We'll know about Nikon 1 in a few days it seems.

[Borami]

A DPR reader:

Will there be any interviews with Nikon senior management? I'd like to see some proper hard questions about the direction of the Nikon 1 system!

Barney Britton of DPR:

We had a lengthy interview with senior figures from Nikon on Thursday and we'll have that published on the site in the next few days.

 

[D300SandV1shooter]

A DPR reader:

Will there be any interviews with Nikon senior management? I'd like to see some proper hard questions about the direction of the Nikon 1 system!

Barney Britton of DPR:

We had a lengthy interview with senior figures from Nikon on Thursday and we'll have that published on the site in the next few days.

Let's hope that is more than the usual 'attack with a feather duster' DPR editorial approach.

 

[Crashton]

No reason to attack with a feather duster or a baseball bat. I'm sure Nikon knows what is best for us. It will be interesting to read the comments, but I think we have no effect on what Nikon does.

 

[justmeMN]

It will be interesting to see what he has to say. Corporate executives are well practiced in talking around questions, rather than actually answering them.

 

[Borami]

I'm sure Nikon knows what is best for us.

Not sure about that but they'll do what they 'think' is best for them. Most likely we'll find out Nikon's vision on mirrorless, so it'll be interesting.

--
borami

 

[Sangster]

China is a big growth market for camera makers and maybe crucial for N1's survival. It would be interesting to know how N1 is selling over there but I doubt if Nikon executives are going to disclose anything specific.

 

[myotisone]

You can read what they said last year here.

http://www.dpreview.com/articles/3639917149/cp-2015-nikon-interview-we-learned-from-the-d600-episode

Cheers,

Graham

 

[Borami]

You can read what they said last year here.

http://www.dpreview.com/articles/3639917149/cp-2015-nikon-interview-we-learned-from-the-d600-episode

Cheers,

Graham

Thanks for the link. Very interesting read. Back then they sounded fully committed to N1 as the mirrorless system. Probably DL was in development back then. I want to know what the 'further evolution' of Nikon 1 was: DL or continuation of N1, or even complementary coexistence, which I think is possible. A new flagship N1 body based on DL will be needed. Maybe with the next generation 1" sensor?

--
borami

 

[DesertCat]

Comments in their imaging resource interview last year were also revealing. At that time it seemed that they they thought the S & J series were in a very competitive market where it was difficult for them to make money, but that they were taking steps to address that (cheaper J5 is my guess, it came a few months later). If anything, it seemed like they were happier with the response to the V3, especially with the 70-300 CX lens and the margins they could charge for those solutions.

http://www.imaging-resource.com/new...s-future-wavefront-based-lens-design-d750-fix

That interview alone makes me somewhat positive regarding a future V-series camera... but a lot can change in a year. At this point, I think they have to be very sure to release a V-series camera that can do something that the new DL compacts cannot. We already have the 70-300 CX lens that gives more reach. I think they also have to offer an even better sensor and one or more fast zooms for the CX mount. It does make me wonder if they may release the PF version of the 70-300 CX so that they have an even lighter and more portable super zoom. If they do release a V4 and/or new lenses, I expect the prices will be high, causing many to wail on these forums, but it seems Nikon likes the high margins they can charge for the V3 (and apparently enough people pay it).

 

[Sangster]

You can read what they said last year here.

http://www.dpreview.com/articles/3639917149/cp-2015-nikon-interview-we-learned-from-the-d600-episode

Cheers,

Graham

No mention of China market in the link. But I found a few interesting CIPA slides:


Growing trend towards ILCs in Asia

[ATTACH alt="...and of the ILCs shipped to Asia a higher percentage tend to be "non-reflex" (mirrorless)"]1197952[/ATTACH]
...and of the ILCs shipped to Asia a higher percentage tend to be "non-reflex" (mirrorless)


unit shipments to Europe, Americas, Asia converging. Success in Asia is just as important as Europe, Americas

Without any Nikon specific data it is impossible to draw a conclusion on N1's future but given the broader trends disclosed by CIPA I would guess N1's future depends a lot on how well it is selling in China (given China is the biggest market in Asia ex. Japan).



--
"No matter how elegant the subject, an image requires something more than a literal recording of that scene. It needs a moment a gesture or light or color to add that third dimension and make it memorable." - Annie Griffiths

 

[Raist3d]

http://www.dpreview.com/forums/post/57337450

 

[Borami]

You can read what they said last year here.

http://www.dpreview.com/articles/3639917149/cp-2015-nikon-interview-we-learned-from-the-d600-episode

Cheers,

Graham

No mention of China market in the link. But I found a few interesting CIPA slides:


Growing trend towards ILCs in Asia

[ATTACH alt="...and of the ILCs shipped to Asia a higher percentage tend to be "non-reflex" (mirrorless)"]1197952[/ATTACH]
...and of the ILCs shipped to Asia a higher percentage tend to be "non-reflex" (mirrorless)


unit shipments to Europe, Americas, Asia converging. Success in Asia is just as important as Europe, Americas

Without any Nikon specific data it is impossible to draw a conclusion on N1's future but given the broader trends disclosed by CIPA I would guess N1's future depends a lot on how well it is selling in China (given China is the biggest market in Asia ex. Japan).

--
"No matter how elegant the subject, an image requires something more than a literal recording of that scene. It needs a moment a gesture or light or color to add that third dimension and make it memorable." - Annie Griffiths

Asian market can become huge, even bigger than US or EU. But, the way N1 positioned in Asian markets currently, as a small and cute but artistically capable camera, is not encouraging as a serious camera. Too trendy and no substance of a system. The size of the camera can be a big advantage in Asian market but the enthusiasts there just as US and EU are looking for fully featured camera not a compromised small camera. Even though the price might be high, the system must be just as fully featured as at least the mid-range DSLR models, with weather sealed body and bright lens options. If Nikon wants N1 to continue they need to understand people could pay for top of the line V series and quality lenses but it could take away some of their DSLR business.

--
borami

 

[AvTvISO]

This does not prove anything!..

You link to this input again again…

Should we take it as a fact?

 

[Raist3d]

This does not prove anything!..

You link to this input again again…

Should we take it as a fact?

I am only answering and pointing it out when I think someone may have missed it. I called it a data point, not a categoric conclusion. Unless the poster is a liar, I would take as a fact that the conversation and his observations did happen.

You can make of that what you will.

 

[Microshooter]

Ricardo,

I worked in Tokyo Ginza for 6 or 8 months several years ago. One of my roles was to orient the new American workers to the Japanese business culture. The clinching of teeth with open lips and inward breathing is a way for the Japanese 'save face/be polite' without having to say 'no' or telling something that they are not allowed to say. Either because it is not for public knowledge or because it is not in their place to say it. That gesture can be taken a few different ways....but admittedly it is most often used when avoiding saying 'no' or something negative. But not exclusively.

--
Dan
"I never read, I just look at pictures"- Andy Warhol
Currently shoot with Nikon D800, V1/V2, Sony HX400V, Lumix ZS40 & LX7

 

[Sangster]

You can read what they said last year here.

http://www.dpreview.com/articles/3639917149/cp-2015-nikon-interview-we-learned-from-the-d600-episode

Cheers,

Graham

No mention of China market in the link. But I found a few interesting CIPA slides:


Growing trend towards ILCs in Asia

[ATTACH alt="...and of the ILCs shipped to Asia a higher percentage tend to be "non-reflex" (mirrorless)"]1197952[/ATTACH]
...and of the ILCs shipped to Asia a higher percentage tend to be "non-reflex" (mirrorless)


unit shipments to Europe, Americas, Asia converging. Success in Asia is just as important as Europe, Americas

Without any Nikon specific data it is impossible to draw a conclusion on N1's future but given the broader trends disclosed by CIPA I would guess N1's future depends a lot on how well it is selling in China (given China is the biggest market in Asia ex. Japan).

--
"No matter how elegant the subject, an image requires something more than a literal recording of that scene. It needs a moment a gesture or light or color to add that third dimension and make it memorable." - Annie Griffiths

Asian market can become huge, even bigger than US or EU. But, the way N1 positioned in Asian markets currently, as a small and cute but artistically capable camera, is not encouraging as a serious camera. Too trendy and no substance of a system. The size of the camera can be a big advantage in Asian market but the enthusiasts there just as US and EU are looking for fully featured camera not a compromised small camera. Even though the price might be high, the system must be just as fully featured as at least the mid-range DSLR models, with weather sealed body and bright lens options. If Nikon wants N1 to continue they need to understand people could pay for top of the line V series and quality lenses but it could take away some of their DSLR business.

--
borami

We do not know how it is marketed in China (price/positioning/target audience) and Nikon will not likely reveal how well the N1 is doing in China for competitive reasons.

Why did Nikon set up the N1 factory in China in the first place? Was it to guard against currency risks in the primary target market for the CX products?? Speculating is fun.

I just looked at the Nikon China website and they have a couple trucks going around the country to showcase products. N1 is in the lineup. No D5s.



Source: Nikon China caravan tour

--
"No matter how elegant the subject, an image requires something more than a literal recording of that scene. It needs a moment a gesture or light or color to add that third dimension and make it memorable." - Annie Griffiths

 

[Borami]

We do not know how it is marketed in China (price/positioning/target audience)

In Japan and Korea, based on past commercials they seemed to be targeting artsy women. Most likely the same for China.





--
borami

 

[Sangster]

We do not know how it is marketed in China (price/positioning/target audience)

In Japan and Korea, based on past commercials they seemed to be targeting artsy women. Most likely the same for China.



--
borami

S and J lines likely targetted at youthful female audience given the variety of colors available.

Did you notice in the link to the Nikon China roadshow the description says 5 distinct models will be available on display (using Google translate)??

There are only 4 models of N1: V3, J3, S2, AW1. Could Nikon be working an unannounced N1???

--
"No matter how elegant the subject, an image requires something more than a literal recording of that scene. It needs a moment a gesture or light or color to add that third dimension and make it memorable." - Annie Griffiths

 

[Borami]

We do not know how it is marketed in China (price/positioning/target audience)

In Japan and Korea, based on past commercials they seemed to be targeting artsy women. Most likely the same for China.



--
borami

S and J lines likely targetted at youthful female audience given the variety of colors available.

Did you notice in the link to the Nikon China roadshow the description says 5 distinct models will be available on display (using Google translate)??

There are only 4 models of N1: V3, J3, S2, AW1. Could Nikon be working an unannounced N1???

--
"No matter how elegant the subject, an image requires something more than a literal recording of that scene. It needs a moment a gesture or light or color to add that third dimension and make it memorable." - Annie Griffiths

You're right, it says 5 models will be on display. Don't know what to make of this. They wouldn't display a brand new model that's not even announced.

--
borami

 

[Satyaa]

... At this point, I think they have to be very sure to release a V-series camera that can do something that the new DL compacts cannot.

The V5 should be at the top of 1" cameras of any brand, like the D500 in APSC line (skip V4, just like D400)