Follow up:
About the "old sensor used" debate:
In an "old" sensor, there are often digital guts which are totally new, with totally new algorithms. New micro lenses, different AA filtes, etc, etc. And Olympus shared that they are new.
Which makes it a NEW sensor.
One can never predict the results with just one factor. What we, the users, see, is only the tip of the iceberg. IEnd products can be the fruit of extremely advanced research and work. Take the D3, and its follower - the D3s. Take the EXCELLENT sensor of the 50D, add pixels, and you have everyone concerned that the initial 15Mp were already a lot for it. Yet, the remodeled one gets rid of the red artifacts up to 12800iso, while even the 5mk2 still generates some even at 400 iso as long as you underexpose a bit !!! Where's the logic in that ? Well, it's in the treatments.
Oly and Nikon follow the same direction. To raise the quality bar in a given market segment, it's a better idea to work AROUND the sensor, with new technologies, than to bite stupidly in the same commercial line - more megapixels, always new sensors. Oly engineers did not bite the bait. If you want a world champion of low noise - go for FF. No need to fight in a direction which would hurt everything else.
So to stay at a high quality level at lower resolutions, it was a good idea to stay at 12mp, which is covering the best part of possible usages. In such a situation one can put its money where his mouth is - in R&D, in the direction of matured, intelligent products. It's a smart choice, function of what you can squeeze out of a sensor.
If they put high quality electronics around and on the sensor, it's already a very expensive adventure. High quality components are expensive - tension deduplicators ( sorry, not sure about the translation here ), amplification, lower working temperatures. Study of sophisticated AA filters. Then comes the software part. Software AA - Leica did it as well. Then intelligent raw treatment. Everyone knows Nikon does it, with good results. And there's still plenty of potential in this software, as Apical shows. Canon did use the same treatment, and despite the critics of people who anticipated bad results - results were excellent.
All this advancements are discretely and efficiently applied. It is evident that the frantic, mindless pixel race (more pixels without too much thought, as one can not invest on both at the same time, or at least - not everyone), the R&D guys now fish for the "little" pluses which add up. All the better for us users. It is clear that Oly did its homework right with that one.
And the reason I write this is because I can compare raw files, and am nicely surprised compared to E3, E620, D300 or 7D. Of course, I do stay with Canon, as I am part of the very few who genuinely need more megapixels for my line of work, but as far as quality is concerned - Olympus put the bar pretty high. I would actually gladly use Oly for animal images with the 2x crop and a 90-250mm, which would be equivalent to my Canons, but I am too used to a lens image stabilization system, so here I stay.
Besides, Olympus' goal is not, and should not be, to conquer limited and fixed markets such as the CaNikon Pro market. The important for them is to give a really good product to their own clients, and I am firm on that one - they did so.
Unless the jpg available on the web are modified or fakes, of course. But if they are real - they are the sign of a magnificent work. You guys are lucky to have this lens range and engineers who can deliver such a first rate amiral vessel.