Mirrorless mania !!

I'm not saying Pentax can't jump into mirrorless. I'm simply saying they would have to jump in with both feet. Essentially, commit all lens resources to lenses in the new mount - no K-mount lenses that aren't already out there or ready to release to market.
That would probably alienate existing customers. And I'm not aware of any evidence that their best strategy would be total commitment.
Every piece of information available tells us they have limited resources. They've said as much (someone even posted a quote to that effect). So, if they have to spend money designing and building lenses for 2 different mounts,
Which I dispute!
it's fairly basic business that they're not going to be able to do both and do both well and rapidly. So, unless they get a doubling of money and resources, they can't do both effectively. This is different than say Sony who can throw gobs of money and resources at such an endeavor as well as absorb losses for several years.
You still need a adapter so people can use their old lenses and transition to the new. You really do need a dozen lenses or so
What are they?

If you list them, perhaps we can examine the list one by one.
See Barry - that's the thing. Ask the forum what the 3 lenses are and see if you get consensus. You've got people that will only use primes. You've got people that want 2 zoom lenses. You've got people that demand telephoto and others who could care less.
You said "a dozen lenses or so". I don't believe that statement for one second!

There are 16 lenses in the current K-mount FF catalogue. There is plenty of duplication and old lenses that they wouldn't need to match. And many (all?) of those lenses would work via an adapter.
If a Pentax mirrorless camera with features that were useful to me were released, I would buy it, and an adapter, and use it initially with my existing lenses.

I don't accept that the only value to potential customers of a mirrorless cameras is a new set of lenses.
I agree completely. My point is Pentax doesn't have the resources to design and make and distribute lenses for 2 different mounts for a long period of time.
My point is that they wouldn't need to. Once it is recognised that there would be an adapter!
For interest, I'm currently running tests recording videos of what is seen though my K-1ii viewfinder when shooting in burst mode. I'm shooting videos with my Lumix LX100 close to the eyepiece, then editing and viewing the results in Premier Pro.

When I play the results so far back, (without panning so far; panning makes things worse), I wonder how anyone has tolerated the visual disturbance of the flipping-mirror view for so long!

Perhaps because many people don't pan in burst mode. Or because it has been "the least worst option", without an alternative. The latter is changing.

I know some people hate the burst mode view via an EVF. Well, that is improving over time. But the flipping mirror view of an SLR doesn't appear likely to improve significantly in future. And if many others feel the same way, there will be a shift in the marketplace in future.

But for me, that shift won't necessarily involve new lenses. That is a separate matter.
But, as a supplier, why would Pentax want to incur the cost of designing essentially 2 similar lenses in 2 different mounts? From a supplier side, it makes much more sesnse to just supply 1 - especially when you have limited resources (both financial as well as human and manufacturing).
Yes: where the lenses can work with the current K-mount registration distance, make it once. Because there is an adapter!

Just make lenses with a shorter registration distance when this gives a significant optical benefit, which typically probably means some extreme-image-quality wide angle lenses.
Now, I get that K-mount users might not WANT that. But, let's say for the sake of argument that Pentax doesn't give you a choice. Let's say they commit to the new mount and stop designing new k-mount lenses. Let's say that, their mirrorless offering has better AF than the mirrored offering does. And, let's say that the mirrorless offering has other aspects that the faithful like about Pentax. What, exactly, are the faithful going to do? Jump ship? To where? Especially people like you who don't have an issue with mirrorless. if your k-mount lenses work with the new cameras with adapter that's better than going elsewhere. So, while you might not like it - do you dislike it enough to jump to another brand?
I currently have two Pentax SLRs that travel with me. (K-3ii and K-1ii). They have different characteristics. I am not a "one camera" person.
- no way Pentax is going to be able to crank out that many so you need an adapter so people can use those old lenses while you produce new ones in the new mount. But, you better get 5 lenses or so within 2 years.

My whole point is simply Pentax can't do both - they're too small. They have to choose. Commit to DSLR or commit to mirrorless.
I believe they could have a "mixed economy" of cameras for years.
(Neither of us is able to prove our views!)
Absolutely. You are absolutely correct, no one can prove anything. BUT, how many lenses and bodies is Pentax releasing now per year? Now, what if they have to divide their resources in half - 1/2 to mirrorless and 1/2 to mirrored.
I don't believe they would have to do "half and half". But once the adapter is built into the equation, the lens problem mostly goes away, and perhaps the mirrorless camera would reduce (not eliminate) the need for new SLRs.

Contrary to the preferences of some people for SLRs, I believe there are Pentax users, or potential users, who would appreciate a mirrorless camera and be happy to buy one instead of an SLR.
How happy is either user base going to be with 1/2 the new releases that Pentax is giving right now?
There would still be about as many cameras and lenses being released as now. But there would be a wider range of camera types, which some people wouldn't like, and others would be happy with.

(My concern is that the current Pentax SLRs have largely saturated the "Pentax K-mount SLR" marketplace. It may be that a mirrorless camera would introduce the novelty that some people would need to bother to buy a new Pentax camera at all).

(I have 4 mirrorless cameras. One a non-system camera, the others interchangeable lens cameras. I have a total of 5 lenses for the latter cameras. 2 of the cameras, and 4 of the lenses, are Pentax).
 
And sorry, but I think it's a bit naive to think that people would keep buying expensive K-mount lenses to use them adapted.
Right. That's why, if a company does this, they don't design new expensive k-mount lenses. They may continue to manufacture but all new design work is done in the new mount, not the old.
For a smaller company like Ricoh Imaging, I agree.

And we know their plans:

Last but not least, once you make people change systems there is no guarantee they'd be going for a Pentax MILC. Any strategy based on making your use base change systems is guaranteed to fail. Except if you're Canon in 1987.
Only when there is no compatibility. The Nikon approach seems very promissing. Your existing lenses continue to work but when you buy a new lens it's designed with the new mount. If all the new cameras are mirrorless anyway your next camera isn't going to be K-mount anyway. That's very different than when Canon switched from FD to EF and the old lenses wouldn't work at all.
Yes, you can offer incentives to make them stay - but you're opening a way for them to jump to another brand.

People will balance compatibility with things like a much larger lens line, 3rd-party support, second hand equipment availability and price, performance...

And if we're considering alienating your user base (for example, because we want more DSLR development yet the resources are switched to MILC development), compatibility is a weak proposition.

All this adapter talk assumes that 1. people want to jump and 2. people want to jump specifically to a same brand MILC. IMO those cases are rarer than they're made up to be.

Alex
 
t trends.
I disagree. A new mount needs a roadmap and commitment to building out lenses rapidly. People don't want to buy into a new mount when someone is just testing the waters. They want to believe that the company is firmly committed. How has Pentax been doing with their K mount lens roadmap? How many lenses per year are they rolling out? If Pentax shows timidity they'll get exactly what Nikon got when they dipped their toe in the water - a whole lot of nothing. Canon mirrorless got some buyers because they're Canon.
Doing it wrong, they might lose on both counts - not advancing with the mirrorless, and scaring the K-mount user base (because there will be many "concerned citizens" claiming that K-mount was abandoned and we should all panic)
Sure, they could lose out if they do it wrong. As for your 2nd point, that's why the adapter is key - like Nikon did.
Yet adapters to nothing for those who don't want to go mirrorless (like me). They will not protect the K-mount in any way.
That's what they have to decide. There are 3 basic options (and infinite variants):

1. Stay committed to DSLR and K-mount

2. Fully commit to mirrorless and provide a bridge to use K-mount on mirrorless

3. Try to do both - support serious R&D and rolling out of lenses/bodies in both formats

I simply think option 3 is doomed based on what we see from Pentax - how many bodies and lenses are they rolling out today? What if that gets divided in 1/2? How many people would be happy with that?
I'm still not convinced that the current product launch rate is the best they can do.

A new MILC line would have to be green lighted by Ricoh, and resources would be allocated. Perhaps it will be possible, someday.
I still believe they will fail if they try to maintain 2 mounts. If they go mirrorless, it should be a new mount with adapter so K-mount lenses were perfectly. Thus, people with old glass are comforted that their lenses will work. But all newly introduced lenses are the new mount.
And that means destroying their K-mount user base - that which allows them to survive.

Yes, they might fail if they try to introduce another mount now; but that means there's a single option: don't go mirrorless. Yet.
Yep, that's option 1. Commitment to DSLR k-mount. Now, this strategy is banking on the notion that 7-10 years from now enough people will hate EVF as much as you do and that EVF can't be improved to a point where whatever medical issue you or others have with it doesn't occur. If that is true, then there will be a market. If it's not true, then they're going to be way too late to the market.
7-10 years is a long time... I guess the K-mount line would look different than today. As for Ricoh Imaging? Who knows? They might be able to continue in the same fashion, they might grab a larger share of the DSLR "niche", or maybe they'll decide to go large sensor MILC. Any strategy they have today can be dramatically changed in 7-10 years.
OTOH I believe they really should solve their speed issue and eventually launch a large sensor mirrorless line.
And what gives you the confidence they have the financial and human resources to do both? Or do you think the parent company will double their budget?
I don't say "will", as there's no way for me to know that (see above, it's an event which might occur even if their current strategy is "DSLRs only". I just believe that's the best long term option and yeah, Ricoh would have to be supportive.
Alex
 
You still need a adapter so people can use their old lenses and transition to the new. You really do need a dozen lenses or so
What are they?

If you list them, perhaps we can examine the list one by one.
See Barry - that's the thing. Ask the forum what the 3 lenses are and see if you get consensus. You've got people that will only use primes. You've got people that want 2 zoom lenses. You've got people that demand telephoto and others who could care less.
You said "a dozen lenses or so". I don't believe that statement for one second!

There are 16 lenses in the current K-mount FF catalogue. There is plenty of duplication and old lenses that they wouldn't need to match. And many (all?) of those lenses would work via an adapter.
IMO what would be needed in order to start a MILC system is a camera and 2, maybe 3 lenses - with at least a new lens each year (ideally 2-3). More or less the same way Canon started with the EOS-M series (except with the right mount).

Most likely they'd lose money for a while, but the idea is to start building an user base.

Alex
 
t trends.
I disagree. A new mount needs a roadmap and commitment to building out lenses rapidly. People don't want to buy into a new mount when someone is just testing the waters. They want to believe that the company is firmly committed. How has Pentax been doing with their K mount lens roadmap? How many lenses per year are they rolling out? If Pentax shows timidity they'll get exactly what Nikon got when they dipped their toe in the water - a whole lot of nothing. Canon mirrorless got some buyers because they're Canon.
Doing it wrong, they might lose on both counts - not advancing with the mirrorless, and scaring the K-mount user base (because there will be many "concerned citizens" claiming that K-mount was abandoned and we should all panic)
Sure, they could lose out if they do it wrong. As for your 2nd point, that's why the adapter is key - like Nikon did.
Yet adapters to nothing for those who don't want to go mirrorless (like me). They will not protect the K-mount in any way.
That's what they have to decide. There are 3 basic options (and infinite variants):

1. Stay committed to DSLR and K-mount

2. Fully commit to mirrorless and provide a bridge to use K-mount on mirrorless

3. Try to do both - support serious R&D and rolling out of lenses/bodies in both formats

I simply think option 3 is doomed based on what we see from Pentax - how many bodies and lenses are they rolling out today? What if that gets divided in 1/2? How many people would be happy with that?
I'm still not convinced that the current product launch rate is the best they can do.

A new MILC line would have to be green lighted by Ricoh, and resources would be allocated. Perhaps it will be possible, someday.
I still believe they will fail if they try to maintain 2 mounts. If they go mirrorless, it should be a new mount with adapter so K-mount lenses were perfectly. Thus, people with old glass are comforted that their lenses will work. But all newly introduced lenses are the new mount.
And that means destroying their K-mount user base - that which allows them to survive.

Yes, they might fail if they try to introduce another mount now; but that means there's a single option: don't go mirrorless. Yet.
Yep, that's option 1. Commitment to DSLR k-mount. Now, this strategy is banking on the notion that 7-10 years from now enough people will hate EVF as much as you do and that EVF can't be improved to a point where whatever medical issue you or others have with it doesn't occur. If that is true, then there will be a market. If it's not true, then they're going to be way too late to the market.
7-10 years is a long time... I guess the K-mount line would look different than today. As for Ricoh Imaging? Who knows? They might be able to continue in the same fashion, they might grab a larger share of the DSLR "niche", or maybe they'll decide to go large sensor MILC. Any strategy they have today can be dramatically changed in 7-10 years.
Yes it is. But, while a normal strategic business plan is about 5 years, the ILC business is a bit different. It's not like most other things - you can buy a car, a tv, a phone, a computer, etc today and you switch 2 years from now and there's no issue. There aren't as many businesses where you have a whole ecosystem like you do with ILCs. So, it takes time to build an ecosystem.
OTOH I believe they really should solve their speed issue and eventually launch a large sensor mirrorless line.
And what gives you the confidence they have the financial and human resources to do both? Or do you think the parent company will double their budget?
I don't say "will", as there's no way for me to know that (see above, it's an event which might occur even if their current strategy is "DSLRs only". I just believe that's the best long term option and yeah, Ricoh would have to be supportive.

Alex
I think if Ricoh would greatly increase the resource allocation, doing both is the least risky - again, as long as you can do both well. Where the risk enters in is when Ricoh can't or won't do that. My only thought is - digital imaging isn't much of a growth industry right now. I can't imagine a parent company increasing investment in a rather stagnant industry. But, we'll see. We'll see how the new Canon and Nikon offerings work out after people have production copies and we'll see what Ricoh/Pentax announces in the next year.
 
7-10 years is a long time... I guess the K-mount line would look different than today. As for Ricoh Imaging? Who knows? They might be able to continue in the same fashion, they might grab a larger share of the DSLR "niche", or maybe they'll decide to go large sensor MILC. Any strategy they have today can be dramatically changed in 7-10 years.
Yes it is. But, while a normal strategic business plan is about 5 years, the ILC business is a bit different. It's not like most other things - you can buy a car, a tv, a phone, a computer, etc today and you switch 2 years from now and there's no issue. There aren't as many businesses where you have a whole ecosystem like you do with ILCs. So, it takes time to build an ecosystem.
I am well aware of this, however I'm not talking about "building a whole ecosystem". What I'm talking about is the time required to decide launching a MILC system, and acting on that decision.

For that, 7-10 years are IMO more than enough.
OTOH I believe they really should solve their speed issue and eventually launch a large sensor mirrorless line.
And what gives you the confidence they have the financial and human resources to do both? Or do you think the parent company will double their budget?
I don't say "will", as there's no way for me to know that (see above, it's an event which might occur even if their current strategy is "DSLRs only". I just believe that's the best long term option and yeah, Ricoh would have to be supportive.

Alex
I think if Ricoh would greatly increase the resource allocation, doing both is the least risky - again, as long as you can do both well. Where the risk enters in is when Ricoh can't or won't do that. My only thought is - digital imaging isn't much of a growth industry right now. I can't imagine a parent company increasing investment in a rather stagnant industry. But, we'll see. We'll see how the new Canon and Nikon offerings work out after people have production copies and we'll see what Ricoh/Pentax announces in the next year.
My assumption is that Ricoh wants to stay in the consumer camera business - not for the camera business being very lucrative, but because of synergies with other areas (like factory automation, automotive, office etc.).

Alex
 
I still believe they will fail if they try to maintain 2 mounts. If they go mirrorless, it should be a new mount with adapter so K-mount lenses were perfectly. Thus, people with old glass are comforted that their lenses will work. But all newly introduced lenses are the new mount.
And that means destroying their K-mount user base - that which allows them to survive.

Yes, they might fail if they try to introduce another mount now; but that means there's a single option: don't go mirrorless. Yet.

OTOH I believe they really should solve their speed issue and eventually launch a large sensor mirrorless line.

Alex
Interesting that Pentax has to depend primarily on their K-mount user base for new camera sales! wouldn't they want to attract new ones!!

Nikon and Sony didn't fear so, they offered something that is upto date and will entice new buyers along with existing ones. There is not much exciting to happen in dslr world after the K1 ii

--
-- Tks, Avi
https://www.flickr.com/people/j0hnnygaddar/
 
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Canon released their FF mirrorless so there are now even more interesting options.

The color from Canon EOS-R sample photos matches close to that from Pentax.

Just like Nikon and Canon surprised us, maybe Pentax will as well :-)

--
-- Tks, Avi
https://www.flickr.com/people/j0hnnygaddar/
 
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I still believe they will fail if they try to maintain 2 mounts. If they go mirrorless, it should be a new mount with adapter so K-mount lenses were perfectly. Thus, people with old glass are comforted that their lenses will work. But all newly introduced lenses are the new mount.
And that means destroying their K-mount user base - that which allows them to survive.

Yes, they might fail if they try to introduce another mount now; but that means there's a single option: don't go mirrorless. Yet.

OTOH I believe they really should solve their speed issue and eventually launch a large sensor mirrorless line.

Alex
Interesting that Pentax has to depend primarily on their K-mount user base for new camera sales! wouldn't they want to attract new ones!!
All camera manufacturers depend on their existing user base. Yes, they'd want to attract new people but not by destroying their user base first. You grow by adding to what you already have.

Keeping your user base is much easier than rebuilding it from scratch.
Nikon and Sony didn't fear so, they offered something that is upto date and will entice new buyers along with existing ones. There is not much exciting to happen in dslr world after the K1 ii
Actually Nikon didn't do anything to destroy their user base - the F-mount is still here.

Sony... they reached their current position after pumping serious money on the market and flooding it with mirrorless products.

Alex
 
Canon released their FF mirrorless so there are now even more interesting options.

The color from Canon EOS-R sample photos matches close to that from Pentax.

Just like Nikon and Canon surprised us, maybe Pentax will as well :-)
 
Pentax is pretty much always the last to the party. Of the legacy brands, they were the last to go autofocus, digital, the last to abandon TTL and screw drive lenses, the last to go full frame, and now the last to go mirrorless. They always bring up the rear, albeit with good designs and features.
 
True but I'll keep on dreaming.

Won't hold my breath though and use the 28-105. :-)
 

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