Paul Buffs' lighting gear is fantastic, no matter how you spin reality. I use mostly White Lightning X1600's now, but the funky Bees are pretty much bullet proof. The ABR800 ringlight and it's light modifiers is a steal in terms of value, and takes abuse like an anvil.
The Einstein units are designed and built by Paul Buff in the US, as are his other products, so I didn't hesitate to order a few yesterday when the gate was opened. He had mentioned in a post that all product lines will be listed under a single Paul C Buff website in the future, so I doubt there will be an AB, or WL version of Einstein.
It's specs are pretty stunning, and it has all of the construction qualities of an M1A1 tank, and all of the functionality of a lighting designers dream. I just moved to his CyberSync radio control system, and it is light years ahead of anything offered by any studio lighting company that I'm aware of. As incredible as the CyberSync system is with current Paul Buff lighting gear, there is yet a new level of features and functionality dedicated to the Einstein units already built in, and ready to go.
I'm thinking that the Einstein/CyberSync combo is going to be the target every other manufacturer scrambles to mimic for the next couple of years.
Here is a link to see pics, and read specs on Einstein....
http://www.paulcbuff.com/einstein/preorder.html
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Voyager