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I clearly see a difference between 8K video viewed in 4K and 4K shot videos in 4K. So do the many people I show comparisons to (not a representative sample of consumers!).Great video but 8K just is not worth it and its unlikely it ever will be in anything outside of full frame CMOS and even then downsizing it to 4K or archival is the primary goal. Unless youre 4 feet from a 60 inch 8K screen youre not going to see the difference between it and an 4K one, but your wallet will.
Much of the slight difference between 8K and 4K in this example are due to 8K being given 3-4x the bitrate from youtubes codec. The resolution power between them is virtually same due to action camera hardware limitations compounded by the fact like 12 people have 8K screens due to the reason mentioned above; not worth. I would go so far as to say its a scam to get people to buy, when in fact consumers need to get smarter about this stuff and demand features that actually matter, like standardizing 120hz displays high nit and 10bit or more good quality HDR standards. Not to mention good color accuracy and