilt screen. Maybe an EP8 will have PDAF and WR in addition to the IBIS of the EP7. They clearly have a good demand in Japan, enough demand in Europe, and not enough demand to justify selling in North America.

Actually developing a premium EP8 with subject detection, PDAF, uploadable Custom Modes, and better smartphone integration ought to be part of any rational platform technology strategy for OMDS.

Andrew

--
Infinite are the arguments of mages. Truth is a jewel with many facets. Ursula K LeGuin
Please feel free to edit any images that I post
 
The thing Panasonic needs to realise is that a camera they say is targeting Content Creators will be reviewed by Content Creators, so it's not wise to make dumb omissions if they want to minimise negative feedback.
You mean, reviewed by content creators they carefully selected to pump the sunshine.
If those are the same content creators that trashed the G100 then Panasonic really has problems.
Based on recent revelation there are probably a lot fewer content creators getting hands on with Lumix cameras in general. :-D
We have yet to see actual content creators incorporating the S9 into their workflow.
Actual content creators don't just produce camera related videos, so the audience may never know what equipment was incorporated into their workflow.
But some do and are happy to share what they use and why.
Yes, that's right and some don't and are not interested in sharing what they use.
Which means you cannot tell anyway so why would they need a S9?
If you are suggesting there are secret S9 users out there somewhere I would love to see evidence.
No, I'm not suggesting that, there's just plenty of Content Creators that do not give information about their kit because it's not relevant to their content or income stream.
You mean it does not affect their reach and influence. So no reason to use S9.
It appears everything on my feed was shot with a mobile or a GoPro.
The market they want already has the tools they need.
And new tools are continuously being produced.
...by Apple, Samsung and Huawei.
Yes, and by camera companies too.
Camera company products are a rounding error by comparison. There are 1.4B camera phones sold every year and 8M cameras.
 
I think Panasonic would like to leave MFT behind, that’s why
surely they didn't develop a brand new 25 mp PDAF sensor just to put in 1 camera body?

they have the sensor, they have finally embraced IBIS and they have some of my favourite RF style aesthetics

now all they need to do is join the dots and listen to what pretty much the entire camera community (incl. young content creators) is clamouring for - premium compacts

there is no equal to the m43 compact size when combined with the fantastic compact lenses we have
The S9 is 126 x 74 x 47 mm, 486g without the optional grip

The A7Cii is 124 x 71 x 63 mm, 514g including grip and protruding eyecup for EVF

The OM5 is 125 x 85 x 50mm, 414g including grip and protruding eyecup

The EP7 is 118 x 69 x 38mm, 337g

I prefer centre EVF for larger bodies and the OM5 grip is handy. I can shoot with the GM1 and the Sigma Merrills (no grip and no EVF). With a lens of any size at all a centre EVF makes shooting a more natural experience for me.

The 12-45/4 is pretty compact and also a premium lens. It feels a bit big on the OM5. Of course we have some small primes, but they are a mixed bunch in terms of characteristics and copy variation.

Sony seem to be putting a lot of effort into G primes and zooms, both FF and APSC.

For example
For example

The 20/2.5 G is optically slightly better and £100 cheaper from Wex than the 20/1.4 today. The higher SA of the 20/1.4 is probably a deliberate design choice for smooth background bokeh - so I'd take that as a plus.

You can make endless comparisons between systems, but I'd not make broad generalisations. Actually, I'm happy to have choices between two large and rather different lens catalogues.

Not being a content creator, I'm not sure what they look for in lenses. Maybe it's as variable as it is for other photographers.
Much like photography, gear choice for video content creation can tend to be subjective as well as being dictated by budget.

I see no reason why Panasonic cannot produce a video focused m4/3 camera that's reasonably compact and can serve as a good all rounder targeting solo video content creators.
I guess Panasonic will have a view what lenses they need to add to L-mount to make the S9 attractive. If it succeeds they might revisit their strategy not to make smaller or RF style MFT bodies.

Meanwhile OMDS will carry on with the EP7 with its tilt screen. Maybe an EP8 will have PDAF and WR in addition to the IBIS of the EP7. They clearly have a good demand in Japan, enough demand in Europe, and not enough demand to justify selling in North America.

Actually developing a premium EP8 with subject detection, PDAF, uploadable Custom Modes, and better smartphone integration ought to be part of any rational platform technology strategy for OMDS.

Andrew

--
Infinite are the arguments of mages. Truth is a jewel with many facets. Ursula K LeGuin
Please feel free to edit any images that I post
 
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The thing Panasonic needs to realise is that a camera they say is targeting Content Creators will be reviewed by Content Creators, so it's not wise to make dumb omissions if they want to minimise negative feedback.
You mean, reviewed by content creators they carefully selected to pump the sunshine.
If those are the same content creators that trashed the G100 then Panasonic really has problems.
Based on recent revelation there are probably a lot fewer content creators getting hands on with Lumix cameras in general. :-D
We have yet to see actual content creators incorporating the S9 into their workflow.
Actual content creators don't just produce camera related videos, so the audience may never know what equipment was incorporated into their workflow.
But some do and are happy to share what they use and why.
Yes, that's right and some don't and are not interested in sharing what they use.
Which means you cannot tell anyway
Which is what I was pointing out as highlighted above.
so why would they need a S9?
Who said anything about needing an S9?
If you are suggesting there are secret S9 users out there somewhere I would love to see evidence.
No, I'm not suggesting that, there's just plenty of Content Creators that do not give information about their kit because it's not relevant to their content or income stream.
You mean it does not affect their reach and influence. So no reason to use S9.
It appears everything on my feed was shot with a mobile or a GoPro.
The market they want already has the tools they need.
And new tools are continuously being produced.
...by Apple, Samsung and Huawei.
Yes, and by camera companies too.
Camera company products are a rounding error by comparison. There are 1.4B camera phones sold every year and 8M cameras.
 
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