Anyone to everyone. Even for users like us, there needs to be a real machine out there that can at the very least be on par against the very best the competition has to offer. The a1 is currently a thing. You can't defend against the detractors when you have no ground to stand on.I think it would be better for Nikon to release a 4000$ R5 competitor first and then release something similar to A1. It would help them a lot more financially.The flagship is a statement of intent, a showcase of what the company is capable of.I really don't understand why Nikon needs Z9 to be in the ML game. An A1 competitor is only for the few working pro's, most consumers will never ever buy an A1 or a Z9. Canon themselves explained that the reason they have made a lot more revenue is due to R5 and R6. The prosumer cameras are the important models, not the flagships. If Nikon had an R5 competitor, it would be much better for the company than having an A1 competitor.
It also tells us what to expect for the next generation bodies like the Z 7iii and Z 6iii prosumer bodies and because of that it's also a marketing tool. It's there to help sell those bodies further down the line, that there's the reassurance that there's a path of progression that doesn't stop at the prosumer bodies.
This first generation Z9 is even more so important. Nikon needs it out to shut the naysayers up. They need it to tell the world they've finally shaken the cobwebs, finally arrived and ready to take over the F-mount, and are ready to go toe to toe against Sony and Canon.
And who in their right mind doubted that Nikon wouldn't be able to release something like Z9 anyway? It's tech. It's available to everyone. Buy or develop a stacked sensor, buy or develop a faster CPU and you have one. I know it's not this simple but basically every camera manufacturer can build a Z9 as long as they know someone will buy this. The tech is out there. Building this in 2017 would have been difficult, doing it in 2021 is expected. It was just a question of when, not if.
So after we get the Z9, just as the D850 came after the D5 and inheriting the D5's innards like the expeed 5 and af module, so will the Z6iii and Z7iii inherit the Z9's innards. You release the top of the line halo product first and then work your way down the line and start the cycle proper. The cycle then repeats when it's time for the Z9ii to usher in the next generation tech.
More importantly, you milk the money from those who can't wait. If you instead release the $6.5k body later than the $4k body, chances are there'll be people who settled for the $4k body and have no more appetite for the $6.5k body. If the Z9 does what it allegedly does, there will a performance gap leap over the current generation 2 bodies. That together with the fact that this is also the first of it's line, the hunger for something better than the gen 2 bodies is definitely there. The existing F-mount users are also waiting for it.
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