Miss Sophie
Leading Member
If the quote "Frankly if Olympus carry on in the way they have for the last month or so you'll be lucky to see a review here." is indeed the official position of DPReview, I'm amazed. It constitutes nothing short of admitting to journalistic corruption. Credibility is everything in journalism. Once you undermine yours in the way the above quote does, you are no longer credible.
It is true that camera manufacturers do all they can to influence the media. That's their job. But once the media, in this case DPReview, start letting the way they are treated by those manufacturers influence their editorial judgement, they are on a slippery slope. If not getting a camera to preview is enough to change DPReviews editorial judgement, what happens if a manufacturer tries to manipulate coverage through increasing or decreasing advertising on the site? A credible editor should of course be able to categorically deny ever being influenced by camera manufacturers. If the above quote is correct, that credibility is unfortunately lost, and we as readers of the material on this site are left to wonder who actually controls the information here, and for what reasons.
Sophie.
It is true that camera manufacturers do all they can to influence the media. That's their job. But once the media, in this case DPReview, start letting the way they are treated by those manufacturers influence their editorial judgement, they are on a slippery slope. If not getting a camera to preview is enough to change DPReviews editorial judgement, what happens if a manufacturer tries to manipulate coverage through increasing or decreasing advertising on the site? A credible editor should of course be able to categorically deny ever being influenced by camera manufacturers. If the above quote is correct, that credibility is unfortunately lost, and we as readers of the material on this site are left to wonder who actually controls the information here, and for what reasons.
Sophie.