Maybe for an older generation there's some magic in that name, but for me, who really came of age in the digital era, Kodak is a name I associate with cheap cameras. I look back at the photos my mom took of us as little kids and they are blurry and faded. Cheap, fixed focus 110 cameras.
You said exactly what I said here a while back.... us oldies remember Kodak for quality print and slide films...KodaChrome, Ektachrome etc... these were world leading products...and had a worldwide reputation. Professionals used Kodak products, that led to consumers trusting them too...even if they were simply Kodak branded 110 cameras
The original ethos of providing cameras for the masses was a noble one...but in the digital era, camera companies became the image making companies... previously they made the cameras and Kodak gave them the products that produce the end result. Without film...and sensors in the cameras, Kodak needed to have it's own 'PRESTIGE' products as image takers, the digital equivalent of their film products....they failed to keep their reputation alive with cheap flimsy low priced cameras.
I have an idea that in Kodak there were progressive visionary technicians...but....'Lions led by Donkeys?' is a phrase that springs to mind.
I've also just been looking at the Kodak restructure site...I feel for those dedicated workers that gave their all for a company, expecting certain promised benefits on retirement...and now we read....
http://www.kodaktransforms.com/retirees/
"Retiree Post-Employment Benefits
You may be receiving health care, dental, life insurance or survivor income benefits from Kodak. While we do not expect any immediate changes to these plans as a result of the filing today, Kodak needs to ensure that our legacy cost structure — including these retiree benefits — is fairly apportioned and scaled for a company of the size we are today. Therefore, we want to advise you that the Company will be examining these costs and, as necessary, will seek to adjust them."
In the meantime I suppose those 'donkeys' will be out to pasture with their millions...
oh the haves and the have nots of this world...