"Rip-Off" my personal opinion
example
Sony A9 price
Let’s be clear – none of these cameras are cheap. That said, the Sony A9 is still cheaper than both the Nikon and Canon competitors. The body only retail price will be around £4,500 at launch, while the Nikon D5 can currently be picked up for around £5,099, and the Canon 1DX Mark II for around £4,799. You can also expect the A9 price to drop a little once it has been released. ...
FWIW ;-)
Here in USA currently at B&H:
Canon Mark IV (30.4MP):
$2,799.00
Price includes:
▪ Canon LP-E6N Lithium-Ion Battery Pack (7.2V, 1865mAh)
▪ Canon BG-E20 Battery Grip for EOS 5D Mark IV
▪ SanDisk 64GB Extreme PRO SDXC UHS-I Memory Card
▪ Ruggard Journey 44 DSLR Shoulder Bag (Black)
Canon 5DS R (50.6MP): $3,699.00
Sony A9 (24.2MP): $3,498.00
In "my" opinion the Nikon D5 and Canon EOS 1D X are specialty cameras with the HD build quality/ features that pro photogs want/ need.
Example the "
Getty Images is bringing nearly a million dollars in cameras", lenses to the Rio Olympics" article
HERE.
Someday when Sony has a proven track as Pro Canon and Pro Nikon cameras and same quantity of lens selection, they'll become more popular with the Pro photogs.
For Pros/ Advanced Amateurs when buying any ILC type camera they're not just buying a '
camera', they're buying into a '
system' that will provide a wide selection of lenses and camera accessories for their genre of shooting.
At this time Sony FF lenses are limited and cost as much or more than the equivalent Canon "L" lenses.
In the USA can save fair amount of money on Canon cameras and lenses by buying the Canon factory refurbished site; refurbished items come with Canon 1-yr. warranty.
Cheers,
Jon