Wouldn't it be great if Nikon would finally share their premium SLR
bodies (F100 & F5) with Kodak and Fuji?
The resulting Kodak FF DSLR would be sensational!
Yeah, and that would eat even more into Nikon DSLR revenues.
Whatever money Nikon makes from selling Kodak or Fuji their parts
is a fraction of the money Nikon makes from selling its own Nikon
bodies. There's definitely money in selling DSLR bodies.
Otherwise, why would Fuji and Kodak even bother with the
substantial R&D and marketing investment? And with the rise of
Kodak and Fuji, that comes at the expense of Nikon. Sure, some say
Nikon still makes money off of the sale of lenses with those Kodak
and Fuji bodies. But that's an empty savior. After all, whether
you were going to buy a Kodak body or a Nikon body, you were going
to buy Nikon lenses anyways, right? So in a case like that, the
sale of lenses does not make up for the lost revenue that would
have come from the sale of that Nikon body that was instead passed
up for a Kodak body.
Think about it. If what Kodak and Fuji offered were as good or
better than what Nikon offered, but in the same premium Nikon
bodies, would you still buy Nikon? Probably not. So while today,
Nikon are making $100 million from Nikon DSLR bodies and $100
million from Nikon lenses (hypothetically), eventually it becomes
$33 million from Nikon DSLR bodies (because $33 million went to
Fuji and $33 million went to Kodak), while $100 million was still
made from Nikon lenses. So in this example, Fuji and Kodak bled
off $66 million dollars of Nikon's revenue. And only a small
fraction of that $66 million dollars comes back to Nikon in the
sale of parts to Fuji or Kodak.
So there's a definite reason why it would not be to Nikon's
advantage to offer Nikon premium bodies to Kodak or Fuji.