Canon's mirrorless strategy: doing the same thing and expecting a different outcome.

[Photato]

Forget about the $600 price. That is just for show.

My opinion is that Canon stripped down the M10 to the core so they can sell these things for less than $300 and still make a small profit or break even.

The bottom-of-the-line T5(no I) now has a USA suggested retail price of $550, and is currently selling for $400 on AmazonUSA. I don't see the M10 going lower than that.

Well, remember that the M10 is cheaper to make fewer moving parts, etc

Canon currently has $100 Instant Savings on the M3, and may do the same thing on the M10.

Yes, my guess is that the M10 can show up Black Friday around $400 and $300 early next year.

The M1 which has better built, all new components and more parts reached the bottom for $300 with 2 kit lens, but I think Canon lost money on that one.

 

[rxbot]

[No message]

 

[rrccad]

Maybe I am wrong but I think Canon plan here is to come from the lower end and gain market share through low entry price.

Forget about the $600 price. That is just for show.

My opinion is that Canon stripped down the M10 to the core so they can sell these things for less than $300 and still make a small profit or break even.

yes.

here's the rub.. everyone likes a sale. people will purchase something if they perceive they are getting it cheaper than normally.

if canon decided to manufacturer a camera they can sell at 50% of MSRP, they really needed a cheaper model.

is 50% off necessary? yes. that's what Olympus is basically selling their entire stock at in Japan. Canon really has to follow suit.

the MILC market seems to be engineered at the low end for for these mass % discounts from MSRP.

I do find it interesting that it's only canon that is firesaling and only canon that id desperate to sell stock, when you see panasonic and primarily olympus doing the same.

canon WANTS to be #1 in the domestic market by the end of next year. They came out and stated this.

there are only going to do that if they discount hard and compete against the rediculously low prices Olympus is dumping cameras at.

 

[Photato]

Maybe I am wrong but I think Canon plan here is to come from the lower end and gain market share through low entry price.

Forget about the $600 price. That is just for show.

My opinion is that Canon stripped down the M10 to the core so they can sell these things for less than $300 and still make a small profit or break even.

yes.

here's the rub.. everyone likes a sale. people will purchase something if they perceive they are getting it cheaper than normally.

if canon decided to manufacturer a camera they can sell at 50% of MSRP, they really needed a cheaper model.

is 50% off necessary? yes. that's what Olympus is basically selling their entire stock at in Japan. Canon really has to follow suit.

the MILC market seems to be engineered at the low end for for these mass % discounts from MSRP.

I do find it interesting that it's only canon that is firesaling and only canon that id desperate to sell stock, when you see panasonic and primarily olympus doing the same.

canon WANTS to be #1 in the domestic market by the end of next year. They came out and stated this.

there are only going to do that if they discount hard and compete against the rediculously low prices Olympus is dumping cameras at.

Another more realistic possibility is that Canon doesn't have a grand master plan for Mirrorless because simply the Market is not ready for it yet.

In that scenario, the M10 is just a stop gap to keep people from buying other brands while Canon wait until the moment is right to fully invest on MILC.

Despite declining sales I think Canon is still selling a healthy amount of consumer DSLRs so they are not in a hurry.

Mirrorless is here to stay and maybe it will catch on in 2016 but gradually.

 

[Potemkin_Photo]

Fire sales only happen when there is an excess supply. Canon can import a limited quantity of M10s, sell a limited quantity of M10, and not have any fire sales. After what happened with the original M, it's a safe bet that they won't import an oversupply of M10s.

As for the launch price, early adopters always pay a premium. The Canon SL1, for example, had a launch price of $800.

The G9 X, a non-enthusiast model with only a 1" sensor, has a launch price of $530.

All I can do yawn at Canon's recent releases; they make a great soporific.

**YAWN**

What makes me yawn is people screaming the same thing over and over again (I hate Canon) and expecting anyone to listen.

Now back to seeing what all the other makers are doing.

Now back to shooting with my excellent Canon gear! (I might even pick up my Sony for a bit ;-) )

Didn't say that I "hate" Canon, just that they need to up their game.

 

[MikeJ9116]

Didn't say that I "hate" Canon, just that they need to up their game.

Since Canon is the world's #1 camera maker, and have been for some time, their "game" is already "up." When it comes to "game" Canon is playing chess and you are playing checkers.

 

[ttbek]

Bing is crap in all markets, it's not markedly different in the US vs. Europe.

 

[ttbek]

You iPhone can not, at least not in an objective sense where we consider some other video products in the same ball park.

 

[zonoskar]

Ok, I hear that Bing is usable in the US. In Europe it is utterly crap

 

[ttbek]

It's not, don't know where you heard that. US is all Google. The only people using Bing are the technologically incompetent that don't know how to change their browser's search and Microsoft employees.

Google is no longer as good as they once were, their indexing is far less thorough than it once was. Still, we don't have a better option,.... but we digress and are putting this thread a little far off topic.

 

[Markintosh]

You iPhone can not, at least not in an objective sense where we consider some other video products in the same ball park.

My iPhone can shoot fantastic video FOR ME! I'm not making major motion picture with it.

I don't need my camera to have this capability on this point. But I believe if you have 4K monitors and TV everywhere and you into video — you may need a different equipment. But we are not all the same.

 

[tedolf]

If they had done that, I would have totally switched over to Fuji.

I like their Bayer sensor much better than X-trans.

Tedolph

 

[Potemkin_Photo]

Forget about the $600 price. That is just for show.

My opinion is that Canon stripped down the M10 to the core so they can sell these things for less than $300 and still make a small profit or break even.

The bottom-of-the-line T5(no I) now has a USA suggested retail price of $550, and is currently selling for $400 on AmazonUSA. I don't see the M10 going lower than that.

Well, remember that the M10 is cheaper to make fewer moving parts, etc

Canon currently has $100 Instant Savings on the M3, and may do the same thing on the M10.

Yes, my guess is that the M10 can show up Black Friday around $400 and $300 early next year.

The M1 which has better built, all new components and more parts reached the bottom for $300 with 2 kit lens, but I think Canon lost money on that one.

Canon didn't do what we said, so they lost money and then cut off the supply to the US for the M until the M10.

You think they would've learned their lesson will overhyping under-scecced products. Looks the U.S. consumer is going to teach them like daddy again. They better learn the lesson this time.

 

[crashpc]

Canon didn't do what we said, so they lost money and then cut off the supply to the US for the M until the M10.

You think they would've learned their lesson will overhyping under-scecced products. Looks the U.S. consumer is going to teach them like daddy again. They better learn the lesson this time.

They rather conclude that people don´t like mirrorless instead of learning oneself...

 

[J A C S]

Canon didn't do what we said, so they lost money and then cut off the supply to the US for the M until the M10.

You think they would've learned their lesson will overhyping under-scecced products. Looks the U.S. consumer is going to teach them like daddy again. They better learn the lesson this time.

They should hire you in their marketing department.

 

[al7arthi]

I think that the next iteration of the M would be a better competitor in the mirrorless market. I would love to see more of the design philosophy of the G5X in the next EOS M.

 

[rrccad]

Canon didn't do what we said, so they lost money and then cut off the supply to the US for the M until the M10.

You think they would've learned their lesson will overhyping under-scecced products. Looks the U.S. consumer is going to teach them like daddy again. They better learn the lesson this time.

lol .. wow.

think pretty highly of yourself do you?

 

[justmeMN]

I think that the next iteration of the M would be a better competitor in the mirrorless market. I would love to see more of the design philosophy of the G5X in the next EOS M.

I suspect that, like the G5 X, the M4 will have a built-in EVF. Then people can STFU about that issue.

The M10 has a suggested retail price that's $200 lower than the M3, so it's no surprise that it doesn't have "fancy features".

 

[Peter63]

Canon didn't do what we said,

Because that would have been a disaster!

so they lost money

I think you meant: "they made a small profit and created a large user base"

and then cut off the supply to the US for the M

Was Canon pouting because US consumers were mean to them?

until the M10.

Although mainly designed for the domestic market, I think you will be surprised at how successful it is in the US.

You think they would've learned their lesson will overhyping under-scecced products. Looks the U.S. consumer is going to teach them like daddy again. They better learn the lesson this time.

If this isn't sarcasm or humor, its just embarrassing.

If there are lessons to be learned, hopefully those that are deserving of the lesson will be paying attention.

 

[BarnET]

I think that the next iteration of the M would be a better competitor in the mirrorless market. I would love to see more of the design philosophy of the G5X in the next EOS M.

I suspect that, like the G5 X, the M4 will have a built-in EVF. Then people can STFU about that issue.

Nah they still need to fill some lens gaps before they can be considered a viable option in the mirrorless world. Especially at the higher price-points.

The M10 has a suggested retail price that's $200 lower than the M3, so it's no surprise that it doesn't have "fancy features".

The M3 didn't have fancy features like 4k video fast burst shooting or even a viewfinder. So i agree that we shouldn't expect much from them when releasing a even more watered down model.

That being said Canon reusing that same old 18mp sensor is just pathetic.