J
Jon Ragnarsson
Guest
Ah yes, but what about Lexus and Acura? (although owned by Toyota and Mitshubishi). They are not exactly making the family minivan.
Although I do think that Olympus should have put some overtime in the consumer version. Maybe they are trying to repeat the success of the OM launch 30 years ago?
The mind of marketers is an enigma.
J.
http://jonr.beecee.org/
Although I do think that Olympus should have put some overtime in the consumer version. Maybe they are trying to repeat the success of the OM launch 30 years ago?
The mind of marketers is an enigma.
J.
--The S. Korean auto-makers are good example of this marketing
strategy. Altough Kia and Hyundai have upscale models in their
local market but when they entered the US market they choosed the
low-end $8000 market that has long been abandoned by the US and
Japanese manufactures. Not only they introduced a low cost product
but also at bigger size one would get from Toyota at similar price.
Now Hyundai has gotten the market share and with its name being
recognized it starts moving upward.
For a new player entering the becoming crowded DSLR market, it
should do the same thing: either bringing out a revolutionary
product like the X3 based sensor, or a lower price or better price
performance product. A 4/3 system is not revolutionary enough
unless it either produces super quality of images which we haven't
seen, and doubting we will see judging from Olympus' own published
thumbnail images, or better price performance. A splash proof
feature here a super-sonic CCD cleaning there don't count for
performance, in this game pixel count and image quality (dynamic
range, color, noise) does.
They must be in serious trouble!
J.
http://jonr.beecee.org/