Hopefully, Fuji understands that, with all the excellent (and significantly faster) third party long telephotos out there in the $1,300 to $2,000 price range, they won't be able to get away with pricing this optic north of...roughly $1,750. If it comes in at $1,500, they could have a hit on their hands. Priced north of $2,000, I honestly don't see how a slow 600mm zoom sells in any respectable numbers.
In any event, it will be interesting to see this new Fuji telephoto out in the wild and how it performs in the real world.
Exactly, they should aim to compete with adapted alternatives in terms of price. A sigma with a fringer adapter are somewhere around the 1500 mark, so for the same price the compromise of 2/3 light gathering ability, less weight, no adapter and first party autofocus could be argued for
Please explain what "first party AF" gets you over the Fringer adapters when one can get images like this:
And even in very low light
Morris
Morris, there's no doubt that the last 7-8 years have seen a renaissance in wildlife, bird and sports photograhy driven by affordable, very good quality OEM and third party long telephoto zooms. And while I think it's still fair to say most photographers would prefer not to adapt the lenses they use, it's certainly become more common...and for good reason. Photographers do make excellent photos using adapted glass.
Let's step back for a moment and consider the question of why Fuji is developing the 150-600. I'l suggest they've seen the popularity and success of the Tamron and Sigma versions. They've also seen the success of the Nikon, Sony and Canon long, consumer zooms. Fuji's seen that their own customers and photographers shooting other brands like to use APS-C and even smaller format bodies for these genres of photograhy.
I'll even suggest someone like you, Morris, could be the poster boy for the new 150-600. You came to Fuji from Nikon, in part, because you wanted a lighter more portable kit. You used the Fuji 100-400 for awhile then moved to an adapted third party zoom. I've got to believe Fuji is developing their own 150-600 to bring you and others like you back home to a native X-mount long telephoto zoom for bird and wildlife photograhy.
The question I would have for you and others who currently pair Fuji bodies with third party glass for wildlife and bird photograhy is, what specs and price range would entice you to give the new lens a serious look? What size & weight savings would be needed for you to consider moving from f/6.3 to f/8? Would you be willing to pay $1,500, $1,750, more? Presumably, you wouldn't be willing to accept a reduction in autofocus performance from this new Fuji lens, but would it need to be better than you're currently getting? Would you expect an improvement in IQ or would an f/8 zoom that keeps pace with the IQ you're currently getting be enough?
Fuji doesn't need to attract
every bird and wildlife customer over from a third party optic to this new zoom but I have to believe there's a significant percentage of those customers they'd like to bring home. So, what would it take for this lens to seriously tempt you?