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Want to play a guess game? Release price of Fuji 140-400mm/f4.5-5.6

Want to play a guess game? Release price of Fuji 140-400mm/f4.5-5.6

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Peter Jonas

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This would be the MSRP at the time of release for the US market in US Dollars.

So, how much do you think that price will be? (Not how much you would like it to be.)

We'll come back to this at release time in about a year and check out just how close to or far from the actual figure you good people got.

In the meant time, have fun, and good luck.
 
By the way, my guess was $3,199.00

(It looks like I cannot edit the text in a poll I just started. Strange ... I can do it in a normal post. Anyway ...)
 
If the Nikon and Sony prices are an indicator i'm guessing around 2500$
 
2000$
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Fuji XE-1&2, Canon FD 300 4L, Fuji 55-200, Fuji 56 1.2, Canon FD 50 3.5 macro, Fuji 27 2.8, Fuji 23 1.4, Zeiss 12 2.8, Rokinon II 8 2.8
 
Let's see what we have on the market today.

Canon EF 100-400mm f/4.5-5.6L IS USM: 1699
Sigma 50-500mm f/4.5-6.3: $1,509
Sigma 120-400mm f/4.5-5.6: $919
Sigma 150-500mm f/5-6.3: $869
Tamron SP 150-600mm f/5-6.3: $1069
Tokina 80-400/4.5-5.6: $719

All of those are FF lenses and some of them are also longer, so 140-400 APS-C should be much cheaper to manufacture.

Based on the market participants today the Fuji lens shouldn't be more expensive than $1000. Taking into account that Fuji regularly marks up their prices compared to competition, I would expect them to set an MAP in $1200-1500 range and later offer promotions bringing the price closer to $1k. Above $1,500 there will be very little interest, the DSLRs with a long telephoto lens may look a lot more attractive.
 
forpetessake said:
Based on the market participants today the Fuji lens shouldn't be more expensive than $1000. Taking into account that Fuji regularly marks up their prices compared to competition, I would expect them to set an MAP in $1200-1500 range and later offer promotions bringing the price closer to $1k.
Click to expand...
It would be really nice if your reasoning would turn out to be correct.

However, the 50-140mm/f2.8 has just been introduced at a price of $1,599, and having just seen the size of the prototype of this lens, and how mush it is bigger then the 50-140mm, it is difficult to see how Fuji is going to keep the price under $2k.

We shall find out ...
 
Peter Jonas said:
forpetessake said:
Based on the market participants today the Fuji lens shouldn't be more expensive than $1000. Taking into account that Fuji regularly marks up their prices compared to competition, I would expect them to set an MAP in $1200-1500 range and later offer promotions bringing the price closer to $1k.
Click to expand...
It would be really nice if your reasoning would turn out to be correct.

However, the 50-140mm/f2.8 has just been introduced at a price of $1,599,
Click to expand...
I though the 50-140 would be in $1000-1500 range in line with many of the 70-200/4 FF equivalent lenses. It turned out a bit higher. But the longer telephoto lenses I listed aren't more expensive either, so I don't expect the Fuji 140-400 will be any different.
 
Hi,

I'm going for $2400. The only OEM lens you quoted was the Canon. It's one of their older designs and the Canon tele-fraternity hope for an update. Which will almost certainly be dearer.

I suspect the Fuji lens will also be an expensive lens......
  • One reason is that Fuji X mount is still a small volume system and they won't have the economies of scale of the manufacturers you listed. Nor will this lens be frequently sold - it's development and production costs might even have to be absorbed across the system in order to complete the system.
  • Then there is the issue of the IQ at 400mm. Where many long zooms fall away in IQ at the long end, Fuji will want a superlative lens. Pro grade IQ. Firstly to keep in accord with their general philosophy. And secondly, because they won't want to have to offer still another lens in the form of a pro grade long prime any time soon. I predict that this zoom will be the longest lens Fuji users will get for quite a while. Which means refined design, ED glass, etc, etc.
  • Only the Fuji will have linear AF motors in the lens and they'll have to offer a fair bit of power to focus the lens quickly, even if it's IF. (Fuji batteries are small and their cameras are thirsty.... An in-lens battery? I don't know.....)
What's the prize for the nearest guess?

Cheers, Rod
 
Last edited:
Rod McD said:
Hi,

I'm going for $2400.
Click to expand...
I suspect your guess will turn out to be pretty close to the mark.

Initially I went for a way higher figure as I thought if once again Fuji would pull out all the stops on optical an mechanical performance they end up with such a high price item. However, I have to conceed that such a lens would be very difficult to sell in numbers.

Right now I think it will come in under $3k, possibly at $2,699. However, for the purpose of the poll my vote remains at $3,199. Even if it may well be way off the mark.
Rod McD said:
What's the prize for the nearest guess?
Click to expand...
Very good question. Let me think a little about that, and come back to you later.

--
Cheers,
Peter Jonas
 
Last edited:
forpetessake said:
Let's see what we have on the market today.

Canon EF 100-400mm f/4.5-5.6L IS USM: 1699
Sigma 50-500mm f/4.5-6.3: $1,509
Sigma 120-400mm f/4.5-5.6: $919
Sigma 150-500mm f/5-6.3: $869
Tamron SP 150-600mm f/5-6.3: $1069
Tokina 80-400/4.5-5.6: $719

All of those are FF lenses and some of them are also longer, so 140-400 APS-C should be much cheaper to manufacture.

Based on the market participants today the Fuji lens shouldn't be more expensive than $1000. Taking into account that Fuji regularly marks up their prices compared to competition, I would expect them to set an MAP in $1200-1500 range and later offer promotions bringing the price closer to $1k. Above $1,500 there will be very little interest, the DSLRs with a long telephoto lens may look a lot more attractive.
Click to expand...
 
Sorry, but you guys are living in dreamland. First of all, reverting to a DSLR is not a viable alternative for most of us (who aren't already using one and wish to stick with a single system). There's the weight and portability issue, the additional cost of the camera, and the need to haul both systems around in many cases. I don't see this as any sort of a viable alternative for most photographers who aren't already toting around all that equioment.

Fuji has a long history of building real quality glass and pricing it at a premium. If you believe that they would undercut Canon's price for the similar 100-400L lens, which is aging but still a very good quality and viable alternative for Canon users, you're kidding yourselves. IMHO, $1,500 is remotely possible, $2K is a lot more likely. Better to look towards Canon (100-400) and Nikon (80-400) as a more likely basis for comparison.

I'd really love to be dead wrong on this, but I can almost guarantee that you're way undercutting what Fuji will likely ask for this lens. Unless it's over the top crazy expensive, I'm in regardless and my 7D plus 100-400 go on the block.
afragisk said:
Ap0ll0n said:
Let's see what we have on the market today.

Canon EF 100-400mm f/4.5-5.6L IS USM: 1699
Sigma 50-500mm f/4.5-6.3: $1,509
Sigma 120-400mm f/4.5-5.6: $919
Sigma 150-500mm f/5-6.3: $869
Tamron SP 150-600mm f/5-6.3: $1069
Tokina 80-400/4.5-5.6: $719

All of those are FF lenses and some of them are also longer, so 140-400 APS-C should be much cheaper to manufacture.

Based on the market participants today the Fuji lens shouldn'tr be more expensive than $1000. Taking into account that Fuji regularly marks up their prices compared to competition, I would expect them to set an MAP in $1200-1500 range and later offer promotions bringing the price closer to $1k. Above $1,500 there will be very little interest, the DSLRs with a long telephoto lens may look a lot more attractive.

--
The trouble with Socialism is that eventually you run out of other people's money — Margaret Thatcher
Click to expand...
I fully agree - the price should not be over 1000$ based on what you quoted here. This zoom is not exactly the lens you are going to have in your bag just in case you might need it. At 2000$ or over it might be best to buy one of the lenses you quoted with a dslr. Unless you have the money of course or you don't care or you are a Fuji pro.

Another option that would be cool to have would be the ability to rent this lens for whenever the trip to the zoo or safari or birding opportunity comes up.

--
Apollon
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Fuji XE-1&2, Canon FD 300 4L, Fuji 55-200, Fuji 56 1.2, Canon FD 50 3.5 macro, Fuji 27 2.8, Fuji 23 1.4, Zeiss 12 2.8, Rokinon II 8 2.8
Click to expand...
 
Jerry-astro said:
Sorry, but you guys are living in dreamland. First of all, reverting to a DSLR is not a viable alternative for most of us (who aren't already using one and wish to stick with a single system). There's the weight and portability issue, the additional cost of the camera, and the need to haul both systems around in many cases. I don't see this as any sort of a viable alternative for most photographers who aren't already toting around all that equioment.

Fuji has a long history of building real quality glass and pricing it at a premium. If you believe that they would undercut Canon's price for the similar 100-400L lens, which is aging but still a very good quality and viable alternative for Canon users, you're kidding yourselves. IMHO, $1,500 is remotely possible, $2K is a lot more likely. Better to look towards Canon (100-400) and Nikon (80-400) as a more likely basis for comparison.

I'd really love to be dead wrong on this, but I can almost guarantee that you're way undercutting what Fuji will likely ask for this lens. Unless it's over the top crazy expensive, I'm in regardless and my 7D plus 100-400 go on the block.
afragisk said:
Jerry-astro said:
Let's see what we have on the market today.

Canon EF 100-400mm f/4.5-5.6L IS USM: 1699
Sigma 50-500mm f/4.5-6.3: $1,509
Sigma 120-400mm f/4.5-5.6: $919
Sigma 150-500mm f/5-6.3: $869
Tamron SP 150-600mm f/5-6.3: $1069
Tokina 80-400/4.5-5.6: $719

All of those are FF lenses and some of them are also longer, so 140-400 APS-C should be much cheaper to manufacture.

Based on the market participants today the Fuji lens shouldn'tr be more expensive than $1000. Taking into account that Fuji regularly marks up their prices compared to competition, I would expect them to set an MAP in $1200-1500 range and later offer promotions bringing the price closer to $1k. Above $1,500 there will be very little interest, the DSLRs with a long telephoto lens may look a lot more attractive.
Click to expand...
Click to expand...
Click to expand...
 
historianx said:
$2599
Click to expand...
Since the new F2.8 is what just under $1600 I figured a non-constant aperture super-tele would be about a grand more. Although I could be wrong, due to the economy-of-scale rationale another posted mentioned. Moot because I still use my E-5 with the 150 F2 Zuiko and 1.4 t/c for reach shots.

However the new Fujinon F2.8 tele zoom sure has my attention...
 
I think it will be between $2500 and $3000, big diameter glass is expensive, internal zoom, ois, wr all expensive. It will not be cheap.

Alan
 
A big +1 Jerry. See my earlier post in this thread. It's going to be expensive.

I've still got my Pentax and a 400mm Sigma Apo Tele Macro, and you are dead right about hauling two systems. I've yet to try the Sigma on my XT1 even though I've got the Pentax adapter - I've generally not enjoyed focusing AF lenses in manual focus mode. Their manual focus tends to be very light and to have a short throw - in other words rather touchy. I'll certainly look at the 140-400mm. My only doubt is whether to afford that much for the amount of wildlife and birding I do.

Cheers, Rod
 
I'll guess $2700. The Fuji won't have the range of Nikon 80-400 f4.5-5.6 which retails at $2700 but the Fuji will have an aperture ring that the Nikon doesn't have, so probably about the same price.
 
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Hi,

I don't know if it matters as a comparator, but FWIW, the new Canon 100-400 f4.5-5.6 L OIS was announced today. See DPR News. RRP is $2199. The old one had a sound if not superlative reputation. No doubt the enhancements in the new one bode for a still better lens. Hopefully the Fuji 140-400mm will offer similar high performance. The real test will be the IQ at the 400mm end.

I guess we'll know in another year.

Patience, Rod
 
Rod McD said:
Hi,

I don't know if it matters as a comparator, but FWIW, the new Canon 100-400 f4.5-5.6 L OIS was announced today. See DPR News. RRP is $2199. The old one had a sound if not superlative reputation. No doubt the enhancements in the new one bode for a still better lens. Hopefully the Fuji 140-400mm will offer similar high performance. The real test will be the IQ at the 400mm end.

I guess we'll know in another year.

Patience, Rod
Click to expand...
Hi Rod,

Yes, I suppose we will all know it soon enough.

I am not holding my breath as this lens is of rather little interest to me to purchase.

But I am interested to find out what product, and at what price Fuji will offer in this segment.
 
Hi Peter,

For me the issue will be whether to sell my 400mm prime and buy the 140-400mm zoom.

My Fuji 55-200 is fine for up to 200mm. I currently use an adapted DSLR 400mm for wildlife and being adapted it's MF and it has no OIS. I don't really need FL's between 200mm and 400mm for wildlife. (Elephants and moose are in short supply where I live). OTOH, the new zoom will offer AF and OIS, and that alone may make it worthwhile. But only if it offers top IQ at 400mm. And I'm feeling flush....... We'll see.

Rod
 
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