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Fuji has style - even Nikon's add designer knows this :-D
- Thread starter Immanuel
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57LowRider
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I hope you posted this in one of the Nikon forums, just for a giggle 
Peter Jonas
Senior Member
Did you believe the image was meant to depict a Nikon camera?
I don't think so.
Yes, the add is a bit cheeky.
It implicitly suggests that even Fuji camera people wear Nikon spectacle glasses.
Which by they way may well be true for some of them.
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Cheers,
Peter Jonas
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Too many Nikon fora. I couldn't choose which one to pickI hope you posted this in one of the Nikon forums, just for a giggle
Hehe ... good find! Nikon has of course some rather great looking rangefinder cameras in its arsenal.
This one has a ding though ...
Funny. Looks like the ad agency just used a stock photo: http://www.shutterstock.com/pic-286248527/stock-photo-camera-glasses-and-notepad-on-wood.html
peripheralfocus
Veteran Member
This is amusing, of course, but I'm actually more than a bit surprised that the ad agency who created this poster would be so sloppy, or cavalier, about using a current camera made by one of their client's competitors in the ad. That's guaranteed to make your client really unhappy when it's eventually brought to their attention, as it inevitably will be.
Of course, someone in Nikon Europe's (or Nikon U.K.'s) opthalmic division approved the ad, so they will be in for a big sh&tstorm, too. But if you're the agency, you're 100% responsible for not making mistakes like this.
Peter Jonas
Senior Member
I do not belive the intention was to make the ad suggest it is depicting a NIkon camera. Quite to the contrary. They wanted to show a camera other than Nikon. Suggesting that the makers of other brands of cameras also use Nikon spectacle glasses.
peripheralfocus
Veteran Member
I just don't see how that could be the case. This is an ad for Nikon spectacle lenses, to be used in opticians' shops. How could they expect normal people shopping for glasses or passing on the street to know that an unlabeled niche camera partially cut off by the framing is actually a Fuji? Doesn't make any sense. That would be the most obscure ad message I've ever seen.
I also don't see how anybody in the ad business would think that a message implying that employees of other camera companies use Nikon eyeglass lenses would have any persuasive strength at all. Who would care? Again, way, way, way too obscure.
I'm not exactly sure what this ad is trying to say, actually. It's really weak advertising messaging, to say the least. But it seems to me most likely that the idea behind this ad was to suggest Nikon's heritage as a camera company and try to leverage that brand reputation by tying it to Nikon's eyeglass lens products. Unfortunately, they messed it all up pretty badly. The only good thing for Nikon here is that 99.9% of the people who see that poster will have no idea that the pictured camera is not a Nikon.
Peter Jonas
Senior Member
That's ok, we are all different.
No it doesn't.
People looking at the ad are not expected to know it's a Fuji camera. It's a camera other than Nikon. If the creators wanted to suggest it was a Nikon camera they would have shown one.
I think it's pretty persuasive to suggest that people of other companies engaged in the optics business wear Nikon branded spectacles.
As above.
If they wanted to suggest they were depicting a Nikon camera they would have done so with the Nikon brand name being all over it.
Obviously this ad works differently for different people. I looked at it for 2 seconds and thought the message was clear. I thought it was pretty clever, and never understood what the fuss was about.
It never occurred to me that camera was intended to be a Nikon camera.
jeffsvisions
Senior Member
Peter Jonas
Senior Member
jeffsvisions
Senior Member
heritage : anything that has been transmitted from the past or handed down by tradition.
Thats what the Nikon logo next to the camera was to show. The ad company just used a stock photo . thinking it was a Nikon. Mixups happen. IMO
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The best picture is the one you take.
Jeff
Thats what the Nikon logo next to the camera was to show. The ad company just used a stock photo . thinking it was a Nikon. Mixups happen. IMO
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The best picture is the one you take.
Jeff
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Peter Jonas
Senior Member
IMO: The Nikon logo is for the spectacles it advertises. The heritage is anybody's.
I do not agree the ad company thought it was a Nikon camera. It would have become obvious to them as they were covering over the Fuji name on the lens.
We may have to agree to disagree.
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Cheers,
Peter Jonas
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LOL! Are they even Nikon glasses? :-D
Peter Jonas
Senior Member
On second thought, this ad may have very little to do with Nikon.
elfroggio
Senior Member
I'm one of them. I have 2 Fujis, the X-M1 & the X-T10 and my eyeglass lenses are Nikon.
BTW, for my next set of glasses, I will be going back to Zeiss lenses, they are 'better'.
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