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These can be recreated with a smartphone.
But you do need a long seamless background that comes down and curves onto the floor for the model to stand on. You notice there is no line in the background where the horizontal surface meets the vertical. So, yes, you do need some special equipment.These can be recreated with a smartphone.
And you need an understanding of lighting methods that can achieve that particular result. Could be accomplished by shooting outdoors in open shade, or indoors with huge windows, or with artificial continuous light, or with flash. In the latter cases you would also need diffusers and light stands.But you do need a long seamless background that comes down and curves onto the floor for the model to stand on.These can be recreated with a smartphone.
Strong light coming from above left too, according to the shadows on the backdrop.Looks like a big umbrella fairly distant with an additional soft light source to the right. Long seamless paper and a medium tele focal length . 100 to 150mm? Shot is below eye level a
Camera square to the model.
A smartphone doesn’t have diffused lighting, seamless backgrounds, and a studio with 15’ ceilings.These can be recreated with a smartphone.
Diffused lighting from left and Seamless background paper with a deep background depth to avoid body shadows. The only shadows are from feet and lower legs. The models are not close to the back wall as it seems.


Pseudo?I think you need the new 100MP Fuji pseudo MF
Yes, pseudo. Should be pretty self-explanatory.Pseudo?I think you need the new 100MP Fuji pseudo MF
An important aspect to get the same look is that your 2 photos were shot with the camera at about waist height and perpendicular to the models which is what I also try to do when photographing people.I am a beginner photographer and I would like to take pictures for my website similar to the pictures by GANNI and was wondering what lighting and camera and extra equipment you would need to take those type of pictures. I attached the pictures I’m referring to

You need a huge space, seamless background. A Canon EOS 350D + 18-55 lens, 2 x 500 ws strobes, light stands, 2x big softboxes will do for camera and lighting equipment.