PR: Canon #1 in FF, #1 in APS-C, and...

[justmeMN]

Canon Continues Leadership of DSLR Camera Market With A Dominating Performance at the Big Game in Minnesota

MELVILLE, N.Y., February 6, 2018 – In 2017, Canon U.S.A., a leader in digital imaging, was the number one selling Full-Frame Interchangeable Lens Camera (ILC) brand and APS-C ILC brand in the U.S., according to The NPD Group. Canon has been number one worldwide in these camera segments for the last 14 years, based on a global Canon survey. February 4th showed that 2018 is off to a great start for Canon, as top sports photographers from across the country gathered in Minnesota to cover the big game between the teams from Philadelphia and New England. An estimated 80 percent of the photographers in the stadium used Canon EOS DSLR cameras and EF lenses, and Canon’s iconic white lenses filled the sidelines from the opening kickoff to the final whistle. In addition to the photographers on the sidelines, Canon’s line of HD broadcast lenses were also used extensively to help deliver the game to nearly 110 million television viewers.

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www.usa.canon.com

 

[davev8]

Canon Continues Leadership of DSLR Camera Market With A Dominating Performance at the Big Game in Minnesota

MELVILLE, N.Y., February 6, 2018 – In 2017, Canon U.S.A., a leader in digital imaging, was the number one selling Full-Frame Interchangeable Lens Camera (ILC) brand and APS-C ILC brand in the U.S., according to The NPD Group. Canon has been number one worldwide in these camera segments for the last 14 years, based on a global Canon survey. February 4th showed that 2018 is off to a great start for Canon, as top sports photographers from across the country gathered in Minnesota to cover the big game between the teams from Philadelphia and New England. An estimated 80 percent of the photographers in the stadium used Canon EOS DSLR cameras and EF lenses, and Canon’s iconic white lenses filled the sidelines from the opening kickoff to the final whistle. In addition to the photographers on the sidelines, Canon’s line of HD broadcast lenses were also used extensively to help deliver the game to nearly 110 million television viewers.

https://www.usa.canon.com/internet/...ails/2018/20180206-big-game/20180206-big-game

its all lies ...how can this be? everybody know people have been leaving canon in droves for years..there cannot be anyone left by now.... they don't inavate ,no 4K on most cameras and naff sensors ................................................................... ;-)

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My 5D IS a MK1 classic
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There is no argument for FF vs APS-c (or m43) with shallow DOF..as it's a law of physics and a very subjective personal thing if you want to make use of the shallow DOF only FF can offer
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Political correctness....somebody being offended on someone else's behalf....who that someone doesn't give a damn in the first place ....David Appleton
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quoting irrefutable facts may get you branded a racist ..even if no race is involved .......David Appleton

 

[FrancoD]

Yes, fake news.

If you want to know all about Canon, just read the expert opinions posted here.

 

[CarlosMP]

This just in, McDonalds is #1 in Hamburger and #1 in French Fry sales....

 

[justmeMN]

CarlosMP wrote: This just in, McDonalds is #1 in Hamburger and #1 in French Fry sales....

Full-frame cameras aren't hamburgers, and Canon cameras are used by more professional photographers than any other brand.

 

[FrancoD]

CarlosMP wrote: This just in, McDonalds is #1 in Hamburger and #1 in French Fry sales....

Full-frame cameras aren't hamburgers, and Canon cameras are used by more professional photographers than any other brand.

I took it to mean that finding Canon to be N1 (again) was a given.

 

[RubberDials]

CarlosMP wrote: This just in, McDonalds is #1 in Hamburger and #1 in French Fry sales....

Full-frame cameras aren't hamburgers, and Canon cameras are used by more professional photographers than any other brand.

It's an analogy - McDonald's has huge market share but their products are not the best.

I'd be careful suggesting that more professional photographers use Canon than any other brand - they are dominant in sports but professional photography covers a wide range of genres and styles. Product photography is dominated by medium format for example.

 

[CarlosMP]

CarlosMP wrote: This just in, McDonalds is #1 in Hamburger and #1 in French Fry sales....

Full-frame cameras aren't hamburgers, and Canon cameras are used by more professional photographers than any other brand.

It's an analogy - McDonald's has huge market share but their products are not the best.

I'd be careful suggesting that more professional photographers use Canon than any other brand - they are dominant in sports but professional photography covers a wide range of genres and styles. Product photography is dominated by medium format for example.

Correct, Canon cameras are available everywhere and there brand is well recognized.

That is why they are #1, not because their cameras are superior. Its those laurels they

are resting on which give us a few great cameras and the rest of their products are

'good' enough.

 

[RedFox88]

CarlosMP wrote: This just in, McDonalds is #1 in Hamburger and #1 in French Fry sales....

Full-frame cameras aren't hamburgers, and Canon cameras are used by more professional photographers than any other brand.

It's an analogy - McDonald's has huge market share but their products are not the best.

cheap fatty foods are hardly comparable to high end equipment

 

[mandm]

So what color is your #1 selling Toyota, white or black as they are tied in sales or did you go crazy with Silver, the #3 color!

I'm embarrassed, the model car I have is only .03% of US sales, I guess I need to get rid of it and get a Toyota as I want to own #1 also.

 

[RubberDials]

CarlosMP wrote: This just in, McDonalds is #1 in Hamburger and #1 in French Fry sales....

Full-frame cameras aren't hamburgers, and Canon cameras are used by more professional photographers than any other brand.

It's an analogy - McDonald's has huge market share but their products are not the best.

cheap fatty foods are hardly comparable to high end equipment

a camera is not actually being compared to a hamburger, redfox, it's a metaphor. Like saying life's like a box of chocolates - life isn't actually made out of chocolate - well, mine isn't anyway.

 

[Mackiesback]

CarlosMP wrote: This just in, McDonalds is #1 in Hamburger and #1 in French Fry sales....

Full-frame cameras aren't hamburgers, and Canon cameras are used by more professional photographers than any other brand.

It's an analogy - McDonald's has huge market share but their products are not the best.

cheap fatty foods are hardly comparable to high end equipment

a camera is not actually being compared to a hamburger, redfox, it's a metaphor. Like saying life's like a box of chocolates - life isn't actually made out of chocolate - well, mine isn't anyway.

It’s a shame that simple things like this require an explanation, but.....here we are.

 

[FrancoD]

CarlosMP wrote: This just in, McDonalds is #1 in Hamburger and #1 in French Fry sales....

Full-frame cameras aren't hamburgers, and Canon cameras are used by more professional photographers than any other brand.

It's an analogy - McDonald's has huge market share but their products are not the best.

I'd be careful suggesting that more professional photographers use Canon than any other brand - they are dominant in sports but professional photography covers a wide range of genres and styles. Product photography is dominated by medium format for example.

Correct, Canon cameras are available everywhere and there brand is well recognized.

That is why they are #1, not because their cameras are superior. Its those laurels they

are resting on which give us a few great cameras and the rest of their products are

'good' enough.

There is a small chance that they are available everywhere because that is the brand people want to buy.

When I was in retail , Canon offered the lowest margins but having a fast turnover more than made up for that.

Same for when we stocked Apple products.

Our mark up was 8% (mark up not profit margin...) with no rebates or other incentives. We stocked the brand because it sold itself.

 

[Nicolas06]

I'd be careful suggesting that more professional photographers use Canon than any other brand - they are dominant in sports but professional photography covers a wide range of genres and styles. Product photography is dominated by medium format for example.

I never got that, maybe because I don't understand what product photography is. For me it is to get the shots for e-commerce websites like amazon and alike and you mostly need lighting gear ... Sure there also the classical ads, and maybe there lot of MF there, but I'd be surprised if overall for the pratice these was a majority (>50%) of products shots in magazines and on e-commerce webshots taken with MF... Even 50% of the revenue made with it if not in volume.

 

[Pepege]

life isn't actually made out of chocolate

It‘s not? Damn.

Great forum. You always learn something... About people, buying behaviour, sometimes even photography and now chocolate!

 

[maadfw]

CarlosMP wrote: This just in, McDonalds is #1 in Hamburger and #1 in French Fry sales....

Full-frame cameras aren't hamburgers, and Canon cameras are used by more professional photographers than any other brand.

It's an analogy - McDonald's has huge market share but their products are not the best.

I'd be careful suggesting that more professional photographers use Canon than any other brand - they are dominant in sports but professional photography covers a wide range of genres and styles. Product photography is dominated by medium format for example.

You can take the analogy to suit your opinion because it is not based on real correlation. Here is another analogy. Toyota sells more cars than Yugo.

-maadfw

 

[RedFox88]

CarlosMP wrote: This just in, McDonalds is #1 in Hamburger and #1 in French Fry sales....

Full-frame cameras aren't hamburgers, and Canon cameras are used by more professional photographers than any other brand.

It's an analogy - McDonald's has huge market share but their products are not the best.

cheap fatty foods are hardly comparable to high end equipment

a camera is not actually being compared to a hamburger, redfox, it's a metaphor.

Yes it is. Try a more relevant comparison

 

[Yxa]

CarlosMP wrote: This just in, McDonalds is #1 in Hamburger and #1 in French Fry sales....

Full-frame cameras aren't hamburgers, and Canon cameras are used by more professional photographers than any other brand.

It's an analogy - McDonald's has huge market share but their products are not the best.

cheap fatty foods are hardly comparable to high end equipment

But we where talking Canon here...

 

[caterpillar]

CarlosMP wrote: This just in, McDonalds is #1 in Hamburger and #1 in French Fry sales....

Full-frame cameras aren't hamburgers, and Canon cameras are used by more professional photographers than any other brand.

It's an analogy - McDonald's has huge market share but their products are not the best.

I'd be careful suggesting that more professional photographers use Canon than any other brand - they are dominant in sports but professional photography covers a wide range of genres and styles. Product photography is dominated by medium format for example.

Correct, Canon cameras are available everywhere and there brand is well recognized.

That is why they are #1, not because their cameras are superior. Its those laurels they

are resting on which give us a few great cameras and the rest of their products are

'good' enough.

There is a small chance that they are available everywhere because that is the brand people want to buy.

When I was in retail , Canon offered the lowest margins but having a fast turnover more than made up for that.

Same for when we stocked Apple products.

Our mark up was 8% (mark up not profit margin...) with no rebates or other incentives. We stocked the brand because it sold itself.

I tend to believe your statements. I am not in retail, but there is a heavy discounting on Canon cameras, especially the low and mid level ones. The M series is

We were thought in grad school that when the product is mature and you want to elbow out the competitors, the best strategy is release a slew of products rapidly and in a short span of time, to divert the attention from the competitors by having "new" models coming out often. Add to some deep price discounts to that and you might just prevent migration or push those who do not know much about it, to simply go for the lowest cost or those with the most in display.

In our country, the M6 kit is about U$800, maybe minus U$50-80 in some stores. The M5 just dropped to around u$900 recently, maybe minus U$50-80 in some stores too. When I look at the Canon FS, I see the profit margins down or low vs Sony or other brands. Yes, the sales numbers are up, but the profit is thin.

Also, if history is any indicator, I remember Kodak was selling cameras well in its heydey. Who knew that they were not really making money. Even their pro DSLR outsold the 1Ds and 1D lines then. The moral lesson is, I would not put too much stock in these reports, especially these are local or in one area.

The reality is, if indeed DSLRs are doing well as a whole, then there is no need for the M line. There is no need to work on getting a 35FF MILC. There is no need for another M50 (rumored).

The truth is - MILC is the future and Canon is just milking a mature tech/product while they can. They are behind tech. So, they are just doing diversionary selling to remain relevant. Because if they do have the tech, they would have released it in 2017. They needed the time to do the R&D to catch up. My guess is they will have something on teh 2nd half of 2018, not earlier. The trouble is they became complacent. You just don't turn on a dime to come out with a digic 8 processor on par with the Venus, Bionz, etc of your copetitors. You just don't come up with IBIS overnight if you haven't done the homework way back in 2012-2013. You don't just turn out a sensor to DSP/processor in a year if you haven't been working at it in earnest for years.

What Canon has for it is only the DPAF. And it's name. That's it. But in time, people will know that the emperor is not wearing any clothes. If Canon cannot come up with anything viable in 2018, their competitors will not be visible anymore in front of them. Then, like Kodak, just like that, it falls apart. That is how it is with Giants most often. It's not a slow degradation. Somehow they can push things and have a semblance of leadership or no problem. But if the weakness is within, it can drag for years with no signs of anything wrong, till the whole thing collapses. Minolta was another similar case. All seems to be all right, till one day, they were up for sale. With Canon, the weakness was fairly obvious (as with Kodak then).

 

[MikeJ9116]

CarlosMP wrote: This just in, McDonalds is #1 in Hamburger and #1 in French Fry sales....

Full-frame cameras aren't hamburgers, and Canon cameras are used by more professional photographers than any other brand.

It's an analogy - McDonald's has huge market share but their products are not the best.

I'd be careful suggesting that more professional photographers use Canon than any other brand - they are dominant in sports but professional photography covers a wide range of genres and styles. Product photography is dominated by medium format for example.

Correct, Canon cameras are available everywhere and there brand is well recognized.

That is why they are #1, not because their cameras are superior. Its those laurels they

are resting on which give us a few great cameras and the rest of their products are

'good' enough.

There is a small chance that they are available everywhere because that is the brand people want to buy.

When I was in retail , Canon offered the lowest margins but having a fast turnover more than made up for that.

Same for when we stocked Apple products.

Our mark up was 8% (mark up not profit margin...) with no rebates or other incentives. We stocked the brand because it sold itself.

I tend to believe your statements. I am not in retail, but there is a heavy discounting on Canon cameras, especially the low and mid level ones. The M series is

We were thought in grad school that when the product is mature and you want to elbow out the competitors, the best strategy is release a slew of products rapidly and in a short span of time, to divert the attention from the competitors by having "new" models coming out often. Add to some deep price discounts to that and you might just prevent migration or push those who do not know much about it, to simply go for the lowest cost or those with the most in display.

In our country, the M6 kit is about U$800, maybe minus U$50-80 in some stores. The M5 just dropped to around u$900 recently, maybe minus U$50-80 in some stores too. When I look at the Canon FS, I see the profit margins down or low vs Sony or other brands. Yes, the sales numbers are up, but the profit is thin.

Also, if history is any indicator, I remember Kodak was selling cameras well in its heydey. Who knew that they were not really making money. Even their pro DSLR outsold the 1Ds and 1D lines then. The moral lesson is, I would not put too much stock in these reports, especially these are local or in one area.

The reality is, if indeed DSLRs are doing well as a whole, then there is no need for the M line. There is no need to work on getting a 35FF MILC. There is no need for another M50 (rumored).

The truth is - MILC is the future and Canon is just milking a mature tech/product while they can. They are behind tech. So, they are just doing diversionary selling to remain relevant. Because if they do have the tech, they would have released it in 2017. They needed the time to do the R&D to catch up. My guess is they will have something on teh 2nd half of 2018, not earlier. The trouble is they became complacent. You just don't turn on a dime to come out with a digic 8 processor on par with the Venus, Bionz, etc of your copetitors. You just don't come up with IBIS overnight if you haven't done the homework way back in 2012-2013. You don't just turn out a sensor to DSP/processor in a year if you haven't been working at it in earnest for years.

What Canon has for it is only the DPAF. And it's name. That's it. But in time, people will know that the emperor is not wearing any clothes. If Canon cannot come up with anything viable in 2018, their competitors will not be visible anymore in front of them. Then, like Kodak, just like that, it falls apart. That is how it is with Giants most often. It's not a slow degradation. Somehow they can push things and have a semblance of leadership or no problem. But if the weakness is within, it can drag for years with no signs of anything wrong, till the whole thing collapses. Minolta was another similar case. All seems to be all right, till one day, they were up for sale. With Canon, the weakness was fairly obvious (as with Kodak then).

Canon walks a line between technology and profitability and they adjust either side as needed to retain their position in what they think is the "butter zone." When they need technology improvements they do it, When they don't need it they don't do it. They held off with on-chip ADC until they couldn't no longer and then we see it being incorporated in all their new sensors (6D2 excluded). Canon has very likely done R&D on IBIS, 4k etc. and are much closer to rolling out new technology than one would think. Canon makes their products only as complicated as they need to in order to keep profitability at an acceptable level.

Right now, I look at Nikon, Panasonic, Olympus etc. and find their financial situation far more tenuous than Canon's. Even Sony has issues in meeting Canon's financial health status. Anything can happen but I wouldn't bet too much on Canon having a catastrophic financial meltdown anytime soon.