If they had called it the GX95 then all would be well. But the naming convention boggles the mind. If there is ever going to be a true GX8 successor what the heck would they call that?
Hmm, now lets go back and have another look ....
The GX8 was a marketing mistake. Rushed out too soon for whatever reason with the 20mp sensor and before the soft shutter and better IBiIS were ready to be included. Maybe they thought that the market would pay “any price” for the sake of 20mp?
It was too expensive and despite the noisy fully articulated lcd claque who would like to see every camera ever made with a fully articulated lcd (full stop) there were and are still many users who prefer tilt lcd units. Choice of lcd articulation is good and Panasonic still provides it.
In a simple marketing exercise Panasonic produced an expensive white elephant of limited technology (? Questionable in the light of the current raging) that did not advance the GX7 very far at all despite its 20mp sensor it was significantly larger and more expensive.
The sales must have been in free fall and the GX7 was aging and still very popular.
So they decided to update the GX7 with a series of improvements as a logical gap-filler at a more reasonable price point. But what to call it? So we have the snow job of the “GX8 and one half” (GX85/80) as it could hardly be called a GX9 and the GX8 slot was already filled. A 20mp sensor would have blown the RRP out of the water at the time.
So we might now get a huge complain from GX8 owners who somehow feel cheated that the upgrade they did not need has not been offered. Why would the average GX8 owner need to upgrade a camera body that has a trick evf, weather sealing, the popular (for some) fully articulated lcd, a bit more size meat and the 20mp sensor already? Think about it and think harder if it were to be sold on a price plane similar to that of the launch price of the GX8.
The truth of the matter (like the GM series) was that it only became popular when it was reduced to distress pricing because Panasonic could not sell them at their desired price point for love nor money - well the right money won in the end but it was not Panasonic’s “right money”.
So this camera is positioned right where the GX8 should have originally been and priced to sell in numbers at a price Panasonic will not have to slash to move them.
It has the longed for 20mp sensor for goodness sake and otherwise is a made over and improved version of the popular and long running GX7 at a logical price point where it will no doubt replace the GX85/80 as is most likely planned.
Here Panasonic is returning to its original model numbering sequence and not making a premium high priced RF body to compete directly head to head with the G9.
For those that need more evf oomph, and the advanced tricks they can pay a bit more and get the premium G9.
One day the present GX8 might be superseded but I hardly think that such a premium camera body is anywhere near the end of its use by date already. As far as i know nobody has updated a 20mp camera body that is presently made. The GH5s is a special case.
Nice to see that the GX9 reverts to a tilt LCD. As a new owner of a G9 I would have great difficulty in “needing” much the same thing in RF guise, but the GX9 fits nicely into the progression frame of GX7->GX85->GX9 although I already have a GX85 and the GX7 I alo have still delights me.
There will be a GX9 in my future, but I am far from ready for it just yet.
A direct expensive GX8 upgrade would be too close to my G9 and I would not be willing to take a loss by on-selling my G9 for such a camera - the G9 is far too good a camera for that. As a result for me direct competitive premium GX8 upgrade at G9 price point = fail. GX9 as a logical successor to the GX85 at a more reasonable price point = looking good, but I am in no hurry.
Lets get real - once the “shock” has gone the GX9 will sell really well as how many now beating their breasts in sorrow would gladly pay the same for their “dream” GX9 if it was as expensive as the G9?
Maybe ignore such a camera body and complain about the price until Panasonic discounts it out at near death experience prices - I suggest that Panasonic had a think abut this and said “no thanks”.