Why does olympus need to match? If they could meet say 70% of what the top ff cameras can do at a fraction of the price that is what would make it attarctive. The current olympus and panasonic mft cameras are already quite good.Is it possible you could be wrong?Sports/action/BIFs is the best niche market OM has going for it.
What if the new OM camera is unable to match the performance of the Sony, Canon and now Nikon cameras? Will sports/action/bifs be the best niche market OM has going for it?
Olympus outside of Japan was never that popular to begin with, and most who are a current users are well aware.Will OM System get enough recognition now they've been forced to drop the Olympus branding?
Look at Pentax, how did keeping the name work out for them? Once a dominant name in photography, and they still make very good cameras, but keeping name didn't really help with recognition as years have gone by.
They could try and go for a totally new market, but that could totally backfire as well if they are not successful.Innovation kept Olympus going, that's why we have mirrorless cameras today. Maybe the best niche market for OM hasn't been created yet!
