Who to blame for Olympus...

Horsepucky. The top end is the EM-1 II or III for most and even if matched with the 300 - for birding - is way lighter and better than any quality Canon or Nikon set.
E-M1 II + 300mm f/4 PRO -> $3,950, 2050g

D7500 + 300mm f/4 PF VR + TC-1.4E III -> $3,400, 1650g

The Nikon combo has same max aperture (75mm), 5% more reach (630mm FFE to 600mm FFE) both on 20MP, and better tracking AF for following those birds.

Tell me why I'd want to spend 16% more money to carry 24% more weight and get worse AF performance.
To shoot a stationary owl at night using a shutter speed of 3s? Everybody does that, right?
 
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Horsepucky. The top end is the EM-1 II or III for most and even if matched with the 300 - for birding - is way lighter and better than any quality Canon or Nikon set.
E-M1 II + 300mm f/4 PRO -> $3,950, 2050g

D7500 + 300mm f/4 PF VR + TC-1.4E III -> $3,400, 1650g

The Nikon combo has same max aperture (75mm), 5% more reach (630mm FFE to 600mm FFE) both on 20MP, and better tracking AF for following those birds.

Tell me why I'd want to spend 16% more money to carry 24% more weight and get worse AF performance.
Maybe because the 300mm f/4 pro is significantly sharper even against the bare 300mm f/4 PF, much less with TC-1.4E attached, especially when you stray from the center of the image?

8bab335110ae446e81b88ca719ee8348.jpg


https://photographylife.com/reviews/nikon-300mm-f4e-pf-ed-vr/3

https://www.ephotozine.com/article/nikon-af-s-nikkor-300mm-f-4e-pf-ed-vr-lens-review-27097

(ephotozine seems to use 2500 = excellent, 2000 = very good, 1500 = good for earliest review with lw/ph numbers)

https://www.ephotozine.com/article/nikon-af-s-nikkor-600mm-f-4-e-fl-ed-vr-review-29033

https://www.ephotozine.com/article/olympus-m-zuiko-digital-ed-300mm-f-4-is-pro-review-28917

Goes to show just looking at aperture equivalence doesn't tell you the whole story.

From what I can tell also, the TC in the Nikon also lowers your keeper rate.

https://www.dpreview.com/forums/thread/4127480
 
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People like the ones that are now on the DPreview site talking about slow FF lenses and compare it to the Olympus lenses are to blame.

They give wrong information, deliberately.

The claim the mZuiko 12-100mm and the 300mm lenses are f8 and never they state clearly that it are F4 lenses with the DOF of FF F8.

If I didn't know Olympus cameras and lenses, I would never consider them after hearing (and believing) these statements.

This kind of layers are to blame.
 
People like the ones that are now on the DPreview site talking about slow FF lenses and compare it to the Olympus lenses are to blame.

They give wrong information, deliberately.

The claim the mZuiko 12-100mm and the 300mm lenses are f8 and never they state clearly that it are F4 lenses with the DOF of FF F8.
The reason the claim of F8 is made is basically because you can step up that ISO in FF and match at F8 for exposure purposes and image quality. That's why "equivalence."
If I didn't know Olympus cameras and lenses, I would never consider them after hearing (and believing) these statements.

This kind of layers are to blame.
 
People like the ones that are now on the DPreview site talking about slow FF lenses and compare it to the Olympus lenses are to blame.

They give wrong information, deliberately.

The claim the mZuiko 12-100mm and the 300mm lenses are f8 and never they state clearly that it are F4 lenses with the DOF of FF F8.

If I didn't know Olympus cameras and lenses, I would never consider them after hearing (and believing) these statements.

This kind of layers are to blame.
Lol, saying that it’s the image that ultimately matters not the camera brand and that m43 kit can deliver outstanding images (just like any other brand) has become the fastest way to cause outrage and get yourself voted down on this forum.
 
People like the ones that are now on the DPreview site talking about slow FF lenses and compare it to the Olympus lenses are to blame.

They give wrong information, deliberately.

The claim the mZuiko 12-100mm and the 300mm lenses are f8 and never they state clearly that it are F4 lenses with the DOF of FF F8.7
People think the focal ratio is aperture which shows how shallow the knowledge is and just buying a full frame camera does not make people the experts they assume they are. The whole idea of the f number is to make it entirely format independent as anyone who has had to rely on a light meter with a manual camera knows.

These format war games which are a very nasty aspect of photography nowadays with people tending to move down sensor sizes and preach as though the smaller sensor users know nothing rely on this sort of pick and choose obfuscation. Gear selling sites like this one encourage it with an equivalent focal ratio also described as aperture.

Describing a fixed focal ratio lens as constant aperture is a sure sign of ignorance if ever there was. I doubt if there are many zoom lenses where the aperture does not increase with focal length to some degree.
If I didn't know Olympus cameras and lenses, I would never consider them after hearing (and believing) these statements.

This kind of layers are to blame.
 
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Not Olympus.

In April 2020 there were only just under 300k ILCs shipped according to CIPA. Fewer in March, and maybe less in May too.

A few years ago Companies like Olympus were shipping near 200K ILCs a month by themselves.
I don't think they exceeded 1M, but if they did it was some time ago. Per Thom Hogan ILC sales (2012-2019) were:
590k, 510k, 500k, 510k, 550k, 450k, 420k, 340k
The fact is Canon makes up between a third and half of ILCs sold so that brings the monthly numbers down to near 150K per month for everyone else.

No one can say if these numbers will come back close to what they were just a year ago or if this is where they were already going only getting there earlier than expected.

It will be very difficult to earn back what is spent on R&D for a new camera without huge markups with sales numbers so low.

So when people ask, why isn't Olympus designing a whole new camera at a time when sales for everyone are nonexistent, all I can do is shake my head. Maybe Canon can do it because of their market share, but for everyone else expect more new cameras that look like the old ones with FW updates and some marketing hype.

Samsung was criticized for leaving the camera industry even though they were the largest company in the industry with the deepest pockets. They also made their own sensors. But they were smart and made the right choice.

I can't blame Olympus for not taking a gamble that looks like it may never payoff. And honestly others, some big names, are going to follow or cut back drastically. Its not over folks.
 
The market is tough but
As bad as March, April, and May were, CIPA just announced June was even worse.

Like the OP said, you have 6 or 7 companies fighting to sell only about 200 thousand ILCs a month now.

Almost everyone is going to lose money until most drop out, And the market is not going to get it better. It will get worse.
t this is argument is pretty absurd
Its called math, It makes perfect sense.

Too many here would rather get emotional rather than look at the math and the facts
 
Horsepucky. The top end is the EM-1 II or III for most and even if matched with the 300 - for birding - is way lighter and better than any quality Canon or Nikon set.
E-M1 II + 300mm f/4 PRO -> $3,950, 2050g

D7500 + 300mm f/4 PF VR + TC-1.4E III -> $3,400, 1650g

The Nikon combo has same max aperture (75mm), 5% more reach (630mm FFE to 600mm FFE) both on 20MP, and better tracking AF for following those birds.

Tell me why I'd want to spend 16% more money to carry 24% more weight and get worse AF performance.
Maybe because the 300mm f/4 pro is significantly sharper even against the bare 300mm f/4 PF, much less with TC-1.4E attached, especially when you stray from the center of the image?
Thank you. I deliberately chose the 300mm PF and TC combo knowing it was likely a little less sharp than the 300mm f/4 PRO, because I wanted to see If I could get an MFT fan to admit it was OK to buy heavier and more expensive gear to get better IQ. We usually hear the opposite.

Having accomplished that, let's now consider substituting the AF-S 500mm f/5.6E PF ED VR for the 300mm PF and TC combo. As you can see, ephotozine rates the 500m PF as sharper than the 300mm F/4 PRO.

5afd7c5f9c3f4482ad15414405cbd553.jpg.png


https://www.ephotozine.com/article/nikon-af-s-nikkor-500mm-f-5-6e-pf-ed-vr-review-33044

The substitution adds $1,100 to the price and 515g to the weight, and provides 25% more reach then the Oly. The price and weight adjustment makes the Nikon combo 14% more expensive and 5% heavier than the Oly combo. If it was worth spending 16% more and carrying 24% more weight to get the extra sharpness of the Oly, wouldn't it be worth spending 14% more and carrying 5% more weight to get the extra sharpness and reach provided by the 500mm PF combo?
The chart on the right certainly doesn't seem to agree with the chart on the left. On the whole I'm leery about comparing performance of a lens tested by one site against performance of a different lens tested by a different site. The significant differences between the left chart and right chart for the 300PF should tell you why. Above I compared the performance of the 500mm PF against the 300mm f/4 PRO as tested at the same site.

Photography Life don't seem to have gotten around to measuring the performance of the 300mm PRO. If they did, I think we should expect it to be less than the ephotozine results by about as much as the 300mm PF on PL is lower than the ephotozine results, due to systematic differences as to how they test.
Goes to show just looking at aperture equivalence doesn't tell you the whole story.

From what I can tell also, the TC in the Nikon also lowers your keeper rate.

https://www.dpreview.com/forums/thread/4127480
He was using the older TC II on an old lens. AF performance with the 300PF and TC 1.4E III is much improved. I expect keeper rate with the 300 PF and TC-1.4E III will be better than with the Oly combo due to the Nikon's far superior tracking.
 
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Horsepucky. The top end is the EM-1 II or III for most and even if matched with the 300 - for birding - is way lighter and better than any quality Canon or Nikon set.
E-M1 II + 300mm f/4 PRO -> $3,950, 2050g

D7500 + 300mm f/4 PF VR + TC-1.4E III -> $3,400, 1650g

The Nikon combo has same max aperture (75mm), 5% more reach (630mm FFE to 600mm FFE) both on 20MP, and better tracking AF for following those birds.

Tell me why I'd want to spend 16% more money to carry 24% more weight and get worse AF performance.
Maybe because the 300mm f/4 pro is significantly sharper even against the bare 300mm f/4 PF, much less with TC-1.4E attached, especially when you stray from the center of the image?
Thank you. I deliberately chose the 300mm PF and TC combo knowing it was likely a little less sharp than the 300mm f/4 PRO, because I wanted to see If I could get an MFT fan to admit it was OK to buy heavier and more expensive gear to get better IQ. We usually hear the opposite.

Having accomplished that, let's now consider substituting the AF-S 500mm f/5.6E PF ED VR for the 300mm PF and TC combo. As you can see, ephotozine rates the 500m PF as sharper than the 300mm F/4 PRO.

5afd7c5f9c3f4482ad15414405cbd553.jpg.png


https://www.ephotozine.com/article/nikon-af-s-nikkor-500mm-f-5-6e-pf-ed-vr-review-33044

The substitution adds $1,100 to the price and 515g to the weight, and provides 25% more reach then the Oly. The price and weight adjustment makes the Nikon combo 14% more expensive and 5% heavier than the Oly combo. If it was worth spending 16% more and carrying 24% more weight to get the extra sharpness of the Oly, wouldn't it be worth spending 14% more and carrying 5% more weight to get the extra sharpness and reach provided by the 500mm PF combo?
The chart on the right certainly doesn't seem to agree with the chart on the left. On the whole I'm leery about comparing performance of a lens tested by one site against performance of a different lens tested by a different site. The significant differences between the left chart and right chart for the 300PF should tell you why. Above I compared the performance of the 500mm PF against the 300mm f/4 PRO as tested at the same site.

Photography Life don't seem to have gotten around to measuring the performance of the 300mm PRO. If they did, I think we should expect it to be less than the ephotozine results by about as much as the 300mm PF on PL is lower than the ephotozine results, due to systematic differences as to how they test.
Goes to show just looking at aperture equivalence doesn't tell you the whole story.

From what I can tell also, the TC in the Nikon also lowers your keeper rate.

https://www.dpreview.com/forums/thread/4127480
He was using the older TC II on an old lens. AF performance with the 300PF and TC 1.4E III is much improved. I expect keeper rate with the 300 PF and TC-1.4E III will be better than with the Oly combo due to the Nikon's far superior tracking.
i've messed with both the PF lenses on DX and CX bodies, nice handling and fun to use, very sharp as well although the 300mmpf isn't much if any sharper than my 300mm/4 AFS, but the AF is way better and it has VR

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the computer says no
 
So you are comparing apples to oranges. The FF lenses are made for a larger image sensor and obviously a similar aperture needs to bring in about 4 times as much light.

So is the lens bringing in more light and using a much larger imaging sensor going to have more detail? It should.

But if the lens was used with an 80MP sensor would a crop of the center 20MP equal what we see from the M43 lens? Very doubtful.

Can the M43 lens get more detail and resolution with the 80MP High res mode than any Nikon today? Probably. Is the combo smaller? Yes.
 
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Those are ILC units shipped numbers for June of the past couple years.

Last month 7 or so large corporations were fighting to ship only 215,000 units. Just 2 years ago it was considered a bad year and the number was 1 million, It now almost 80% less.

Canon and Fujifilm , at least in Japan are said to be holding their own. Nikon has been hit hard, but I doubt they have the option of getting out. Panasonic is doing well selling ILCs as video cameras, but who knows. Everyone else has a good chance of following Olympus.
 
The market is tough but
As bad as March, April, and May were, CIPA just announced June was even worse.

Like the OP said, you have 6 or 7 companies fighting to sell only about 200 thousand ILCs a month now.

Almost everyone is going to lose money until most drop out, And the market is not going to get it better. It will get worse.
olymous imaging was losing money quarter after quarter well before COVID nothings being said here of the Olympus scandal which also affected its balance sheet or the endoscope scandal - less money for all divisions etc
t this is argument is pretty absurd
Its called math, It makes perfect sense.
no it’s not called math it is ignoring math in its history
Too many here would rather get emotional rather than look at the math and the facts
Now that’s something I can agree with you on, though not the conclusion you are making ;-)

I think an Ed animation of historical events at least necessarily invites the possibilities of other conclusions and they are pretty math sound
 
The market is tough but
As bad as March, April, and May were, CIPA just announced June was even worse.

Like the OP said, you have 6 or 7 companies fighting to sell only about 200 thousand ILCs a month now.

Almost everyone is going to lose money until most drop out, And the market is not going to get it better. It will get worse.
olymous imaging was losing money quarter after quarter well before COVID nothings being said here of the Olympus scandal which also affected its balance sheet or the endoscope scandal - less money for all divisions etc
Nor did you mention their moving of a factory to cut costs.
t this is argument is pretty absurd
Its called math, It makes perfect sense.
no it’s not called math it is ignoring math in its history
They were profitable for a few months just over a year ago. Moving their factory led them to believe they could still turn a profit. No one could predict COVID-19.

I don't know if they could be profitable, but optimistic people did, and they had some facts to back them. I also don't know if it was true that used losses in Consumer R&D to help medical imaging, No one can say.
Too many here would rather get emotional rather than look at the math and the facts
Now that’s something I can agree with you on, though not the conclusion you are making ;-)
I put you at the head of the "emotional" pack. You leave out facts and seem every upset.
I think an Ed animation of historical events at least necessarily invites the possibilities of other conclusions and they are pretty math sound
 
The market is tough but
As bad as March, April, and May were, CIPA just announced June was even worse.

Like the OP said, you have 6 or 7 companies fighting to sell only about 200 thousand ILCs a month now.

Almost everyone is going to lose money until most drop out, And the market is not going to get it better. It will get worse.
olymous imaging was losing money quarter after quarter well before COVID nothings being said here of the Olympus scandal which also affected its balance sheet or the endoscope scandal - less money for all divisions etc
Nor did you mention their moving of a factory to cut costs.
t this is argument is pretty absurd
Its called math, It makes perfect sense.
no it’s not called math it is ignoring math in its history
They were profitable for a few months just over a year ago. Moving their factory led them to believe they could still turn a profit. No one could predict COVID-19.

I don't know if they could be profitable, but optimistic people did, and they had some facts to back them. I also don't know if it was true that used losses in Consumer R&D to help medical imaging, No one can say.
Too many here would rather get emotional rather than look at the math and the facts
Now that’s something I can agree with you on, though not the conclusion you are making ;-)
I put you at the head of the "emotional" pack. You leave out facts and seem every upset.
I think an Ed animation of historical events at least necessarily invites the possibilities of other conclusions and they are pretty math sound
i would call the factory "move" a consolidation

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the computer says no
 
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The market is tough but
As bad as March, April, and May were, CIPA just announced June was even worse.

Like the OP said, you have 6 or 7 companies fighting to sell only about 200 thousand ILCs a month now.

Almost everyone is going to lose money until most drop out, And the market is not going to get it better. It will get worse.
olymous imaging was losing money quarter after quarter well before COVID nothings being said here of the Olympus scandal which also affected its balance sheet or the endoscope scandal - less money for all divisions etc
Nor did you mention their moving of a factory to cut costs.
t this is argument is pretty absurd
Its called math, It makes perfect sense.
no it’s not called math it is ignoring math in its history
They were profitable for a few months just over a year ago. Moving their factory led them to believe they could still turn a profit. No one could predict COVID-19.

I don't know if they could be profitable, but optimistic people did, and they had some facts to back them. I also don't know if it was true that used losses in Consumer R&D to help medical imaging, No one can say.
Too many here would rather get emotional rather than look at the math and the facts
Now that’s something I can agree with you on, though not the conclusion you are making ;-)
I put you at the head of the "emotional" pack. You leave out facts and seem every upset.
I think an Ed animation of historical events at least necessarily invites the possibilities of other conclusions and they are pretty math sound
i would call the factory "move" a consolidation
Fair enough.

1,000,000 ILCs shipped globally in June 2018. 214,000 in June of 2020. I would think everyone is thinking of consolidating now if they were not two years.
 
The market is tough but
As bad as March, April, and May were, CIPA just announced June was even worse.

Like the OP said, you have 6 or 7 companies fighting to sell only about 200 thousand ILCs a month now.

Almost everyone is going to lose money until most drop out, And the market is not going to get it better. It will get worse.
olymous imaging was losing money quarter after quarter well before COVID nothings being said here of the Olympus scandal which also affected its balance sheet or the endoscope scandal - less money for all divisions etc
Nor did you mention their moving of a factory to cut costs.
t this is argument is pretty absurd
Its called math, It makes perfect sense.
no it’s not called math it is ignoring math in its history
They were profitable for a few months just over a year ago. Moving their factory led them to believe they could still turn a profit. No one could predict COVID-19.

I don't know if they could be profitable, but optimistic people did, and they had some facts to back them. I also don't know if it was true that used losses in Consumer R&D to help medical imaging, No one can say.
Too many here would rather get emotional rather than look at the math and the facts
Now that’s something I can agree with you on, though not the conclusion you are making ;-)
I put you at the head of the "emotional" pack. You leave out facts and seem every upset.
I think an Ed animation of historical events at least necessarily invites the possibilities of other conclusions and they are pretty math sound
i would call the factory "move" a consolidation
Fair enough.

1,000,000 ILCs shipped globally in June 2018. 214,000 in June of 2020. I would think everyone is thinking of consolidating now if they were not two years.
i don't think the situation will improve after the pandemic is over, many camera companies will struggle to survive
 
It is really quite simple.

Back in about 2013, Olympus released the EM5.

It was a camera that people wanted to buy and it had a certain success. I bought one in preference to yet another DSLR after my D300 came to the end of its useful life for me.

Here in a very small package, coupled with the Panasonic 12-35 and 35-100, I had a wonderful little compact camera in my hands that opened new doors for me thanks to the 5 stop IBIS.

It was the perfect companion for hiking and travel.

The image quality was very good compared to APSC. Remember FF was not for the masses back then.

Olympus produced a camera that I and many others whished to buy.

From then on the thrust seemed to drift towards making bigger cameras culminating in the EM1x and ever more big and weighty lenses. My Nikon Z14-30 weighs less than the 7-14 for example.

They did not produce a camera after the EM5i that I thought was a worthwhile upgrade for my photography. It is hard to tell the difference between a picture taken with an EM5 (2013) and a EM1X.

In other words they went in a direction, producing cameras and lenses that not many people, or more accuracy too few people, wanted to buy, hence the current 3% market share of ILC cameras.

In the end I kept the LX100 that I bought for work duties, but which turned out to be the perfect camera for casual photography and even some "serious" projects. A camera with a M43 sensore camera that fits almost into a pocket. It was the LX100 that decided me to sell my m43 gear.

Olympus failed because they produced products that too few people wanted to buy.
I agree with and it’s very sad. To me the strength of m43 was ultra compact yet high quality cost effective systems. I can also see the benefits for birders and wildlife folks at the ultra telephoto lens end.

That said, I finished a year long flirtation with Olympus towards the end of last year and went back to Nikon with a Z6. I just didn’t get the value proposition of Olympus pro orientated stuff over a FF equivalent.

Out of curiosity I’ve just popped onto Park Cameras (one of the biggest and most respected dealers in the UK) and priced up my current kit vs the equivalent in Olympus for both cost and weight. Plus all kit weather sealed.

The results are truly mind bendingly shocking!

OLYMPUS KIT

EM1-III with 12-40 2.8 Pro £2199 weight 504g plus 382g
You could have chosen the EM-10 or EM-5

Nikon 24-70 F4, not Pro Grade

4b5ba16631ed4ba2b6cab4ab72678c81.jpg.png

7-14mm 2.8 Pro £1099 weight 534g
Or Panasonic 7-14 F4 Olympus 9-18, or Panasonic 8-18, personally I use the 8mm FE@315g
40-150mm 2.8 Pro £1099 weight 760g
Very popular top of the line lens, but heavy for me. Sharp enough for a 2x

The 35-100 F2.8 by Panny was already out.
25mm 1.2 Pro £1199 weight 410g

TOTAL SYSTEM COST £5596

TOTAL SYSTEM WEIGHT 2590g

NIKON KIT


Z6 with 24-70mm 4.0 and FTZ adapter £1199 weight 675g plus 500g
see above.

How is the weather sealing an optics on the following - you know customer reviews?
14-30mm 4.0 £959 weight 485g

70-300mm AF-P 4.5-5.6 £535 weight 680g

50mm 1.8S £429 weight 415g

TOTAL SYSTEM COST £3922

TOTAL SYSTEM WEIGHT 2755g


In equivalence terms the Nikon kits equals or betters the Olympus alternative.

And that’s why I think the Olympus approach of going “bigger and pro” has failed.

The Nikon Kit is all of 5% heavier but the Olympus kit is OVER 40% MORE EXPENSIVE 😳
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My Instagram
I’m not sure what point you are trying to make about “not pro grade”? Perhaps because the Oly has “pro” in the description and the Nikkor doesn’t?

Both are weather sealed. Many reviews of the Nikkor largely describe it as the best kit zoom of all time.
It looks like "kit zoom" is the operative word. But apparently about 1/2 of B&H customers do not. And they state their reasons.
Many pros use it, it’s that good. In equivalence terms the Nikkor bests the Oly.
Equivalence is BS. A zoom has advantage in out door use; in that realm you will not be shooting a small aperture. Not if focus matters to you. In m4/3 I seldom shoot wider than 5.6 because I'll miss focus on a good number of shots. In fact F7.1 is the sweet spot after 6 years with the 12-40. In m4/3 you lose very little in IQ up to that aperture, and even F8 is not really noticeable. My rating of the 12-40 5*. The snap ring itself has great value as most of the time I will use MF to know assuredly that I have DOF.
Refer back to the post I made, detailing system costs and comparison weights. Show that to anyone who is investing in a new system.
Or just show the consistent results I (and others) get with the Olympus/Panny.
Then show me anyone, aside from......

Delusional!
Yes you are, interesting signature.
Im not going to argue with you.
Good because you lose.
You clearly have set views. Which is fine. Carry on paying 40% more for a lesser system that only weighs 5% less if you want to.
My largest hiking kit would be 950+315+330+182 grams and would include coverage from 8mm to 100mm + a 1:1 macro. So that is hardly 5% less. I paid over the years $999 +699 +899+499 +3100 dollars, not 3100 pounds.
Any neutral reading this....... blah blah blah....
You are indeed Delusional!
And none of which is from Olympus like for like, unless you’ve now excluded weather sealing to fit your narrative.
All of this was from a Dealer at Olympus matched prices. What on earth are you talking about? The only non-weather sealed lens is 1:1 macro.
This thread is about why Olympus failed. Not whether you can build a nice kit from m43. Which of course (you did).

Olympus failed because it’s 40% more expensive at the top end to compete with FF, despite the Olympus gear having an inferior sensor.
Horsepucky. The top end is the EM-1 II or III for most and even if matched with the 300 - for birding - is way lighter and better than any quality Canon or Nikon set. Perhaps folks like you can't recognize this although of late the above combos were gaining a lot of proponents - until Covid.

My guess is Olympus corporate is most concerned about the pandemic and what it might do to both retail sales, but more importantly to capital purchases. Other companies will do the same. This is not happening in a vacuum.
This thread asked why OLYMPUS failed (not m43) and I’ve given a perfectly reasonable, sensible and rational reason why. Backed up with hard prices, facts and weights.
On your carefully selected examples of gear that I would never carry.
If you read my post I never criticised M43, I simply highlighted where Olympus went wrong, which is what the OP was asking. As for “carefully selected gear” are you really being serious? My example showed a standard zoom
yes
, a wide zoom
The largest in the system, but popular. The 8mm FE is a better alternative for several reasons
, a telephoto zoom
The heaviest in the system. Olympus probably did not build something like the 35-100 because Panasonic released on 2 years previous.
and a fast prime.
Not necessary for out of doors. besides, the cost of development for the primes was likely no great.
That’s hardly cherry picking is it? More likely a universal do it all kit for every enthusiast and many pros on the planet.
Wouldn't be for me. Do you live on planet Earth like me?
Mores the point it’s MY kit and please explain why I’d wanna pay 40% more for the Olympus over my current Nikon Z FF system? That’s what my post highlighted.
Whatever. If you just bought this I would assume you saved money - like 1% cash back on your CC. I've only got into birding and bought the II and 300 this year. Everything else I've owned for years.
it’s gets really messy if you start adding in the rest of the primes by the way, weather sealed that is. Olympus starts to look even more ridiculous if you factor all that in, with every WR prime £1000 plus. OMG.....
A zoom replaces the primes out of doors. That is more of a specialty lens with a wide aperture.
It’s time to get real
So, get real.
I like M43, Panasonic seem to understand the format better than Olympus. Smaller, good quality, reasonable prices.

Meanwhile,, back in Olympus land , over £1000 each for a pro prime? When Nikon equivalents are like £600 each and are optically superior.
You are kind of unhinged on this one point. Again, I'd bet those primes have a good margin. And some folks like you want a prime for indoors use and probably don't want to buy another body because they like and know the body they have, Pen F, EM-5's, or EM-1's. Or perhaps you shoot on the street at night.
Good luck

I said M43 make sense for birders and wildlife folk needing ultra long in a compact form. I stand by that.
It also makes sense for hikers and outdoor active landscape shooters. The best stabilization, small form, and weather sealing, in addition to feautures like focus stacking.
At the other end M43 makes sense for street and travel.

Pen F- Mark 2, weather sealed, with full suite of weather sealed 1.8 primes. Yes please

Could have dominated the serious street and travel market. But didn’t really even tickle it.
This last point may be true. They may have missed in aim on that particular market, as weather sealing lenses is probably not that expensive, depending on warranty mostly. I have traveled to Nepal and Sikkim and carried a suite of lenses on 26 day and 8 day treks. The lenses were not sealed but I protected them.
The argument towards hikers etc stood up a couple of years ago, but no longer. FF mirrorless is basically a similar size and weight, and CHEAPER, unless you get into the ultra long lens stuff, which I’ll say again m43 shines at.
For hiking I’d not pay a 40% price premium for a 5% weight saving for Olympus over Nikon Z today for FL’s up to 300mm equivalent.
But I showed you my pro kit weighs 1700-1900grams (with macro) for hiking. All those Pro lenses are sharp edge to edge. And no tripod unless I shoot MW. I probably won't do that much more in the future because those images are kind of all the same. I have plenty of them.
That’s why Olympus have failed. Which again, is the subject of this thread.

Up till now I’ve not even mentioned the sensors. FF 24 mp sensors on Nikon, Sony or Canon are so far ahead of the 20mp m43 sensor, which doesn’t play on the same planet, solar system or even galaxy.
Show me the difference between 24 and 20MP. I've looked at Bambousek's lot's of times and some of my best images also and I don't need a larger sensor, even for printing to 20x24.

If you argue dynamic range, I'll laugh. I do sometimes shoot into the sun and like shooting partial backlit images that look like they come from the real world.
But that’s another story.
 
It is really quite simple.

Back in about 2013, Olympus released the EM5.

It was a camera that people wanted to buy and it had a certain success. I bought one in preference to yet another DSLR after my D300 came to the end of its useful life for me.

Here in a very small package, coupled with the Panasonic 12-35 and 35-100, I had a wonderful little compact camera in my hands that opened new doors for me thanks to the 5 stop IBIS.

It was the perfect companion for hiking and travel.

The image quality was very good compared to APSC. Remember FF was not for the masses back then.

Olympus produced a camera that I and many others whished to buy.

From then on the thrust seemed to drift towards making bigger cameras culminating in the EM1x and ever more big and weighty lenses. My Nikon Z14-30 weighs less than the 7-14 for example.

They did not produce a camera after the EM5i that I thought was a worthwhile upgrade for my photography. It is hard to tell the difference between a picture taken with an EM5 (2013) and a EM1X.

In other words they went in a direction, producing cameras and lenses that not many people, or more accuracy too few people, wanted to buy, hence the current 3% market share of ILC cameras.

In the end I kept the LX100 that I bought for work duties, but which turned out to be the perfect camera for casual photography and even some "serious" projects. A camera with a M43 sensore camera that fits almost into a pocket. It was the LX100 that decided me to sell my m43 gear.

Olympus failed because they produced products that too few people wanted to buy.
I agree with and it’s very sad. To me the strength of m43 was ultra compact yet high quality cost effective systems. I can also see the benefits for birders and wildlife folks at the ultra telephoto lens end.

That said, I finished a year long flirtation with Olympus towards the end of last year and went back to Nikon with a Z6. I just didn’t get the value proposition of Olympus pro orientated stuff over a FF equivalent.

Out of curiosity I’ve just popped onto Park Cameras (one of the biggest and most respected dealers in the UK) and priced up my current kit vs the equivalent in Olympus for both cost and weight. Plus all kit weather sealed.

The results are truly mind bendingly shocking!

OLYMPUS KIT

EM1-III with 12-40 2.8 Pro £2199 weight 504g plus 382g
You could have chosen the EM-10 or EM-5

Nikon 24-70 F4, not Pro Grade

4b5ba16631ed4ba2b6cab4ab72678c81.jpg.png

7-14mm 2.8 Pro £1099 weight 534g
Or Panasonic 7-14 F4 Olympus 9-18, or Panasonic 8-18, personally I use the 8mm FE@315g
40-150mm 2.8 Pro £1099 weight 760g
Very popular top of the line lens, but heavy for me. Sharp enough for a 2x

The 35-100 F2.8 by Panny was already out.
25mm 1.2 Pro £1199 weight 410g

TOTAL SYSTEM COST £5596

TOTAL SYSTEM WEIGHT 2590g

NIKON KIT


Z6 with 24-70mm 4.0 and FTZ adapter £1199 weight 675g plus 500g
see above.

How is the weather sealing an optics on the following - you know customer reviews?
14-30mm 4.0 £959 weight 485g

70-300mm AF-P 4.5-5.6 £535 weight 680g

50mm 1.8S £429 weight 415g

TOTAL SYSTEM COST £3922

TOTAL SYSTEM WEIGHT 2755g


In equivalence terms the Nikon kits equals or betters the Olympus alternative.

And that’s why I think the Olympus approach of going “bigger and pro” has failed.

The Nikon Kit is all of 5% heavier but the Olympus kit is OVER 40% MORE EXPENSIVE 😳
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My Instagram
I’m not sure what point you are trying to make about “not pro grade”? Perhaps because the Oly has “pro” in the description and the Nikkor doesn’t?

Both are weather sealed. Many reviews of the Nikkor largely describe it as the best kit zoom of all time.
It looks like "kit zoom" is the operative word. But apparently about 1/2 of B&H customers do not. And they state their reasons.
Many pros use it, it’s that good. In equivalence terms the Nikkor bests the Oly.
Equivalence is BS. A zoom has advantage in out door use; in that realm you will not be shooting a small aperture. Not if focus matters to you. In m4/3 I seldom shoot wider than 5.6 because I'll miss focus on a good number of shots. In fact F7.1 is the sweet spot after 6 years with the 12-40. In m4/3 you lose very little in IQ up to that aperture, and even F8 is not really noticeable. My rating of the 12-40 5*. The snap ring itself has great value as most of the time I will use MF to know assuredly that I have DOF.
Refer back to the post I made, detailing system costs and comparison weights. Show that to anyone who is investing in a new system.
Or just show the consistent results I (and others) get with the Olympus/Panny.
Then show me anyone, aside from......

Delusional!
Yes you are, interesting signature.
Im not going to argue with you.
Good because you lose.
You clearly have set views. Which is fine. Carry on paying 40% more for a lesser system that only weighs 5% less if you want to.
My largest hiking kit would be 950+315+330+182 grams and would include coverage from 8mm to 100mm + a 1:1 macro. So that is hardly 5% less. I paid over the years $999 +699 +899+499 +3100 dollars, not 3100 pounds.
Any neutral reading this....... blah blah blah....
You are indeed Delusional!
And none of which is from Olympus like for like, unless you’ve now excluded weather sealing to fit your narrative.
All of this was from a Dealer at Olympus matched prices. What on earth are you talking about? The only non-weather sealed lens is 1:1 macro.
This thread is about why Olympus failed. Not whether you can build a nice kit from m43. Which of course (you did).

Olympus failed because it’s 40% more expensive at the top end to compete with FF, despite the Olympus gear having an inferior sensor.
Horsepucky. The top end is the EM-1 II or III for most and even if matched with the 300 - for birding - is way lighter and better than any quality Canon or Nikon set. Perhaps folks like you can't recognize this although of late the above combos were gaining a lot of proponents - until Covid.
Nope. The Nikon 500/5.6 PF and 200-500 have both been outstanding, back-ordered sellers for Nikon combined with the D500 for long and say a Z6 for for shorter FLs.
Those bodies have much better AF for that target market. The D500 in particular wastes anything Olympus brings to market. They are cost-effective, compact, high quality, outstanding glass.
Yep. 3 pounds and 100mm less reach and 5 pounds and 100mm less reach.
Expect to see more of those in mirrorless soon.
And a much superior sensor, DR, ISO, megapixels, and AF.

Thats why they are routinely sold out and Olympus is being sold.
But not IBIS. I read Thom's reviews and he said that despite the 200-500's VR, he found that his shots at longer focal lengths were not sharp unless he got to 1/250 sec. On the 500, he found the weight caused his arm to drop losing focus. He also said that the 200-500 is not particularly fast at acquiring focus. The 300 is.
 

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