Steady Rolling
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My understanding is that the development of a (quality) 3X zoom was a big breakthrough, and that at the time, the popular normal zoom was 35-70mm.
I have speculated that Nikon just stuck with the 70mm end of it once they could get to 3X well. But this doesn't make a lot of practical sense. I can see why folks want 24mm at one end, but 28-85mm would be more of a "normal" lens, and the 12-24mm lens could just as well be a 14-28mm. In fact, it might even be somewhat more useful, e.g., given size savings.
28mm is pretty much everything you'd want at the wide end, unless you need to get really wide, and 85mm is a more useful long end than 70mm.
I have speculated that Nikon just stuck with the 70mm end of it once they could get to 3X well. But this doesn't make a lot of practical sense. I can see why folks want 24mm at one end, but 28-85mm would be more of a "normal" lens, and the 12-24mm lens could just as well be a 14-28mm. In fact, it might even be somewhat more useful, e.g., given size savings.
28mm is pretty much everything you'd want at the wide end, unless you need to get really wide, and 85mm is a more useful long end than 70mm.