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Am I tripping or does Nikon really not have anything between the Z50 and Z5? Yes they absolutely need something like the A6700/X-S20. $1000 is the heart of the APS-C market IMO
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At current UK prices you can get the Z5+ 24-70s lens which is a very good performer . For the exact same price of the A6700 body only. The Z5 is a fantastic value FF camera at least for stills. With good build and excellent ergonomics , which is not a claim I could make for Sony after owning the A7rII and A7rIII with hands on experience with the A7rIV . For me their ergonomics, general feel etc just did not fit, looking at their APS bodies I suspect this would be even more the case.Am I tripping or does Nikon really not have anything between the Z50 and Z5? Yes they absolutely need something like the A6700/X-S20. $1000 is the heart of the APS-C market IMO

I don't see how "currently it would seem" is any indication of what will happen "in the foreseeable future". It always seems like Nikon isn't releasing something until they do.Currently it would seem Nikon will NEITHER bring out (in the foreseeable future) a prosumer level DX Z option (IBIS, upgraded AF, 10 bit 4k video) NOR a Z6iii with minimally upgraded AF and 10 bit video.
In other words, in terms of camera models Nikon will presently only really serve the > 4k$ Z8/9 market (amazing cameras that they are) and leave its Z50/Z6/ii, and legacy D600/750, and D7k users hanging on with basically 5 year or older technology, or entice them to switch brands (granted that for all its users Nikon does offer excellent glass and great ergonomics)
This may be a profitable corporate strategy for now, but not one that inspires my confidence in Nikon's concern for its long-term users nor its long term success.
Thanks Jim for your thoughtful analysis and I do agree with you (and dpreview) that the Z5 is one of the best (if not the best) stills-oriented full frame camera at the current price.At current UK prices you can get the Z5+ 24-70s lens which is a very good performer . For the exact same price of the A6700 body only. The Z5 is a fantastic value FF camera at least for stills. With good build and excellent ergonomics , which is not a claim I could make for Sony after owning the A7rII and A7rIII with hands on experience with the A7rIV . For me their ergonomics, general feel etc just did not fit, looking at their APS bodies I suspect this would be even more the case.Am I tripping or does Nikon really not have anything between the Z50 and Z5? Yes they absolutely need something like the A6700/X-S20. $1000 is the heart of the APS-C market IMO
An APS body from Nikon with IBIS would be welcome . Though it took Sony A few generations of their APS bodies to add the feature the A6000,A6100, a6300 and A6400 did not have IBIS. They did not release a fixed aperture fast standard zoom for APS until Aug 2019. Other than Fuji I don't think any of the main companies take APS too serious .
Z 5 + 24-70 f/4 S – Grays of Westminster Online Shop
Sony A6700 Digital Camera Body | Wex Photo Video
Nikon Z5 review: the best value stills-oriented full-framer: Digital Photography Review (dpreview.com)
If you look at the latest lens sales data from CIPA you can see why the concentration is on FF lenses. Despite lenses for sensors smaller than FF selling 93000+ more the FF lenses . The FF lenses generated 3.2x the money. Based on latest data to May this year from CIPA
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I actually made a spicy thread citing this exact data!At current UK prices you can get the Z5+ 24-70s lens which is a very good performer . For the exact same price of the A6700 body only. The Z5 is a fantastic value FF camera at least for stills. With good build and excellent ergonomics , which is not a claim I could make for Sony after owning the A7rII and A7rIII with hands on experience with the A7rIV . For me their ergonomics, general feel etc just did not fit, looking at their APS bodies I suspect this would be even more the case.Am I tripping or does Nikon really not have anything between the Z50 and Z5? Yes they absolutely need something like the A6700/X-S20. $1000 is the heart of the APS-C market IMO
An APS body from Nikon with IBIS would be welcome . Though it took Sony A few generations of their APS bodies to add the feature the A6000,A6100, a6300 and A6400 did not have IBIS. They did not release a fixed aperture fast standard zoom for APS until Aug 2019. Other than Fuji I don't think any of the main companies take APS too serious .
Z 5 + 24-70 f/4 S – Grays of Westminster Online Shop
Sony A6700 Digital Camera Body | Wex Photo Video
Nikon Z5 review: the best value stills-oriented full-framer: Digital Photography Review (dpreview.com)
If you look at the latest lens sales data from CIPA you can see why the concentration is on FF lenses. Despite lenses for sensors smaller than FF selling 93000+ more the FF lenses . The FF lenses generated 3.2x the money. Based on latest data to May this year from CIPA
![]()
Though I do a reasonable amount of video for fun . I am mostly a landscape macro shooter so my wants are selfishThanks Jim for your thoughtful analysis and I do agree with you (and dpreview) that the Z5 is one of the best (if not the best) stills-oriented full frame camera at the current price.At current UK prices you can get the Z5+ 24-70s lens which is a very good performer . For the exact same price of the A6700 body only. The Z5 is a fantastic value FF camera at least for stills. With good build and excellent ergonomics , which is not a claim I could make for Sony after owning the A7rII and A7rIII with hands on experience with the A7rIV . For me their ergonomics, general feel etc just did not fit, looking at their APS bodies I suspect this would be even more the case.Am I tripping or does Nikon really not have anything between the Z50 and Z5? Yes they absolutely need something like the A6700/X-S20. $1000 is the heart of the APS-C market IMO
An APS body from Nikon with IBIS would be welcome . Though it took Sony A few generations of their APS bodies to add the feature the A6000,A6100, a6300 and A6400 did not have IBIS. They did not release a fixed aperture fast standard zoom for APS until Aug 2019. Other than Fuji I don't think any of the main companies take APS too serious .
Z 5 + 24-70 f/4 S – Grays of Westminster Online Shop
Sony A6700 Digital Camera Body | Wex Photo Video
Nikon Z5 review: the best value stills-oriented full-framer: Digital Photography Review (dpreview.com)
If you look at the latest lens sales data from CIPA you can see why the concentration is on FF lenses. Despite lenses for sensors smaller than FF selling 93000+ more the FF lenses . The FF lenses generated 3.2x the money. Based on latest data to May this year from CIPA
![]()
Yet... for me, video is integral to my personal and professional creative endeavors as much as stills, and in this regard the Z5 lags way behind. Now, give similar video specs to the existing Z5 (with a fully articulating screen) and I'm happy. The "magic" for me is not DX imaging area per se - rather it's the portability, price and feature set relative to FF these cameras have traditionally offered (over the past 20 years I've always owned at least one FF and one DX camera body at the same time across either the Canon or Nikon brands.)
So let's hope Nikon gets the "A6700 Memo" and gets on board sooner rather than later!
It has been a long time in digital years since Nikon made a high end APS cameraI actually made a spicy thread citing this exact data!At current UK prices you can get the Z5+ 24-70s lens which is a very good performer . For the exact same price of the A6700 body only. The Z5 is a fantastic value FF camera at least for stills. With good build and excellent ergonomics , which is not a claim I could make for Sony after owning the A7rII and A7rIII with hands on experience with the A7rIV . For me their ergonomics, general feel etc just did not fit, looking at their APS bodies I suspect this would be even more the case.Am I tripping or does Nikon really not have anything between the Z50 and Z5? Yes they absolutely need something like the A6700/X-S20. $1000 is the heart of the APS-C market IMO
An APS body from Nikon with IBIS would be welcome . Though it took Sony A few generations of their APS bodies to add the feature the A6000,A6100, a6300 and A6400 did not have IBIS. They did not release a fixed aperture fast standard zoom for APS until Aug 2019. Other than Fuji I don't think any of the main companies take APS too serious .
Z 5 + 24-70 f/4 S – Grays of Westminster Online Shop
Sony A6700 Digital Camera Body | Wex Photo Video
Nikon Z5 review: the best value stills-oriented full-framer: Digital Photography Review (dpreview.com)
If you look at the latest lens sales data from CIPA you can see why the concentration is on FF lenses. Despite lenses for sensors smaller than FF selling 93000+ more the FF lenses . The FF lenses generated 3.2x the money. Based on latest data to May this year from CIPA
![]()
Why FF actually makes sense for most manufacturers (to focus on): Open Talk Forum: Digital Photography Review (dpreview.com)
I know there are plenty of happy and satisfied Z5 shooters so I don't mean to yuck their yum. But for me the value of lower end FF is debatable. In Nikon Z land it's a bit clearer because as you said there are no Z DX bodies with IBIS for example. But is FF worth all the technical tradeoffs a Z5 has compared to an A6700/X-S10? IMO no.
Plus Nikon actually has decent DX glass for Z, so I imagine a competitively specced Z70 (basically a Nikon A6700) would be a huge seller. I think a lot of people are either sitting on the sidelines for such a body or just leaving Nikon altogether-
Well it does exist at leastZ5 isn't a bad camera but it's no Z70 substitute.
Don't know yet. As I mentioned in the article the Fujifilm X-S20 comes in about the same size and weight. But you'd have to consider options from Canon, Fujifilm, OM Digital Systems, and Sony, I'd think.he mentioned looking into a smaller setup for such travel that would not be Nikon. I wonder what he picked, or is considering...
Everything NIkon (DSLR and mirrorless) is 12% of the total market. Nikon's already said they're not interested in market share. But then they produce consumer DX triplets that seem to indicate they are. My argument has been and will continue that Z70 and above is where they should be if they're not pursuing market share.Now compare overall market share.
MFT is less than 5% total of the market. That's...nothing.
You're buying on price. My point has been about usability. The Z5 combo is 41.5 ounces (1175g), while a Sony A6700 with the Sigma f/2.8 zoom is 27.7 ounces (784g). You're getting close to saving a pound.At current UK prices you can get the Z5+ 24-70s lens which is a very good performer .
Sort of. Unfortunately those stats include kit lenses, which on the smaller format cameras are often bought with the camera, whereas most of the full frame bodies are bought sans lens these days. Moreover, if you look around at a lot of crop sensor users, you'll find that many of them are using full frame lenses ;~).If you look at the latest lens sales data from CIPA you can see why the concentration is on FF lenses. Despite lenses for sensors smaller than FF selling 93000+ more the FF lenses . The FF lenses generated 3.2x the money. Based on latest data to May this year from CIPA
2017 (D7500), which is a year after Sony introduced the A6500.It has been a long time in digital years since Nikon made a high end APS camera
I tend to agree Thom. Let's hope Nikon gets the "A6700 Memo." I'm sure Nikon is watching what their competitors are up to and this new offering from SONY may push Nikon to fill the gap you mention.Look, I think we have plenty of evidence at this point to see that Nikon's strategy with crop sensor changed with mirrorless. The problem I see with that is exactly what I've written about this week: it leaves them with a big hole in the middle of their product lineup. You can't really move DX triplet users up, you can't compete against the competition in the middle, nor do you have a camera that would appeal to the top enthusiast/pros as a more casual camera. That's three strikes...
In Nikon's view the ONLY long-term traditional camera users are FF users if their restructuring strategy is to be believed. If you are a DX user, you are definitely on shaky ground with Nikon. Their competitors appear to be trying to squeeze the depleted turnip with a new flurry of APS products, but with the exception of Sony aren't existentially dependent on it.Currently it would seem Nikon will NEITHER bring out (in the foreseeable future) a prosumer level DX Z option (IBIS, upgraded AF, 10 bit 4k video) NOR a Z6iii with minimally upgraded AF and 10 bit video.
In other words, in terms of camera models Nikon will presently only really serve the > 4k$ Z8/9 market (amazing cameras that they are) and leave its Z50/Z6/ii, and legacy D600/750, and D7k users hanging on with basically 5 year or older technology, or entice them to switch brands (granted that for all its users Nikon does offer excellent glass and great ergonomics)
This may be a profitable corporate strategy for now, but not one that inspires my confidence in Nikon's concern for its long-term users nor its long term success.
Just my personal opinionYou're buying on price. My point has been about usability. The Z5 combo is 41.5 ounces (1175g), while a Sony A6700 with the Sigma f/2.8 zoom is 27.7 ounces (784g). You're getting close to saving a pound.At current UK prices you can get the Z5+ 24-70s lens which is a very good performer .
And then there's this: the Z5's autofocus isn't state of the art, just like the Z5 problem.
Sort of. Unfortunately those stats include kit lenses, which on the smaller format cameras are often bought with the camera, whereas most of the full frame bodies are bought sans lens these days. Moreover, if you look around at a lot of crop sensor users, you'll find that many of them are using full frame lenses ;~).If you look at the latest lens sales data from CIPA you can see why the concentration is on FF lenses. Despite lenses for sensors smaller than FF selling 93000+ more the FF lenses . The FF lenses generated 3.2x the money. Based on latest data to May this year from CIPA
To put it more clearly, I think Nikon should already have released a more advanced DX camera by now if they want to remain competitive in this part of the market.I don't see how "currently it would seem" is any indication of what will happen "in the foreseeable future". It always seems like Nikon isn't releasing something until they do.Currently it would seem Nikon will NEITHER bring out (in the foreseeable future) a prosumer level DX Z option (IBIS, upgraded AF, 10 bit 4k video) NOR a Z6iii with minimally upgraded AF and 10 bit video.
In other words, in terms of camera models Nikon will presently only really serve the > 4k$ Z8/9 market (amazing cameras that they are) and leave its Z50/Z6/ii, and legacy D600/750, and D7k users hanging on with basically 5 year or older technology, or entice them to switch brands (granted that for all its users Nikon does offer excellent glass and great ergonomics)
This may be a profitable corporate strategy for now, but not one that inspires my confidence in Nikon's concern for its long-term users nor its long term success.
I agree with you about where you see Nikon heading as business. But that is a (maybe necessary) long-term strategy for Nikon as business. It may, indeed, not be a long-term strategy for the users of its consumer camera equipment.In Nikon's view the ONLY long-term traditional camera users are FF users if their restructuring strategy is to be believed. If you are a DX user, you are definitely on shaky ground with Nikon. Their competitors appear to be trying to squeeze the depleted turnip with a new flurry of APS products, but with the exception of Sony aren't existentially dependent on it.Currently it would seem Nikon will NEITHER bring out (in the foreseeable future) a prosumer level DX Z option (IBIS, upgraded AF, 10 bit 4k video) NOR a Z6iii with minimally upgraded AF and 10 bit video.
In other words, in terms of camera models Nikon will presently only really serve the > 4k$ Z8/9 market (amazing cameras that they are) and leave its Z50/Z6/ii, and legacy D600/750, and D7k users hanging on with basically 5 year or older technology, or entice them to switch brands (granted that for all its users Nikon does offer excellent glass and great ergonomics)
This may be a profitable corporate strategy for now, but not one that inspires my confidence in Nikon's concern for its long-term users nor its long term success.
A responsible long term strategy for Nikon with the clearly permanent collapse of the casual crop sensor market is to find other markets. They have been buying up industrial companies that can benefit from their optical expertise for years. Nikon has always been more comfortable playing in the industrial markets, and for them the writing is on the wall in the distance for their consumer/professional portable imaging business.
You're right to be uninspired by Nikon's concern for certain long-term users. But it is a long term strategy.
I agree with you but you could also argue that the Z8 was critical and the Z6III is equally critical and Nikon has been playing catch up for years and they have to prioritize. I'd be disappointed if Nikon didn't have the same concerns as you do about an advanced DX and a Z6III or similar camera.To put it more clearly, I think Nikon should already have released a more advanced DX camera by now if they want to remain competitive in this part of the market.I don't see how "currently it would seem" is any indication of what will happen "in the foreseeable future". It always seems like Nikon isn't releasing something until they do.Currently it would seem Nikon will NEITHER bring out (in the foreseeable future) a prosumer level DX Z option (IBIS, upgraded AF, 10 bit 4k video) NOR a Z6iii with minimally upgraded AF and 10 bit video.
In other words, in terms of camera models Nikon will presently only really serve the > 4k$ Z8/9 market (amazing cameras that they are) and leave its Z50/Z6/ii, and legacy D600/750, and D7k users hanging on with basically 5 year or older technology, or entice them to switch brands (granted that for all its users Nikon does offer excellent glass and great ergonomics)
This may be a profitable corporate strategy for now, but not one that inspires my confidence in Nikon's concern for its long-term users nor its long term success.
*IF* Nikon had been serious about DX then maybe I'd be using DX Z right now, but after trying Fuji and Sony, I opted to move to a Z5 for mirrorless. I had been using a D7500 (and a D7000 before that and a Sony A700 before that) with lenses like the 16-80/2.8-4. So moving to a Z5 with the 24-200 doesn't represent a move to a "big" camera (and there are small lens options available if I need them). One of the things I realized while shooting the Sony a6xxx gear and then the Fuji X-S10 is that the smaller DX gear isn't smaller enough for me to justify having it in addition to a primary kit (the D7500 in the past; the Z5 now). When I want something significantly more convenient, I've got my "OG" RX100 (that's getting a little creaky now ... I can see maybe replacing that when it dies with a z30 & kit lens).Just my personal opinion
It's obvious that there is a lot of interest in a higher end, cropped sensor camera from Nikon, so it would probably be a good business decision to build one
As a customer, count me as "not interested". If the pictures are important enough (ie getting paid for them) I'll suck it up and take what I need.