either way I do not see a vested interest for shills (and hence the producer who pays them) to engage into such viral promotion tactics ??
A reason to 'push' such a rumour could be to maintain the impression that APS-C has a medium-term future in E-mount with plans for high-end models to be released (and one assumes new lenses to match them)
At the moment there is no clear indication of what the future is for APS-C in Emount, and if it became obvious that there is no long-term future then many people would offload their APS-C lenses ASAP (before they became valueless) and nobody would buy the A5100 or A6000 as they would be buying into a 'dead' system
I have no idea what the future is for APS-C Emount, or indeed A-mount (though there have been some statements of support for A-mount from Sony)
I hope we will see an A7000 camera, at the NEX-7 level, released and a roadmap showing a future for APS-C lenses (as there is a roadmap for the Full-Frame FE lenses). The ball is in Sony's court...