Talk about a dismal failure.
I'm a die hard Nikon fan and even I am starting to become despondent when I see what they are producing. It's like they're still targeting the photographers of the 90's with a record on repeat. High fps, higher MP, more focal points. Yeah, that worked for us before, we'll just continue with that. What's your plan for next year? Ah, we'll just add 4MP, another 2fps and another 10 focus points. Great stuff!! Innovation at it's best.
Hi Mr Nikon, this is Mr Nokia. Mr Nokia made a big mistake a couple of years back and we thought it would be good for you to chat.
What surprises me with their approach is they pre-announce an action cam 6 months ago that they probably should have kept quiet about because it would have been a bigger surprise (and announce two more action cams the average user didn't ask for and doesn't care about), and they keep quiet about a mirrorless (if they have one under development) that might prevent current DSLR users from jumping ship if they are considering switching. Who does your marketing strategy? Donald Trump? I know of 2 Nikon users who have switched to Fuji in the last month and another 3 who decided to switch after Photokina because they want to move to mirrorless, don't want to sell their glass, but Nikon hasn't given them alternatives.
How hard would it have been to produce a FF mirrorless with the D750 sensor and a DX mirrorless with the D7200 sensor. They have the AF engines, they have the digital viewfinders, etc. Maybe we might have got a mirrorless with a decent battery life for a change. Plenty of DSLR users might have bought a second mirrorless body which would have stopped them buying a competitors product.
Anyway, rant over, I'm off to find a buyer for my Nikon gear, if it's still worth anything.