Amusingly enough, if you take the JPEGs created by the Sony digital
series of cameras (in "Standard" mode as you put it; some of them
don't have a selection mode, like the S70) and re-save them in
Photoshop 6.0 using the exact same quality settings , you get
220KB images!
How do you know that you're using the same quality settings in
Photoshop? There is no way to know this as everyone's "scale" is
implemented differently. It doesn't work like this, unless I'm
mistaking what it is that you're saying.
Photoshop 6.0's quality settings go from 1 to 12 (5.0's went from 1 to 10). Twelve is the maximum; this level of JPEG compression is practically non-lossy, and results in huge files.
I don't think the "scale" is implemented differently here; JPEG is JPEG is JPEG. The Sony doesn't use that odd JPEG format... what's it call, JFIF or something like that. A JPEG compatible "clone" I guess, which isn't readable as a native JPEG. Blah. My point is, we
DO have new JPEG add-on technologies like JPEG Optimised, and JPEG Progressive, which can greatly decrease (or increase) the size of the file. I've seen Optimised result in larger files, but 95% of the time, it drops the size down (on larger resolution images) by about 25%.
What I'm referring to is the fact that the camera is spitting out so-called "compressed" images (JPEG) onto the MS, in 1280x960, which are anywhere between 500 and 600KB.
These same pictures can be taken down to practically 150KB under compression level 10 in Photoshop 6.0 (I won't bother with 12, unless there's a major colour gradient across a flat surface; rainbows or the like come to mind). This makes me wonder what kind-of ASIC Sony is using in their cameras; these images, on an S70,
should be about 200-300KB using the least lossy compression setting there is. Yet they're twice that size.
It is this that I find amusing. This is PURE** heresy: I wonder if the reason is that Sony wishes for you to buy more MemorySticks rather than fit as much possible onto one. Marketing ploy anyone? It's just an idea.
I've yet to figure out exactly why this is. It's highly likely
that Sony either picked a very poorly engineered JPEG compression ASIC
Nuh-uh... Sony has one of the best algorithms going when it comes
to JPEG compression. This is why their images are so free of JPEG
artifacts in comparison to other cameras. This is one thing that is
not a problem with Sony cameras.
I'm not necessarily arguing the "algorythm" here. I'm referring to the actual JPEG compression ASIC. There is a little IC (a chip ;-) ) inside the camera which is doing all of the compression work for JPEGs and MPEGs. This chip, obviously, permits settings of sorts to be passed to it (compression level being the primary). I want to know what ASIC Sony is using, and why it results in such gargantuan JPEGs.
In support of your question though, I've also looked at the TIFFs the S70 can spit out. Good lord. Definitely TIFF, that's for sure!

They do look great (no compression; well, that particular TIFF implementation isn't doing compression -- there ARE compressed TIFFs), but you waste the majority of your MS. JPEG is indeed the best choice for media like the MS. Ditto with MPEG. Now if I could just find out what they're using inside the little bugger!
