Some figures to start with:
- in the peak year 2010, no less than 121 million dedicated cameras were sold. Last year, it was closer to 20m. About 6 TIMES less.
- in 2015, about 97% of all cameras sold, were those on Smartphones. They accounted for an even bigger shares of photos that were taken, uploaded, and shared. In 2016, the figure was closer to 98%.
- DSLRs and mirrorless are NOT saving the party. They peaked at 21m units in 2012, and were below 11m units last year. That's HALF. Within this, mirrorless has stayed just over 3m units for the past 4 years, i.e. no growth, while DSLRs continued to shrink.
Needless to say, revenues came down roughly in line with units - a bit less so, due to attempts to move upmarket a bit.
Needless to say, retailers had extended their Photo space massively on the run to the peak. Non-dedicated retailers had flexibility to adjust in-store space. Dedicated photo retailers had no choice.
I'm not sure why anyone would be surprised that dedicated photo retailers should fail.
Will they ALL disappear? Hopefully not! In theory you can still make money off 10-11m ILC units, plus accessories and lenses. BUT:
- one worrying demographic, is that the younger generations couldn't care less about big, dedicated cameras. They have grown with Smartphones, and don't see why they should lug a big heavy beast that will be inferior to their Smartphone in many ways (even if it delivers better very high ISO).
- and one worrying development (for ILCs, not from my point of view), is that pretty soon all smartphones will have dual or triple imaging modules, will deliver very solid IQ, and will be able to zoom either virtually, or perhaps even thanks to actual optical zooms.
Another Big Camera Store Fails: Why Are So Many Closing?
Some informative insights here IMO
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Henry Posner
B&H Photo-Video