Yes, this seems pretty desperate on Panasonic's part. Very ill-considered, in-fact. Now... it's pretty obvious that their intent was a marketing shot across the bow against the recent challenge by Sony/Samsung in the mirrorless market... but the problem is that they chose the wrong target. You can say a lot of things about Sony, but the APS-C standard is unassailable for one simple reason: Canikon. That is, their established reputations as makers of "serious" cameras in the general consciousness, their status as fierce rivals, and their shared dedication to APS-C .
Panasonic can put their claims up against Sony, and consumers who aren't enthusiasts/experts might not know any better either way... but to put their claims against Sony, Canon and Nikon? Brows will arch because it's such an audacious claim.
It's like, say, Adobe coming to make the claim that neither Microsoft nor Apple are designing operating systems right.
People who are intrigued enough by the claim to delve into detail might not come out on Panny's side... because as much as we see it as a plainly BS claim, it is at the very least a controversial one with lots of debate-able geektastic nuance. And those that can't be bothered? They're more likely to dismiss Panny's claim outright on the sheer reputation of Canikon alone.
The true trend of the market (as I see it) is ever-bigger camera sensors for one reason: the ever-improving smart-phone cam, which will just continue to get better and more versatile as the smartphone makers engage in mortal combat. I mean, Apple is already going after optics, and Nokia (heh) went after the sensor. People who want for more will naturally want for the things that they discover that even awesome smartphone cams can't do: DOF control and low-light sensitivity. And both of those point in the same direction.
Panasonic can put their claims up against Sony, and consumers who aren't enthusiasts/experts might not know any better either way... but to put their claims against Sony, Canon and Nikon? Brows will arch because it's such an audacious claim.
It's like, say, Adobe coming to make the claim that neither Microsoft nor Apple are designing operating systems right.
People who are intrigued enough by the claim to delve into detail might not come out on Panny's side... because as much as we see it as a plainly BS claim, it is at the very least a controversial one with lots of debate-able geektastic nuance. And those that can't be bothered? They're more likely to dismiss Panny's claim outright on the sheer reputation of Canikon alone.
The true trend of the market (as I see it) is ever-bigger camera sensors for one reason: the ever-improving smart-phone cam, which will just continue to get better and more versatile as the smartphone makers engage in mortal combat. I mean, Apple is already going after optics, and Nokia (heh) went after the sensor. People who want for more will naturally want for the things that they discover that even awesome smartphone cams can't do: DOF control and low-light sensitivity. And both of those point in the same direction.
