Suddie, your comments about photographic gray cards and reflected
light metering in digital v. film cameras were generally incorrect.
It is not a question of Wikipedia v. other references. A quick
reading of virtually any reference on using photographic gray cards,
proper exposure, reflected light metering, and white balance will
provide exactly the same information as the Wikipedia entry.
It is no defense to say you were referring to some gray cards. I am
unaware of any photographic gray card that does not have a flat
reflectance spectrum. Please name the manufacturer, if you are
familiar with one. Of course, using gray construction paper or
something like that is not the equivalent of a photographic gray
card.

It was obvious that the OP was talking about using a
photographic gray card.
Digital SLRs and film SLRs use reflected light meters. Even spot
metering is reflected light metering. I am not aware of any digital
SLR with incident light metering.
It is true that modern SLRs, digital and film, have better metering.
They use arrays of metering sensors for differing patterns of average
and/or center-eighted metering, and they are harder to fool that
metering in cameras from a decade or more ago. That does not make a
photographic gray card irrelevant. You can get better exposures with
them. The downside is that they slow you down.
Digital SLRs can indeed use a gray card for white balance. A gray
card is better for white balance than a photographic white card
because it is less likely to clip in bright light.
The likely reason that the OP sees different values for the gray card
is uneven illumination. The gray card was likely not perfectly
parallel to the lens.
For white balance, the best approach is to fill the frame with the
gray card. Most digital SLRs these days include a custom WB function
that calls for a photographic gray card.
To even out the illumination with a shot like that from the OP, make
a temporary layer duplicating the pixels. Apply a slight gaussian
blur. Then calculate your white balance from the gray care and delete
the temporary layer.
Cheers,
Mitch
--
http://www.thelightsrightstudio.com
http://www.thelightsright.com
http://groups.yahoo.com/group/TheLightsRight/
http://www.thelightsrightstudio.com/SharpeningYourPhotographs.html