Some implication of a new Panasonic FF

Ab Latchin

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Here are some initial thoughts. I think it is very likely they will use the SL mount, it immediately opens up a lens suite that ISNT very expensive for the video crowd, and with a high end video centric body they are off the ground running with a good selection.

This is beneficial to Leica as their bodies don't do great video, but they do make great lenses.

However the flange back distance is only 1/4mm different, so the Leica lenses wouldn;t be adaptable to the GH5 etc. This would mean a complete departure from the m43rds mount.

Having said that Panasonic's issue with video is actually very little to do with sensor size, and much more to do with their lack of a well developed PDAF like Sony or Canon for video (there are much lower expectations for video AF on Olympus bodies). So with Canon bringing DPAF to their mirrorless FF and Sony with a well developed OS-PDAF Panasonic should have something ready there to answer what will be some very pointed first questions about their FF body.

Now where does this leave Olympus? Could they produce a FF OM that works with Sony's mount? Designed like an OMD, they already have lenses lined up as Patents but they would be entering a well established mount and competing with Sigma, Sony and Zeiss to sell lenses. So not really a great move.

However there are far more users of cropped sensors than FF sensors in the world. Olympus has a well developed lens line-up. Could this mean Olympus produces a no-holds barred body with their next swing.

Using the full potential of the processing and IBIS to have

• superb Log video off sensor with some scopes feature
• a version of a hand held high res (possibly more software driven).
• Their OS-PDAF taken to a competing level for both stills and video
• MP could be more at the 30-40MP mark
• 14bit RAW file availability

So in other words, Panasonic goes head to head with the FF format, while Olympus then attacks the crop format makers (panasonic included). In a diminishing market that is a very good move as you are more likely to scoop up buyers from other brands than any other growth strategy, and the perception Panasonic is leaving the mount would need to be countered by a strong statement from Olympus.

As a finishing note, there will be a lot of hand-wringing on the forums about the demise of the format. I am a working photographer and produce work for multinationals in all fields. This format is a choice for me thanks to the diverse technology available for my lenses (GH and black magic for video, Olympus high res for product, food, architecture and interior etc.) Panasonic having a FF body doesn't even make me blink, if I choose to move formats in the future (Say Olympus decides to fo FF as well) I will have earned more money with my current gear and by the time I move formats pricing will be that much more competitive.

Exciting times ahead. I am very very curious to see what Olympus produces to respond to these market shifts.
 
I don't see how it would not happen that way if they do a FF camera.

Olympus has already filed patents over the last few years for FF lenses, so I bet they are ready and this is probably that "super high end camera" being rumored about.

This means Panasonic and Olympus have $2k-$3k FF cameras, while m43rds has to go lower priced. Then there's Fuji on the other end.

If Olympus and Panasonic are really fighting the Cani-ony fight, I don't see how they will put resources on m43rds.
 
Olympus is not in the same situation as Panasonic. Panasonic already has Leica SL (even though that doesn't really help that much in lens selection), Olympus doesn't have an equivalent at all.

Also, Panasonic is pretty big in the cinema camera market and they need an answer to Sony's full frame cinema camera. They already have a super 35mm camera (the EVA1) to fight with Sony's FS5/FS7.

https://pro.sony/ue_US/products/digital-cinema-cameras/venice

You can perhaps say Panasonic is big enough to focus on multiple formats, but I think it's a stretch to say Olympus can (only wildcard I see is if Panasonic invites Olympus to join in new format).

If it turns out this rumored camera is a system camera, it'll be interesting to see what implications it has for Panasonic's M43 efforts.
 
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I don't see how it would not happen that way if they do a FF camera.

Olympus has already filed patents over the last few years for FF lenses, so I bet they are ready and this is probably that "super high end camera" being rumored about.
All sorts get filed... I read a suggestion that Panasonic might make a GH5s style based on a 40mp FF sensor and use multi aspect ratios and maintain m43rds lens compatibility. That would be very cool. Olympus could just join in... One has to wonder if the f1.2 lenses can cover a "macro 4/3rds" sensor area.
This means Panasonic and Olympus have $2k-$3k FF cameras, while m43rds has to go lower priced. Then there's Fuji on the other end.
Fuji's body pricing is no different than Olympus, people here just enjoy comparing at mid-cycle point (we are waiting on a new EM5.3 while they are proliferating in the mid range).
If Olympus and Panasonic are really fighting the Cani-ony fight, I don't see how they will put resources on m43rds.
Because they don't need a lot of resources, the lens selection is the most modern and well developed in existence. Other companies are patching up from third party makes etc. We also have the most diverse set of bodies.

This about this, how many olympus and panasonic lenses will be sold by the 1200 BM cinemacam? A lot.
--
Raist3d/Ricardo (Photographer, software dev.)- I photograph black cats in coal mines at night...
“The further a society drifts from truth the more it will hate those who speak it.” - George Orwell
 
I don't see how it would not happen that way if they do a FF camera.

Olympus has already filed patents over the last few years for FF lenses, so I bet they are ready and this is probably that "super high end camera" being rumored about.
All sorts get filed... I read a suggestion that Panasonic might make a GH5s style based on a 40mp FF sensor and use multi aspect ratios and maintain m43rds lens compatibility. That would be very cool. Olympus could just join in... One has to wonder if the f1.2 lenses can cover a "macro 4/3rds" sensor area.
The 43rumor suggests it's a new system. That would suggest not using the m43 mount.

I don't think anyone went around to do the calculations for the m43 mount, but even something like the X-mount can only support a 1.2x crop sensor. Using the m43 mount may be a bit limiting.
 
The only implication I can see is a new torrent of pointless and completelly off-topic posts on this forum.
 
I'm with you on that. Think of all that attractively priced and first class used MFT gear available, combined with heavy competition in FF mirrorless.

If this all happens as rumoured, then the debates about forum structure and where to post about what are going to get pretty heated.

Andrew

--
Infinite are the arguments of mages. Truth is a jewel with many facets. Ursula K LeGuin
 
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But is this an ILC or just a video camera?
 
The only implication I can see is a new torrent of pointless and completelly off-topic posts on this forum.
Several bags of popcorn gone so far...
 
The only implication I can see is a new torrent of pointless and completelly off-topic posts on this forum.
Not very likely, but what if it uses the m43 mount (as some are suggesting)?
 
I don't see how it would not happen that way if they do a FF camera.

Olympus has already filed patents over the last few years for FF lenses, so I bet they are ready and this is probably that "super high end camera" being rumored about.
All sorts get filed... I read a suggestion that Panasonic might make a GH5s style based on a 40mp FF sensor and use multi aspect ratios and maintain m43rds lens compatibility. That would be very cool. Olympus could just join in... One has to wonder if the f1.2 lenses can cover a "macro 4/3rds" sensor area.
The 43rumor suggests it's a new system. That would suggest not using the m43 mount.

I don't think anyone went around to do the calculations for the m43 mount, but even something like the X-mount can only support a 1.2x crop sensor. Using the m43 mount may be a bit limiting.
I don’t think they could use the mount, but I would like to see a native adaptor with full interoperability of m43 lenses. This expands lens selection at the time of launch. Of course you would need at least a 48mp full frame sensor to leave a decent number of pixels on a 2x crop. Preferably 64mp or even 80mpz not sure if they would go for that.
 
I don't see how it would not happen that way if they do a FF camera.

Olympus has already filed patents over the last few years for FF lenses, so I bet they are ready and this is probably that "super high end camera" being rumored about.
All sorts get filed... I read a suggestion that Panasonic might make a GH5s style based on a 40mp FF sensor and use multi aspect ratios and maintain m43rds lens compatibility. That would be very cool. Olympus could just join in... One has to wonder if the f1.2 lenses can cover a "macro 4/3rds" sensor area.
This means Panasonic and Olympus have $2k-$3k FF cameras, while m43rds has to go lower priced. Then there's Fuji on the other end.
Fuji's body pricing is no different than Olympus, people here just enjoy comparing at mid-cycle point (we are waiting on a new EM5.3 while they are proliferating in the mid range).
completely false The xt2 was ñ cheaper than em1 mk ii by a sognificant margin the xe3 has no peer in m43 in its price tier Ditto for A5/x100T

lenses maybe different
If Olympus and Panasonic are really fighting the Cani-ony fight, I don't see how they will put resources on m43rds.
Because they don't need a lot of resources, the lens selection is the most modern and well developed in existence. Other companies are patching up from third party makes etc. We also have the most diverse set of bodies.

This about this, how many olympus and panasonic lenses will be sold by the 1200 BM cinemacam? A lot.
 
Here are some initial thoughts. I think it is very likely they will use the SL mount, it immediately opens up a lens suite that ISNT very expensive for the video crowd, and with a high end video centric body they are off the ground running with a good selection.
Yep.
This is beneficial to Leica as their bodies don't do great video, but they do make great lenses.
Yep.
However the flange back distance is only 1/4mm different, so the Leica lenses wouldn;t be adaptable to the GH5 etc. This would mean a complete departure from the m43rds mount.
Yep.
Having said that Panasonic's issue with video is actually very little to do with sensor size, and much more to do with their lack of a well developed PDAF like Sony or Canon for video (there are much lower expectations for video AF on Olympus bodies). So with Canon bringing DPAF to their mirrorless FF and Sony with a well developed OS-PDAF Panasonic should have something ready there to answer what will be some very pointed first questions about their FF body.
Yep.
Now where does this leave Olympus? Could they produce a FF OM that works with Sony's mount? Designed like an OMD, they already have lenses lined up as Patents but they would be entering a well established mount and competing with Sigma, Sony and Zeiss to sell lenses. So not really a great move.
Yep.
However there are far more users of cropped sensors than FF sensors in the world. Olympus has a well developed lens line-up. Could this mean Olympus produces a no-holds barred body with their next swing.

Using the full potential of the processing and IBIS to have

• superb Log video off sensor with some scopes feature
• a version of a hand held high res (possibly more software driven).
• Their OS-PDAF taken to a competing level for both stills and video
• MP could be more at the 30-40MP mark
• 14bit RAW file availability
Maybe.
So in other words, Panasonic goes head to head with the FF format, while Olympus then attacks the crop format makers (panasonic included). In a diminishing market that is a very good move as you are more likely to scoop up buyers from other brands than any other growth strategy, and the perception Panasonic is leaving the mount would need to be countered by a strong statement from Olympus.
Yep. Only chance of survival.
As a finishing note, there will be a lot of hand-wringing on the forums about the demise of the format.
Oh yeah.
I am a working photographer and produce work for multinationals in all fields. This format is a choice for me thanks to the diverse technology available for my lenses (GH and black magic for video, Olympus high res for product, food, architecture and interior etc.) Panasonic having a FF body doesn't even make me blink, if I choose to move formats in the future (Say Olympus decides to fo FF as well) I will have earned more money with my current gear and by the time I move formats pricing will be that much more competitive.

Exciting times ahead. I am very very curious to see what Olympus produces to respond to these market shifts.
Seems we are in agreement!

I too think Oly will stay in the m43 world. Only possible way for them to go FF is some sort of venture with Panny and Leica and using the SL mount. It seems doubtful they would do that.

Oly have put a lot of development in the f1.2 lenses so it seems that is their strategy in fighting larger formats. I'm somewhat doubtful of success going that route, but all we can do is sit back and watch.

Honestly what is happening is NOT good for m43. I'm not declaring the death of it or anything like that, but Panny will be spending the near future on their FF gear and Oly would seem to be busy developing cameras and lenses to fight FF. Such products are of no interest to me. Will others feel different? Time will tell.
 
The only implication I can see is a new torrent of pointless and completelly off-topic posts on this forum.
Cheap used m43 gear soon man. Gonna scoop it up like when the 43 gear tanked.
 
I don't see how it would not happen that way if they do a FF camera.

Olympus has already filed patents over the last few years for FF lenses, so I bet they are ready and this is probably that "super high end camera" being rumored about.
All sorts get filed... I read a suggestion that Panasonic might make a GH5s style based on a 40mp FF sensor and use multi aspect ratios and maintain m43rds lens compatibility. That would be very cool. Olympus could just join in... One has to wonder if the f1.2 lenses can cover a "macro 4/3rds" sensor area.
This means Panasonic and Olympus have $2k-$3k FF cameras, while m43rds has to go lower priced. Then there's Fuji on the other end.
Fuji's body pricing is no different than Olympus, people here just enjoy comparing at mid-cycle point (we are waiting on a new EM5.3 while they are proliferating in the mid range).
completely false The xt2 was ñ cheaper than em1 mk ii by a sognificant margin the xe3 has no peer in m43 in its price tier Ditto for A5/x100T
The professional build of the EM1.2 is worth the $400 difference in launch price. C'mon can we not get real here.

The XE3? see here you are in the mid range, where I acknowledged we are mid cycle. But hey, I can get a few panasonic bodies for a very competitive price. Lucky me.
lenses maybe different
If Olympus and Panasonic are really fighting the Cani-ony fight, I don't see how they will put resources on m43rds.
Because they don't need a lot of resources, the lens selection is the most modern and well developed in existence. Other companies are patching up from third party makes etc. We also have the most diverse set of bodies.

This about this, how many olympus and panasonic lenses will be sold by the 1200 BM cinemacam? A lot.
--
Raist3d/Ricardo (Photographer, software dev.)- I photograph black cats in coal mines at night...
“The further a society drifts from truth the more it will hate those who speak it.” - George Orwell
--
Raist3d/Ricardo (Photographer, software dev.)- I photograph black cats in coal mines at night...
“The further a society drifts from truth the more it will hate those who speak it.” - George Orwell
 
Here are some initial thoughts. I think it is very likely they will use the SL mount, it immediately opens up a lens suite that ISNT very expensive for the video crowd, and with a high end video centric body they are off the ground running with a good selection.
Yep.
This is beneficial to Leica as their bodies don't do great video, but they do make great lenses.
Yep.
However the flange back distance is only 1/4mm different, so the Leica lenses wouldn;t be adaptable to the GH5 etc. This would mean a complete departure from the m43rds mount.
Yep.
Having said that Panasonic's issue with video is actually very little to do with sensor size, and much more to do with their lack of a well developed PDAF like Sony or Canon for video (there are much lower expectations for video AF on Olympus bodies). So with Canon bringing DPAF to their mirrorless FF and Sony with a well developed OS-PDAF Panasonic should have something ready there to answer what will be some very pointed first questions about their FF body.
Yep.
Now where does this leave Olympus? Could they produce a FF OM that works with Sony's mount? Designed like an OMD, they already have lenses lined up as Patents but they would be entering a well established mount and competing with Sigma, Sony and Zeiss to sell lenses. So not really a great move.
Yep.
However there are far more users of cropped sensors than FF sensors in the world. Olympus has a well developed lens line-up. Could this mean Olympus produces a no-holds barred body with their next swing.

Using the full potential of the processing and IBIS to have

• superb Log video off sensor with some scopes feature
• a version of a hand held high res (possibly more software driven).
• Their OS-PDAF taken to a competing level for both stills and video
• MP could be more at the 30-40MP mark
• 14bit RAW file availability
Maybe.
So in other words, Panasonic goes head to head with the FF format, while Olympus then attacks the crop format makers (panasonic included). In a diminishing market that is a very good move as you are more likely to scoop up buyers from other brands than any other growth strategy, and the perception Panasonic is leaving the mount would need to be countered by a strong statement from Olympus.
Yep. Only chance of survival.
As a finishing note, there will be a lot of hand-wringing on the forums about the demise of the format.
Oh yeah.
I am a working photographer and produce work for multinationals in all fields. This format is a choice for me thanks to the diverse technology available for my lenses (GH and black magic for video, Olympus high res for product, food, architecture and interior etc.) Panasonic having a FF body doesn't even make me blink, if I choose to move formats in the future (Say Olympus decides to fo FF as well) I will have earned more money with my current gear and by the time I move formats pricing will be that much more competitive.

Exciting times ahead. I am very very curious to see what Olympus produces to respond to these market shifts.
Seems we are in agreement!

I too think Oly will stay in the m43 world. Only possible way for them to go FF is some sort of venture with Panny and Leica and using the SL mount. It seems doubtful they would do that.

Oly have put a lot of development in the f1.2 lenses so it seems that is their strategy in fighting larger formats. I'm somewhat doubtful of success going that route, but all we can do is sit back and watch.

Honestly what is happening is NOT good for m43. I'm not declaring the death of it or anything like that, but Panny will be spending the near future on their FF gear and Oly would seem to be busy developing cameras and lenses to fight FF. Such products are of no interest to me. Will others feel different? Time will tell.
I would feel more concerned if I were an APSC user of any major brand. Canon has APSC DSLR, M, FF and FF mirrorless, Nikon has FF DSLR and APSC and now Z FF, Sony has APSC Mirrorless and FF Mirrorless, but must now share their once open position as the only FF mirrorless company, and look at the pricing of the Nikon primes!! Canon will have another shot across the bow of Sony...

I think Fuji and Olympus will be working at getting the APSC customers who are the ugly step-child of the moment with little to no development. Both are commited to developing full crop mounts, Fuji has their MF as an upgrade path, Olympus, well lets see what they think they need to do :)
--
Jonathan
 
I don't see how it would not happen that way if they do a FF camera.

Olympus has already filed patents over the last few years for FF lenses, so I bet they are ready and this is probably that "super high end camera" being rumored about.
All sorts get filed... I read a suggestion that Panasonic might make a GH5s style based on a 40mp FF sensor and use multi aspect ratios and maintain m43rds lens compatibility. That would be very cool. Olympus could just join in... One has to wonder if the f1.2 lenses can cover a "macro 4/3rds" sensor area.
This means Panasonic and Olympus have $2k-$3k FF cameras, while m43rds has to go lower priced. Then there's Fuji on the other end.
Fuji's body pricing is no different than Olympus, people here just enjoy comparing at mid-cycle point (we are waiting on a new EM5.3 while they are proliferating in the mid range).
completely false The xt2 was ñ cheaper than em1 mk ii by a sognificant margin the xe3 has no peer in m43 in its price tier Ditto for A5/x100T
The professional build of the EM1.2 is worth the $400 difference in launch price. C'mon can we not get real here.
the fuji xt2 also has a rpo bulld weather sealed too
The XE3? see here you are in the mid range, where I acknowledged we are mid cycle.
i am in the entire range
But hey, I can get a few panasonic bodies for a very competitive price. Lucky me.
sure but thats a different point
lenses maybe different
If Olympus and Panasonic are really fighting the Cani-ony fight, I don't see how they will put resources on m43rds.
Because they don't need a lot of resources, the lens selection is the most modern and well developed in existence. Other companies are patching up from third party makes etc. We also have the most diverse set of bodies.

This about this, how many olympus and panasonic lenses will be sold by the 1200 BM cinemacam? A lot.
 
Here are some initial thoughts. I think it is very likely they will use the SL mount, it immediately opens up a lens suite that ISNT very expensive for the video crowd, and with a high end video centric body they are off the ground running with a good selection.

This is beneficial to Leica as their bodies don't do great video, but they do make great lenses.

However the flange back distance is only 1/4mm different, so the Leica lenses wouldn;t be adaptable to the GH5 etc. This would mean a complete departure from the m43rds mount.

Having said that Panasonic's issue with video is actually very little to do with sensor size, and much more to do with their lack of a well developed PDAF like Sony or Canon for video (there are much lower expectations for video AF on Olympus bodies). So with Canon bringing DPAF to their mirrorless FF and Sony with a well developed OS-PDAF Panasonic should have something ready there to answer what will be some very pointed first questions about their FF body.

Now where does this leave Olympus? Could they produce a FF OM that works with Sony's mount? Designed like an OMD, they already have lenses lined up as Patents but they would be entering a well established mount and competing with Sigma, Sony and Zeiss to sell lenses. So not really a great move.

However there are far more users of cropped sensors than FF sensors in the world. Olympus has a well developed lens line-up. Could this mean Olympus produces a no-holds barred body with their next swing.

Using the full potential of the processing and IBIS to have

• superb Log video off sensor with some scopes feature
• a version of a hand held high res (possibly more software driven).
• Their OS-PDAF taken to a competing level for both stills and video
• MP could be more at the 30-40MP mark
• 14bit RAW file availability

So in other words, Panasonic goes head to head with the FF format, while Olympus then attacks the crop format makers (panasonic included). In a diminishing market that is a very good move as you are more likely to scoop up buyers from other brands than any other growth strategy, and the perception Panasonic is leaving the mount would need to be countered by a strong statement from Olympus.

As a finishing note, there will be a lot of hand-wringing on the forums about the demise of the format. I am a working photographer and produce work for multinationals in all fields. This format is a choice for me thanks to the diverse technology available for my lenses (GH and black magic for video, Olympus high res for product, food, architecture and interior etc.) Panasonic having a FF body doesn't even make me blink, if I choose to move formats in the future (Say Olympus decides to fo FF as well) I will have earned more money with my current gear and by the time I move formats pricing will be that much more competitive.

Exciting times ahead. I am very very curious to see what Olympus produces to respond to these market shifts.
Going FF makes sense. When a m43 camera body jis already approaching the $2k mark, and people are actually willing to pay for it and witht he increased competition going FF makes complete sense. Let FF be the main camera and m43 become a b roll camera.
 
Here are some initial thoughts. I think it is very likely they will use the SL mount, it immediately opens up a lens suite that ISNT very expensive for the video crowd, and with a high end video centric body they are off the ground running with a good selection.

This is beneficial to Leica as their bodies don't do great video, but they do make great lenses.

However the flange back distance is only 1/4mm different, so the Leica lenses wouldn;t be adaptable to the GH5 etc. This would mean a complete departure from the m43rds mount.

Having said that Panasonic's issue with video is actually very little to do with sensor size, and much more to do with their lack of a well developed PDAF like Sony or Canon for video (there are much lower expectations for video AF on Olympus bodies). So with Canon bringing DPAF to their mirrorless FF and Sony with a well developed OS-PDAF Panasonic should have something ready there to answer what will be some very pointed first questions about their FF body.

Now where does this leave Olympus? Could they produce a FF OM that works with Sony's mount? Designed like an OMD, they already have lenses lined up as Patents but they would be entering a well established mount and competing with Sigma, Sony and Zeiss to sell lenses. So not really a great move.

However there are far more users of cropped sensors than FF sensors in the world. Olympus has a well developed lens line-up. Could this mean Olympus produces a no-holds barred body with their next swing.

Using the full potential of the processing and IBIS to have

• superb Log video off sensor with some scopes feature
• a version of a hand held high res (possibly more software driven).
• Their OS-PDAF taken to a competing level for both stills and video
• MP could be more at the 30-40MP mark
• 14bit RAW file availability

So in other words, Panasonic goes head to head with the FF format, while Olympus then attacks the crop format makers (panasonic included). In a diminishing market that is a very good move as you are more likely to scoop up buyers from other brands than any other growth strategy, and the perception Panasonic is leaving the mount would need to be countered by a strong statement from Olympus.

As a finishing note, there will be a lot of hand-wringing on the forums about the demise of the format. I am a working photographer and produce work for multinationals in all fields. This format is a choice for me thanks to the diverse technology available for my lenses (GH and black magic for video, Olympus high res for product, food, architecture and interior etc.) Panasonic having a FF body doesn't even make me blink, if I choose to move formats in the future (Say Olympus decides to fo FF as well) I will have earned more money with my current gear and by the time I move formats pricing will be that much more competitive.

Exciting times ahead. I am very very curious to see what Olympus produces to respond to these market shifts.
Going FF makes sense. When a m43 camera body jis already approaching the $2k mark, and people are actually willing to pay for it and witht he increased competition going FF makes complete sense. Let FF be the main camera and m43 become a b roll camera.
Except in the majority of video people aren't shooting at f1.4 on FF cameras.

The fact that the most well built well specced Olympus camera only costs 2000 with all the bells and whistles vs 5k for an equivalently specced FF mirrorless and 8k for an equivalently specced DSLR speaks volumes to the value proposition.
 
Here are some initial thoughts. I think it is very likely they will use the SL mount, it immediately opens up a lens suite that ISNT very expensive for the video crowd, and with a high end video centric body they are off the ground running with a good selection.

This is beneficial to Leica as their bodies don't do great video, but they do make great lenses.

However the flange back distance is only 1/4mm different, so the Leica lenses wouldn;t be adaptable to the GH5 etc. This would mean a complete departure from the m43rds mount.

Having said that Panasonic's issue with video is actually very little to do with sensor size, and much more to do with their lack of a well developed PDAF like Sony or Canon for video (there are much lower expectations for video AF on Olympus bodies). So with Canon bringing DPAF to their mirrorless FF and Sony with a well developed OS-PDAF Panasonic should have something ready there to answer what will be some very pointed first questions about their FF body.

Now where does this leave Olympus? Could they produce a FF OM that works with Sony's mount? Designed like an OMD, they already have lenses lined up as Patents but they would be entering a well established mount and competing with Sigma, Sony and Zeiss to sell lenses. So not really a great move.

However there are far more users of cropped sensors than FF sensors in the world. Olympus has a well developed lens line-up. Could this mean Olympus produces a no-holds barred body with their next swing.

Using the full potential of the processing and IBIS to have

• superb Log video off sensor with some scopes feature
• a version of a hand held high res (possibly more software driven).
• Their OS-PDAF taken to a competing level for both stills and video
• MP could be more at the 30-40MP mark
• 14bit RAW file availability

So in other words, Panasonic goes head to head with the FF format, while Olympus then attacks the crop format makers (panasonic included). In a diminishing market that is a very good move as you are more likely to scoop up buyers from other brands than any other growth strategy, and the perception Panasonic is leaving the mount would need to be countered by a strong statement from Olympus.

As a finishing note, there will be a lot of hand-wringing on the forums about the demise of the format. I am a working photographer and produce work for multinationals in all fields. This format is a choice for me thanks to the diverse technology available for my lenses (GH and black magic for video, Olympus high res for product, food, architecture and interior etc.) Panasonic having a FF body doesn't even make me blink, if I choose to move formats in the future (Say Olympus decides to fo FF as well) I will have earned more money with my current gear and by the time I move formats pricing will be that much more competitive.

Exciting times ahead. I am very very curious to see what Olympus produces to respond to these market shifts.
Going FF makes sense. When a m43 camera body jis already approaching the $2k mark, and people are actually willing to pay for it and witht he increased competition going FF makes complete sense. Let FF be the main camera and m43 become a b roll camera.
Except in the majority of video people aren't shooting at f1.4 on FF cameras.

The fact that the most well built well specced Olympus camera only costs 2000 with all the bells and whistles vs 5k for an equivalently specced FF mirrorless and 8k for an equivalently specced DSLR speaks volumes to the value proposition.
I cant imagine Panny would go full tilt price wise right out of the gate. They have to throw the kitchen sink at it and undercut its competitors, otherwise it will be hard to gain marketshare against the big 3.
 

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